Email as a communication tool is taken for granted and even abused on a regular basis. I’m certainly guilty of this! However, using this tool carelessly not only leads to missed business opportunities, but can also undermine existing relationships with clients, partners, supervisors, etc. Dan Scalco has put down a simple yet fundamental list of Read more about Have You Forgotten Your Email Etiquette?[…]
Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses that are just starting out, but there are a few[...]
I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow at a rapid rate. So even though I still think[...]
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Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to[...]
A single decision can be responsible for the success or downfall of your business. That may sound a bit extreme, but the agony of knowing whether or not you made the right choice in any given situation is unavoidable, and something that business owners have to face on a continual basis. Such decisions have the Read more about How to Make Better Decisions for Your Business[…]
In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone is a nice (and somewhat impossible) idea, but it’s not realistic and it probably won’t build you a loyal[...]
“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean Business Planning, Tim Berry talks about “stories as strategy”—specifically business[...]
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It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a cycle of disappoint. So where does the problem lie—with your Read more about 3 Trends to Revive Your Content Marketing Strategy in 2017[…]
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Getting people to invest may seem like the logical next step for your startup. But here are some very valid reasons by Tim Berry for why you shouldn’t seek investors’ help: It’s extremely difficult to get investment for your startup, especially if you don’t have previous startup experience. Getting investors involved in your company means[...]
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It’s easier for big companies to be firm with their fees. But for small businesses, startups and budding entrepreneurs, budget negotiations can be the most dreaded part of interacting with a potential client. If you’re selling tangible products, it’s usually not so bad because these normally go for a fixed price. But if it’s a[...]
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