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Making Videos Work Perfectly in Instant Articles

It's easy to add a Facebook video to the splash or body of your Instant Article post. You can upload your file directly or simply paste in the Facebook video link. From there, you can configure video settings, including autoplay, loop, and still frame.

For a clear step-by-step tutorial on how to have a perfect Facebook video in your Instant Article — and also have the same Facebook video in the post on your site — continue on.


1. Download Your Facebook Video or Have the Facebook Video Link Ready

If it's original content, and you already have it as an MP4 file on your computer, then you're all set.

If you have to download the video from Facebook, here are a few sites that can make this easy for you:

And if you need to fetch a Facebook video's URL, you can do it by right clicking on the video and selecting Show video URL:

2. In Your Site, Click the "Add Media" Icon in the Lead Media Area

Once you're ready and you have your video URL or MP4 file on your device, you're ready to upload it to your lead media. Click on the gray square with the camera icon in the middle:

3. This Displays All of the Media Options Available to You. Click on the Video Icon

4. Add a Video by File or URL

In this section, you can also change the settings of the video as needed, including:

  • Adding a still frame
  • Adding attribution or a caption
  • Choosing if you want to loop more
  • Choosing if you want the video to autoplay
  • Toggling feedback (e.g., likes, comments) on or off
  • Toggling the availability of video controls on or off


I Already Uploaded the Video to My Facebook Page

If your Facebook video is already uploaded, you can simply paste the video link in the Entry Editor's right rail, in the Social Copy tab:


Okay, but This Didn't Upload the Video to the Post on My Site

That's right — it didn't. What we just did was upload the video to Facebook for an Instant Article.

If you also want to have the same Facebook video as the lead media of your website article (which we recommend), continue following the steps below.

5. Click on the Gray "Add Media" Icon One More Time

6. You Can Actually Upload a Facebook Video or YouTube Video with Our Add Media Bar

It's as simple as pasting in the URL:

A full description of all the media functionalities available in the Add Media Bar can be found here.

7. Now You'll See Your Video Appear in the Lead Media

You're done! :)

Adding your Facebook video to the body of your content follows the same process outlined above. Just use the Add Media Bar to add media to the body of your post.

For more information about the video settings on Facebook and how they work, check out this Facebook guide.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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