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Making Videos Work Perfectly in Instant Articles

It's easy to add a Facebook video to the splash or body of your Instant Article post. You can upload your file directly or simply paste in the Facebook video link. From there, you can configure video settings, including autoplay, loop, and still frame.

For a clear step-by-step tutorial on how to have a perfect Facebook video in your Instant Article — and also have the same Facebook video in the post on your site — continue on.


1. Download Your Facebook Video or Have the Facebook Video Link Ready

If it's original content, and you already have it as an MP4 file on your computer, then you're all set.

If you have to download the video from Facebook, here are a few sites that can make this easy for you:

And if you need to fetch a Facebook video's URL, you can do it by right clicking on the video and selecting Show video URL:

2. In Your Site, Click the "Add Media" Icon in the Lead Media Area

Once you're ready and you have your video URL or MP4 file on your device, you're ready to upload it to your lead media. Click on the gray square with the camera icon in the middle:

3. This Displays All of the Media Options Available to You. Click on the Video Icon

4. Add a Video by File or URL

In this section, you can also change the settings of the video as needed, including:

  • Adding a still frame
  • Adding attribution or a caption
  • Choosing if you want to loop more
  • Choosing if you want the video to autoplay
  • Toggling feedback (e.g., likes, comments) on or off
  • Toggling the availability of video controls on or off

Okay, but This Didn't Upload the Video to the Post on My Site

That's right — it didn't. What we just did was upload the video to Facebook for an Instant Article.

If you also want to have the same Facebook video as the lead media of your website article (which we recommend), continue following the steps below.

5. Click on the Gray "Add Media" Icon One More Time

6. You Can Actually Upload a Facebook Video or YouTube Video with Our Add Media Bar

It's as simple as pasting in the URL:

A full description of all the media functionalities available in the Add Media Bar can be found here.

7. Now You'll See Your Video Appear in the Lead Media

You're done! :)

Adding your Facebook video to the body of your content follows the same process outlined above. Just use the Add Media Bar to add media to the body of your post.

For more information about the video settings on Facebook and how they work, check out this Facebook guide.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

UPDATE: Facebook has temporarily disabled this feature. We will let you know when it is back. Here is more information from the Facebook team:

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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