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How to Get Approved for Facebook Instant Articles

Setting up Business Manager and Pages Permissions


1. Sign up for Instant Articles

Go to Facebook's signup page and choose the Facebook Page you want to add Instant Articles to, check the box that says you agree to the Instant Articles terms of use, and then click Access Instant Articles Tools.

2. Locate or create a Business Manager Account

Locate your organization's Business Manager account. If your organization doesn't have one, it's time to create one.

3. Add a Page to an Existing Business Manager Account

Add the Page(s) associated with your Instant Articles feed to Business Manager. In most cases, this will be your organization's main Facebook Page.

4. Add Your Team to Your Organization's Business Manager and to Your Page(s)

  • Add your team as Employees.
  • Add your team as Page administrators. (Suggested role: Analyst)

5. Access Instant Articles Tools

Use Business Manager — or your direct Page(s) — to access the console where you can configure and manage Instant Articles.

6. Accessing Your Page

Go to your Page either via the Business Manager or from your personal Facebook account. Note: To access your Page through Business Manager, go to business.facebook.com and click Use Page.

7. Page Settings

On the top, right-hand side of your Page, click Settings.

8. Instant Articles Configuration

In the left-hand column, select Instant Articles. You'll see options there to set up everything you need (e.g., configure styles, see errors in your feed, etc).

9. Connect Your Site

Find the Connect Your Site options and add the meta tag that's provided to your site. Here's an example:

  • For Runner, you can add a meta tag in the Runner Entry Editor.
  • For Roar, you need the Roar developer team to add it.

Then, enter the URL of your site and click on Claim URL.

10. Creating and Modifying Styles

If you don't change styles, you won't get approved by Facebook. The two most common ones we see clients get dinged by Facebook for are: You haven't added a logo yet (won't get approved), or your link color doesn't match your mobile site. The default link color in Facebook Instant Styles is black, whereas most default link styles on websites are blue (or a variant thereof) — so make sure you change it to match.

To create or modify the styles used for typographic elements that appear in your articles, use the Style Editor found on the Instant Articles configuration page.

Font size and spacing are automatically scaled to different screen sizes. They are not customizable.

To find the Style Editor, go to Settings on your Page, then choose Instant Articles from the left-hand navigation menu.

"Default" is the basic style applied to articles that appear in your feed. Edit the default style by clicking on its name. This opens up an overlay with options to customize individual elements in your articles.

To customize a style element:

  1. Find the element you want to edit and change the options associated with it. When you're done, click Save.
  2. After your changes have been saved, you can preview the results by looking at your articles in the Facebook Pages Manager app.
  3. Font options include the ability to select from the families of two system fonts available in iOS and Android:
    • Serif font: Georgia
    • Sans Serif font: Helvetica Neue
  4. To change the color of an element, click the color swatch and enter the corresponding hex code for your preferred color.

11. Facebook Ads

Facebook provides automated options for Facebook Ads in Instant Articles through their Audience Network. (You can learn more about this here.) Once you've signed up and have your Ad Account ID handy, please send it to your Account Manager who can get you set up in RebelMouse. Click here to learn more about our ad manager dashboard.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

Keep reading... Show less
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