People that have families or notice the shopping habits of humans know that women do most of the shopping, especially if they have families. This has happened for centuries and will not change anytime soon. Yes, men are increasing their buying tendencies but not at a pace like females. This does not denote a sense of power over the other person, but rather it lets companies know who to turn their education marketing towards.

To confirm the theory that women with children have different buying behaviors than men and women without children, companies have built higher education market research firms within their business to determine the best way to attract (and keep) customers. One group was analyzed on Facebook, having over 1.4 billion active users monthly, and has a historical database that allows the isolation of the trends, influences and behaviors of a specific group to build a picture of their comparative behavior.

The finding was similar to many other reports: women with children have a more active behavior than other women of the same age, for example, while other women publish an average of 6 photos for three weeks, mothers publish an average of 12. And while women who are not mothers have, on average, 228 friends on Facebook, mothers have a whopping 320.

From the above examples it shows that women with children are often in the habit of changing things around, but they are also a group that spends more time on social networks and that is what can benefit your business. There are moments in life when everything changes and people change everything around them, including the type and volume of products and services they consume. That includes starting a career, getting your first job, moving in with a partner, or having a child. This is the environment where many companies will want to take the time to perform education-based marketing. This is because it can substantially improve the return on the investment by providing a rare opportunity to focus on high value people over a period covering most of his or her life, rather than focusing on users who regularly leave from one product or service to another.