How to Get Approved for Facebook Instant Articles

Setting up Business Manager and Pages Permissions


1. Sign up for Instant Articles

Go to Facebook's signup page and choose the Facebook Page you want to add Instant Articles to, check the box that says you agree to the Instant Articles terms of use, and then click Access Instant Articles Tools.

2. Locate or create a Business Manager Account

Locate your organization's Business Manager account. If your organization doesn't have one, it's time to create one.

3. Add a Page to an Existing Business Manager Account

Add the Page(s) associated with your Instant Articles feed to Business Manager. In most cases, this will be your organization's main Facebook Page.

4. Add Your Team to Your Organization's Business Manager and to Your Page(s)

  • Add your team as Employees.
  • Add your team as Page administrators. (Suggested role: Analyst)

5. Access Instant Articles Tools

Use Business Manager — or your direct Page(s) — to access the console where you can configure and manage Instant Articles.

6. Accessing Your Page

Go to your Page either via the Business Manager or from your personal Facebook account. Note: To access your Page through Business Manager, go to business.facebook.com and click Use Page.

7. Page Settings

On the top, right-hand side of your Page, click Settings.

8. Instant Articles Configuration

In the left-hand column, select Instant Articles. You'll see options there to set up everything you need (e.g., configure styles, see errors in your feed, etc).

9. Connect Your Site

Find the Connect Your Site options and add the meta tag that's provided to your site. Here's an example:

  • For Runner, you can add a meta tag in the Runner Entry Editor.
  • For Roar, you need the Roar developer team to add it.

Then, enter the URL of your site and click on Claim URL.

10. Creating and Modifying Styles

If you don't change styles, you won't get approved by Facebook. The two most common ones we see clients get dinged by Facebook for are: You haven't added a logo yet (won't get approved), or your link color doesn't match your mobile site. The default link color in Facebook Instant Styles is black, whereas most default link styles on websites are blue (or a variant thereof) — so make sure you change it to match.

To create or modify the styles used for typographic elements that appear in your articles, use the Style Editor found on the Instant Articles configuration page.

Font size and spacing are automatically scaled to different screen sizes. They are not customizable.

To find the Style Editor, go to Settings on your Page, then choose Instant Articles from the left-hand navigation menu.

"Default" is the basic style applied to articles that appear in your feed. Edit the default style by clicking on its name. This opens up an overlay with options to customize individual elements in your articles.

To customize a style element:

  1. Find the element you want to edit and change the options associated with it. When you're done, click Save.
  2. After your changes have been saved, you can preview the results by looking at your articles in the Facebook Pages Manager app.
  3. Font options include the ability to select from the families of two system fonts available in iOS and Android:
    • Serif font: Georgia
    • Sans Serif font: Helvetica Neue
  4. To change the color of an element, click the color swatch and enter the corresponding hex code for your preferred color.

11. Facebook Ads

Facebook provides automated options for Facebook Ads in Instant Articles through their Audience Network. (You can learn more about this here.) Once you've signed up and have your Ad Account ID handy, please send it to your Account Manager who can get you set up in RebelMouse. Click here to learn more about our ad manager dashboard.

Want more tutorials on Facebook Instant Articles? Click here to get your read on.

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The Search Tab

how to find the right search phrase

Every new article presents a new opportunity to win on search. RebelMouse's Entry Editor features an SEO tab that's designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides editors through a perfected search strategy before the "Publish" button is even clicked.

Define Your Search Phrase

search volume data

It can be tricky to nail down which search phrase you want to win. Within the SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writes and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

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Optimize Your Slug to Match Your Search Phrase

submit url to search engines

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the Optimize Slug button to automatically match your URL slug to the search phrase you want to win. Click here to read more about this feature.

Pick Smart Recirculation Links

seo outlinks

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%! Click here to read more about this feature.

Craft Metadata Before Publish

what is seo metadata

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It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content. Click here to read more.

The RebelMouse Particle Assembler

how to optimize an article for seo

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

The following steps demonstrate how you can use our Assembler to optimize an article to win a search phrase.

Use Particle Headlines to Reinforce Your Search Phrase

how to write headlines for seo

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor. From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

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Make the Most of Google's "People Also Ask" Module

how to optimize for people also ask

Particle headlines are also a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings. Click here to read more about this strategy.

Add Media to Every Particle

alt text for seo

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines, and also to allow people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

Make the Most of Our SEO Toolset

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Request a proposal today and let's start working together.

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