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Why creating an eco-system of partner businesses is worth the effort

Why creating an eco-system of partner businesses is worth the effort written by Guest Post read more at Duct Tape Marketing

Partnership marketing can be really effective for small businesses who want to get in front of new relevant audiences. It involves creating collaborations that are relevant to the customer. This last bit is crucial. Relevance can mean that there’s compatibility…

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes)

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes) written by Guest Post read more at Duct Tape Marketing

In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers…

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