Azula Sees 398% Facebook Growth in Switch to RebelMouse
At the end of August 2017, Azula switched to RebelMouse, leaving WordPress in their rear-view mirror. Since then, traffic to their site from Facebook has risen 398%.
Wait, what? How can that be? Aren't publishers supposed to be seeing decreases in traffic from the big blue social media machine? Well, in short, a lot of them are. But it's not because Facebook decided to hurt them or tweak publishers into giving them more money. It's because publishers haven't been able to adapt to platform changes fast enough to avoid the natural traffic penalty of falling behind the times.