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Azula Sees 398% Facebook Growth in Switch to RebelMouse

At the end of August 2017, Azula switched to RebelMouse, leaving WordPress in their rear-view mirror. Since then, traffic to their site from Facebook has risen 398%.

Wait, what? How can that be? Aren't publishers supposed to be seeing decreases in traffic from the big blue social media machine? Well, in short, a lot of them are. But it's not because Facebook decided to hurt them or tweak publishers into giving them more money. It's because publishers haven't been able to adapt to platform changes fast enough to avoid the natural traffic penalty of falling behind the times.


We started working with Azula at the end of June 2017 to help them modernize their website, control their tech spend, and — most importantly — grow their traffic. Coming from a WordPress-based site, they saw (and felt) the limitations that are at the core of a decentralized WCMS. They lacked support for Facebook Instant Articles and Google AMP and had to pay for third-party hosting and developer fees. That meant spending a lot of time (and money) managing tech and less time capitalizing on great content.

Azula launched with our Social UX for Media, and the results were staggering and instant. In the month since launch day, Azula has seen across-the-board growth:

  • +288% increase in page views
  • +132% increase in users
  • +173% increase in sessions
  • +398% increase in Facebook traffic

Their growth isn't slowing, either. As Azula's staff learns to leverage our advanced workflow solutions like the RebelMouse Particle Accelerator, they're sure to fully utilize the faster, more agile path to growth that is now in front of them.

At RebelMouse, we live and breathe change. Our platform is built and innovated in real time. As a centralized web CMS, all sites on our system benefit from the incremental upgrades that we release along the way. New social platform changes happen all the time, and you can rest assured that our expert team is reacting to those changes so you don't have to.

Are you ready to kick your WCMS to the curb and start really growing? Request a proposal, and we'll show you how to turn the volume up to 11.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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