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How to Pick a New Lead Generation Channel

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. It is a communication method you use to interact with someone in order to encourage them to make a purchase or remain a customer. Some examples ofContinue Reading

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The Secret Sauce for Optimizing Your FAQ Page

The Secret Sauce for Optimizing Your FAQ Page written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Having the human touch is a no brainer for companies that are starting out.  It’s undeniable that, cost aside, companies would much rather have sales people closing deals in addition to their support team personally answering every inquiry and problem that arises. However, many times this model simply isn’t scalable, which is why it isContinue Reading

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How to Improve Your Writing

How to Improve Your Writing written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Some people are natural writers. Most of us are not. Writing can be a struggle, and that struggle may prevent some business owners from creating the content that they need to successfully promote their businesses. Everyone has at some point stared at a blank word document and wondered if they’re a good enough writer toContinue Reading

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Upgrade your Business Performance by Tracking this Metric

Upgrade your Business Performance by Tracking this Metric written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

I’m going to ask you three questions that are integral to the health of your business. And how you answer them will tell a lot about where you need to spend your time. Let’s get started. Can you tell me the average total revenue per customer for your business? What about the cost to acquireContinue Reading

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3 Simple Steps to Determining Your Website’s Conversion Rates

3 Simple Steps to Determining Your Website’s Conversion Rates written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

The idea of conversion rate is nothing new, but I’m always surprised by how many small businesses with a web presence are ignoring this key metric in their business. If your website is a key component of your sales and marketing process, determining your conversion rate can paint an accurate (and often surprising) picture ofContinue Reading

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7 Steps to Optimize Your Blog Posts Like a Pro

7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. I’m sitting here thinking, “What do I know about online optimization!?” I’m not a web design guru; I’m no software engineer or web developer. And then it occurs to me, if I can get theContinue Reading

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10 Steps to Building a Repeatable Marketing System

10 Steps to Building a Repeatable Marketing System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable process based on the right strategy. There is, in myContinue Reading

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7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

As a small business owner, you know your business. But do you have time to master PPC? If not, you’ll want to hire someone to do this for you. That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want. ThereContinue Reading

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

You’ve worked hard growing an email list. Now you’re ready to make some money. You ship the magic email and wait, but the sales fall short of your goals. I know what it’s like to spend an entire weekend clicking the refresh button begging for at least one new sale. I’ve also written individual emailsContinue Reading

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Why Backlinks Still Matter for SEO

Why Backlinks Still Matter for SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

SEO has certainly evolved over the last few years. I actually wrote about the marriage of search, content and social as far back as 2009, but today, it’s just a given that SEO, content and social media go hand in hand. My guest this week on the Duct Tape Marketing Podcast is Brian Dean, internationallyContinue Reading

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Why Smart Technology Use is the Key to Better Customer Marketing Data

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. For manufacturers, data from warranty product registrations has the potential to be a gold mine for their marketing efforts. Historically, manufacturers offer warranty registrationsContinue Reading

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4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization

4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

The first thing that most people do when they have a question nowadays is to “Google” it. In fact, that is the way many people research the product or service that they are buying. It’s the dream of many small businesses to appear on the 1st page of a competitive search term or “keyword” aheadContinue Reading

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How To Get More SEO Value Out of Your Existing Content

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Most bloggers would agree that high-quality content creation requires a significant investment in time and energy. Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. This is especially true when certain posts are just shy of reachingContinue Reading

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12 Things a Small Business Owner Can Do to Get the Most Out of WordPress

12 Things a Small Business Owner Can Do to Get the Most Out of WordPress written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

WordPress is a popular CMS platform, so you’re in a great place if you use it as the foundation for your website. With millions of themes and plugins, a superior experience can be had. It’s easy to get started, and an out of the box solution is free. Let us count the ways to maximizeContinue Reading

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What Is Shared Hosting and Is it Reliable for a Business Website?

What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service). Then, you might wantContinue Reading

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How Wedding Planning Taught Me How to Nurture Social Media Leads

How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering free content, and I immediately think about the strategyContinue Reading

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How and Why Periscope Might Make Sense for Small Business

How and Why Periscope Might Make Sense for Small Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Click to watch this archived Periscope recording from Katch.me Over the last few years, I’ve seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of. I don’t report on new technology just because it’s hot as much as try to figureContinue Reading

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The Difference Between Marketing and Growth

The Difference Between Marketing and Growth written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth. Still others simply lump anything that has to do with getting and keeping customers into one big marketing bucket. Adding to the confusion is the current emphasisContinue Reading

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Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Mike Montague Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well. Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source. Like everything worth doing, it takes work to do itContinue Reading

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Landing Page Optimization – The Online Marketing Practice You Should Be Using

Landing Page Optimization – The Online Marketing Practice You Should Be Using written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Landing pages are the first thing your customers see. People make judgments in an average of a few seconds. If they get the wrong impression, they won’t give you a second chance. You have no room for error here. In this article, we’re going to show you why you should be paying attention to landingContinue Reading

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Tell Me How to Get What I Want

Tell Me How to Get What I Want written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

So often we design our marketing to lead prospects or visitors on the journey we want them to take. We create our websites with home pages that tell our story and hopefully achieve one or more of the conversion goals we’ve set for our business. The problem is we aren’t completely in charge of theContinue Reading

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How to Dominate LinkedIn Marketing

How to Dominate LinkedIn Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Sean Jackson LinkedIn holds such awesome promise, particularly for B2B marketers. So why are so few people actually taking advantage of it? My guest for this week’s episode of the Duct Tape Marketing Podcast is Sean Jackson, the CFO and Partner at Copyblogger media and host of The Missing Link, a podcastContinue Reading

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Benefits of Outsourcing Marketing Activities

Benefits of Outsourcing Marketing Activities written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth.Continue Reading

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Weekend Favs July Twenty Six

Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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The #1 Key to Killer Promotions

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. Free this, half-off that, limited-time offers are everywhere. They’re so prevalent that many business owners feel pressured to hold a promotion or event to be competitive. But having a promotion just for the sake ofContinue Reading

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The Single Most Potent Marketing Tactic of All

The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I get asked a simple, pointed question just about everywhere I go. What’s the number one thing I can do to grow my business right now. Yep, everyone wants one tactic they can employ to massively grow their business. I do have an answer, of course, but it may not be what you’re expecting. NoContinue Reading

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3 Powerful Tools for Working On Your Business

3 Powerful Tools for Working On Your Business written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

As a business owner, it is really easy to be tempted to wear all the hats, to micromanage, to have a fear of letting go.  That fear then turns into nights and weekends away from the family, never feeling like you can come up for air, and living in a constant state of being stretchedContinue Reading

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Weekend Favs August Eight

Weekend Favs August Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Introducing Content 3.0 – The Rise of the Content Community

Introducing Content 3.0 – The Rise of the Content Community written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Over the last decade or so content has evolved from a piece of static written information to something more like a verb. How we use it has changed, what we demand of it has changed, and certainly how it’s delivered and consumed has changed. As information has become an increasingly important element in how weContinue Reading

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Geo-Targeting Can Skyrocket Your Conversion Rates!

Geo-Targeting Can Skyrocket Your Conversion Rates! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before the visitor moves on. While there are many methods of engaging your visitorsContinue Reading

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5 Mobile Web Usability Rules You Can’t Afford To Ignore

5 Mobile Web Usability Rules You Can’t Afford To Ignore written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But how can you make sure your website users get a rich and smooth web experience?Continue Reading

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