Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Playbuzz + Facebook Instant Articles Integration

We've improved the Facebook Instant Articles integration with Playbuzz so that your embedded quizzes display beautifully in the Entry Editor, in your post, and as an Instant Article.

Playbuzz enables brands and publishers to easily create super interactive and shareable formats. So as Facebook continues to prioritize the faster-loading and beautiful-looking Instant Article in its News Feed, we ensure that your quizzes are optimized for reach and engagement on the #1 social platform.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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