How to Get Approved for Facebook Instant Articles

Setting up Business Manager and Pages Permissions


1. Sign up for Instant Articles

Go to Facebook's signup page and choose the Facebook Page you want to add Instant Articles to, check the box that says you agree to the Instant Articles terms of use, and then click Access Instant Articles Tools.

2. Locate or create a Business Manager Account

Locate your organization's Business Manager account. If your organization doesn't have one, it's time to create one.

3. Add a Page to an Existing Business Manager Account

Add the Page(s) associated with your Instant Articles feed to Business Manager. In most cases, this will be your organization's main Facebook Page.

4. Add Your Team to Your Organization's Business Manager and to Your Page(s)

  • Add your team as Employees.
  • Add your team as Page administrators. (Suggested role: Analyst)

5. Access Instant Articles Tools

Use Business Manager — or your direct Page(s) — to access the console where you can configure and manage Instant Articles.

6. Accessing Your Page

Go to your Page either via the Business Manager or from your personal Facebook account. Note: To access your Page through Business Manager, go to business.facebook.com and click Use Page.

7. Page Settings

On the top, right-hand side of your Page, click Settings.

8. Instant Articles Configuration

In the left-hand column, select Instant Articles. You'll see options there to set up everything you need (e.g., configure styles, see errors in your feed, etc).

9. Connect Your Site

Find the Connect Your Site options and add the meta tag that's provided to your site. Here's an example:

  • For Runner, you can add a meta tag in the Runner Entry Editor.
  • For Roar, you need the Roar developer team to add it.

Then, enter the URL of your site and click on Claim URL.

10. Creating and Modifying Styles

If you don't change styles, you won't get approved by Facebook. The two most common ones we see clients get dinged by Facebook for are: You haven't added a logo yet (won't get approved), or your link color doesn't match your mobile site. The default link color in Facebook Instant Styles is black, whereas most default link styles on websites are blue (or a variant thereof) — so make sure you change it to match.

To create or modify the styles used for typographic elements that appear in your articles, use the Style Editor found on the Instant Articles configuration page.

Font size and spacing are automatically scaled to different screen sizes. They are not customizable.

To find the Style Editor, go to Settings on your Page, then choose Instant Articles from the left-hand navigation menu.

"Default" is the basic style applied to articles that appear in your feed. Edit the default style by clicking on its name. This opens up an overlay with options to customize individual elements in your articles.

To customize a style element:

  1. Find the element you want to edit and change the options associated with it. When you're done, click Save.
  2. After your changes have been saved, you can preview the results by looking at your articles in the Facebook Pages Manager app.
  3. Font options include the ability to select from the families of two system fonts available in iOS and Android:
    • Serif font: Georgia
    • Sans Serif font: Helvetica Neue
  4. To change the color of an element, click the color swatch and enter the corresponding hex code for your preferred color.

11. Facebook Ads

Facebook provides automated options for Facebook Ads in Instant Articles through their Audience Network. (You can learn more about this here.) Once you've signed up and have your Ad Account ID handy, please send it to your Account Manager who can get you set up in RebelMouse. Click here to learn more about our ad manager dashboard.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.