Entry Editor: Content Creation Re-imagined

The RebelMouse entry editor, built from the ground-up to re-imagine the content creation process, is simple, elegant, and powerful with easy-to-use interface and optimization tools.

Content built with the entry editor is naturally responsive across all devices and platforms, and includes “what you see is what you get" functionality that eliminates surprises during the publishing process. With features that include input functionality for media, SEO and social optimization tools, and art direction and recommendations, creating content has never been simpler or more effective.

RebelMouse entry editor key benefits:

  • What you see is what you get: RebelMouse built an entry editor that displays how a post will look during the content creation process, so there are no surprises after pressing 'Publish.'
  • Responsiveness across devices: There's never a need to worry about how your post will look on tablets or mobile devices while creating content. The RebelMouse entry editor scales content and associated media up or down to fit screens of all sizes.
  • Optimization tools for SEO and social discovery: RebelMouse knows that even the best content needs the right tools to enable discovery and potential virality. Through a combination of custom SEO tools per post that gives authors the power to set meta tags for content, and with customizable share language to make sure headlines and descriptions are targeted to social media, RebelMouse puts the tools used by the world's biggest publishers into the hands of your editorial team.
  • Cropping images for distributed content: While RebelMouse will do the work to make content scale across devices, you're in control of how your splash images will appear in various pieces of distributed content, including mobile, using the built-in crop tool.
  • Splash image recommendations: Feeling uninspired or struggling to determine what image will sit at the top of your post? RebelMouse helps solve this issue by providing image recommendations based on keywords. Images are connected to creative commons search engines like Google and GIPHY, and can connect to other licensed image repositories such as Getty Images.
  • Input all media types: Great content rarely includes just text and images. In today's social, visual Internet, bringing in rich media and placing content directly into a post is the norm. RebelMouse allows writers to input media, from YouTube videos to Instagram photos, directly into a post body simply by pasting a link into a media bar and watching the post editor grab that content and add it into the post in seconds.
  • Secure handling of embeds: Sometimes, you just need to embed content from around the web into a post (for instance, a Google Map). Instead of forcing you to hunt down and try to decipher an embed code, RebelMouse uses a simple shortcode to embed content into a post and uses simple parameters to format embeds properly and securely.
  • Social calls-to-action: It's no longer enough to create a one-way content experience that precludes your audience from getting involved. RebelMouse includes a comment integration and then takes engagement a step further with social call to action modules. From petitions and pledges to slideshows, quizzes, and faceoffs, RebelMouse has built-in tools to increase engagement between content and audience.
content marketing

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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creators

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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multivariate testing

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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search engine optimization

The RebelMouse Approach to SEO

An SEO Strategy That Wins With Every Publish

How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.

With each one of these algorithm changes comes a new approach to search strategy. It's a lot to keep up with in a competitive digital landscape. Publishers are already burdened with the task of creating high-performing quality content that's easy to find on Google and, in turn, easily shared across social. It's a job that can't be solved with advertising dollars either. It's estimated that nearly 80% of users disregard paid search results. Pair this with the fact that 93% of all online experiences begin with a search query and you're left with the realization that it's never been more important to prioritize search engine optimization.

The good news is that RebelMouse has a unique approach to SEO that leverages the tools available to us from the open web alongside our proprietary technology that enables users to win key phrases with every publish. The best part? The platform is designed to empower the people who live closest to content: writers and editors. Here's how it works.

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creators

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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instagram-style e-commerce features on rebelmouse

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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communities

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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creators

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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revenue

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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page speed

A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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