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Why Your Business Should Not Engage in Politics

As the U.S. presidential elections draw closer, I’ve noticed that many businesses, whose products and services have absolutely nothing to do with politics, are either posting about or interacting with political content on social media. And I’m not talking about office politics here. I am referring to real-world—“Is Trump the reincarnation of Hitler?”—politics. I’ve been[...]

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What Do the New Facebook Reactions Mean for Business Pages?

Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love Haha Wow Sad Angry These additions are great because likes[...]

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What Do the New Facebook Reactions Mean for Business Pages?
Last year, Facebook hinted that it would soon roll out a dislike button on its platform, which provoked both interest and apprehension in some users. But in late February, the site officially announced the new Facebook Reactions, an extension of the “like” button: Like Love Haha Wow Sad Angry These additions are great because likes were very limiting and users would often skip posts where likes weren’t appropriate, especially when they were too lazy or didn’t have time to comment. [ 330 more words. ] http://havepresence.com/new-facebook-reactions-for-business-pages/
How to Maintain Relationships with Past Clients
So let’s say that you have this great client and they have a big project for you. You complete it on time while exceeding their expectations, so they’re very happy. They pay you / your company, you thank each other and then head off in different directions. Is that it? Next time they have a similar job available, what’s to stop them from overlooking you and going to your competitor to get it done? [ 627 more words. ] http://havepresence.com/how-to-maintain-relationships-with-past-clients/
How to Build Your Content Strategy for 2016

We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers some great tips and ideas for building a marketing plan that identifies goals and a budget for success. Here’s a breakdown: Understanding What Works[...]

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Small Talk Plays a Big Role in Business

I can’t stand small talk. For me, it’s an awkward waste of time, regardless of whether we’re chatting about the weather, your kids or something that’s going on in the news. But maybe it’s also because I’m not very good at it. So I’ve opted for a straightforward, no-nonsense approach to anything business-related… which works[...]

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The Hidden Trap in Social Metrics

“Not everything that can be counted counts, and not everything that counts can be counted.”– Albert Einstein We’re taken marketing by the numbers too far. We’re so in love with click rates, hot spots, funnels, search terms, conversions, email opens, visits, hits, downloads and all of that that we’re missing some of what’s important.  Yes, sure, marketing by[...]

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