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How to Get Approved for Facebook Instant Articles

Setting up Business Manager and Pages Permissions


1. Sign up for Instant Articles

Go to Facebook's signup page and choose the Facebook Page you want to add Instant Articles to, check the box that says you agree to the Instant Articles terms of use, and then click Access Instant Articles Tools.

2. Locate or create a Business Manager Account

Locate your organization's Business Manager account. If your organization doesn't have one, it's time to create one.

3. Add a Page to an Existing Business Manager Account

Add the Page(s) associated with your Instant Articles feed to Business Manager. In most cases, this will be your organization's main Facebook Page.

4. Add Your Team to Your Organization's Business Manager and to Your Page(s)

  • Add your team as Employees.
  • Add your team as Page administrators. (Suggested role: Analyst)

5. Access Instant Articles Tools

Use Business Manager — or your direct Page(s) — to access the console where you can configure and manage Instant Articles.

6. Accessing Your Page

Go to your Page either via the Business Manager or from your personal Facebook account. Note: To access your Page through Business Manager, go to business.facebook.com and click Use Page.

7. Page Settings

On the top, right-hand side of your Page, click Settings.

8. Instant Articles Configuration

In the left-hand column, select Instant Articles. You'll see options there to set up everything you need (e.g., configure styles, see errors in your feed, etc).

9. Connect Your Site

Find the Connect Your Site options and add the meta tag that's provided to your site. Here's an example:

  • For Runner, you can add a meta tag in the Runner Entry Editor.
  • For Roar, you need the Roar developer team to add it.

Then, enter the URL of your site and click on Claim URL.

10. Creating and Modifying Styles

If you don't change styles, you won't get approved by Facebook. The two most common ones we see clients get dinged by Facebook for are: You haven't added a logo yet (won't get approved), or your link color doesn't match your mobile site. The default link color in Facebook Instant Styles is black, whereas most default link styles on websites are blue (or a variant thereof) — so make sure you change it to match.

To create or modify the styles used for typographic elements that appear in your articles, use the Style Editor found on the Instant Articles configuration page.

Font size and spacing are automatically scaled to different screen sizes. They are not customizable.

To find the Style Editor, go to Settings on your Page, then choose Instant Articles from the left-hand navigation menu.

"Default" is the basic style applied to articles that appear in your feed. Edit the default style by clicking on its name. This opens up an overlay with options to customize individual elements in your articles.

To customize a style element:

  1. Find the element you want to edit and change the options associated with it. When you're done, click Save.
  2. After your changes have been saved, you can preview the results by looking at your articles in the Facebook Pages Manager app.
  3. Font options include the ability to select from the families of two system fonts available in iOS and Android:
    • Serif font: Georgia
    • Sans Serif font: Helvetica Neue
  4. To change the color of an element, click the color swatch and enter the corresponding hex code for your preferred color.

11. Facebook Ads

Facebook provides automated options for Facebook Ads in Instant Articles through their Audience Network. (You can learn more about this here.) Once you've signed up and have your Ad Account ID handy, please send it to your Account Manager who can get you set up in RebelMouse. Click here to learn more about our ad manager dashboard.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading... Show less

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading... Show less

Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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