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Benefits of Outsourcing Marketing Activities

Benefits of Outsourcing Marketing Activities written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth.Continue Reading

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Weekend Favs July Twenty Six

Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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The Easiest Way to Ask for Referrals

The Easiest Way to Ask for Referrals written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

We have a great opportunity in the small business world these days that can be simply defined by one word: collaboration.  Coming together and focusing on a common goal, contributing what resources you have, and working towards something bigger that just yourself is the idea here.  I have the opportunity to work in collaboration withContinue Reading

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5 Online Assets That Are Worth Your Time

5 Online Assets That Are Worth Your Time written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

You know you need online assets, but which ones are really worth your time? I asked myself this question as I prepared to launch my company, HipHire, which is a new platform that connects companies with quality part-time candidates using a unique matching system. While HipHire’s concept and our platform are new, the way weContinue Reading

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Twitter 101: How To Craft the Perfect Tweet

Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy. The fact that Twitter exists inContinue Reading

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How to Leverage News Stories on Social Media

How to Leverage News Stories on Social Media written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Social media has revolutionized the way people talk about news and major events. Really, it is just natural. When you hear about an interesting event or news story, what do you want to do? Most want to share the news with their friends and family, maybe even share their opinion. Over the past few years,Continue Reading

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3 Effective Ways to Use Video in Your Marketing Mix

3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy. In a recent survey conducted by Animoto, we asked more than 1,000 U.S. consumers how they interact with and feel about businesses that use video in their marketing. Customers preferContinue Reading

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What Is Shared Hosting and Is it Reliable for a Business Website?

What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service). Then, you might wantContinue Reading

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Geo-Targeting Can Skyrocket Your Conversion Rates!

Geo-Targeting Can Skyrocket Your Conversion Rates! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before the visitor moves on. While there are many methods of engaging your visitorsContinue Reading

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5 Mobile Web Usability Rules You Can’t Afford To Ignore

5 Mobile Web Usability Rules You Can’t Afford To Ignore written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But how can you make sure your website users get a rich and smooth web experience?Continue Reading

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10 Simple Ways to Generate Blog Post Ideas

10 Simple Ways to Generate Blog Post Ideas written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Brainstorming blog post ideas off the top of your head only goes so far. Thankfully, there are a number of ways to get into your reader’s mind to generate post ideas you know will be helpful and relevant. Here are ten simple ways to keep your blog post ideation machine cranking:   1. Hop onContinue Reading

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Freelancing in the Cloud

Freelancing in the Cloud written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Kate Kendall Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. You can hire that talent virtually or rent  that talent by the hour to getContinue Reading

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Use Infographics Effectively

Use Infographics Effectively written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Because of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter attention span than a goldfish! In the digital era, marketers have to change and adapt their strategies in order to get their messages heard amongst the many other competing voices. Because humans are wiredContinue Reading

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4 Simple Ways to Grow Your Service Business Online

4 Simple Ways to Grow Your Service Business Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Service businesses don’t get much love on the internet. It seems like all the best online marketing advice is reserved for software startups or product based companies. What about folks who sell good old fashion services? We have needs too. The good news is there are strategies that are working incredibly well for service providers.Continue Reading

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Increase Sales with Email Tracking

Increase Sales with Email Tracking written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s no secret that email marketing metrics offer great insights.  They let you learn from your customers’ behavior and steer your marketing ship accordingly. But how do you find the best strategy for connecting with customers and prospects directly?  Welcome to the world of email tracking. Email tracking will let you use context to your advantage.Continue Reading

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10 Steps to Building a Repeatable Marketing System

10 Steps to Building a Repeatable Marketing System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing is a system, plain and simple. Now, some people take that to mean that you simply create a one size fits all, turn-key set of tactics and call it a day. The truth, however, lies not in the repeatable tactics, but in the repeatable process based on the right strategy. There is, in myContinue Reading

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7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

As a small business owner, you know your business. But do you have time to master PPC? If not, you’ll want to hire someone to do this for you. That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want. ThereContinue Reading

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5 Creative Ways To Build Your Business’ Brand

5 Creative Ways To Build Your Business’ Brand written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

When we think about branding for business, we tend to consider only the most obvious examples such as our logos, names, perhaps the basic design and layout of our website. In doing so, however, we are neglecting all of the different customer interaction points through which we can establish our brand. Consider the following fiveContinue Reading

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13 Point Checklist for the Perfect Website Redesign

13 Point Checklist for the Perfect Website Redesign written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

I rarely encounter a business that simply doesn’t yet have a website. Regardless of the bizarre reports that still contend 50% of all small business owners don’t have a website. (See Inc) Now, what I do encounter most of the time is a small business that needs a total site makeover or redesign. It’s notContinue Reading

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Why Your Business Must Focus on Google Local Listings

Why Your Business Must Focus on Google Local Listings written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Mike Blumenthal If you run a business that relies on local customers then you’ve probably come to the conclusion that being found online – even though a purchase may be made offline – is paramount to your success. All the sales expertise, brilliant product demos and awesome packaging won’t amount to muchContinue Reading

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5 Ways Writing A Book Will Supercharge Your Online Presence

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.  In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies.  OnContinue Reading

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We’re All On The Same Side in Sales

We’re All On The Same Side in Sales written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Ian Altman There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the analogies. But then the Internet came along and gave theContinue Reading

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How Wedding Planning Taught Me How to Nurture Social Media Leads

How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I hear ads on the radio offering free content, and I immediately think about the strategyContinue Reading

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How and Why Periscope Might Make Sense for Small Business

How and Why Periscope Might Make Sense for Small Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Click to watch this archived Periscope recording from Katch.me Over the last few years, I’ve seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of. I don’t report on new technology just because it’s hot as much as try to figureContinue Reading

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Massively Expand Your Audience with Guest Posts

Massively Expand Your Audience with Guest Posts written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

You’ve written a great blog post. It’s timely, poignant and well written. Most of all, it is stuffed with valuable information for your audience. What if I were to tell you that you should share that post with another blog and publish it as a guest post? You would probably call me crazy and ignoreContinue Reading

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6 Ways to Make the Most of Your Site Navigation

6 Ways to Make the Most of Your Site Navigation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Your website is one of the most important aspects of your business. If done correctly, it’s the first thing people see about your brand or product. Unless you’re such a well-known brand that people don’t have to search online to find out about, then you should make sure your website is not only a salesContinue Reading

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16 Step Checklist for the Perfect Blog Post

16 Step Checklist for the Perfect Blog Post written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

You work hard to create content – sometimes on the fly in the midst of the raging storm that is entrepreneurialism. In the rush to get the thing out though you can diminish its impact through oversight and sloppiness. You might even do your brand more harm than good. And then all that hard workContinue Reading

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Quick Fixes to Polish Your Online Presence

Quick Fixes to Polish Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend anContinue Reading

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Will Amazon Put You Out of Business?

Will Amazon Put You Out of Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Let me start by saying, I have nothing against Amazon. In fact, I’m a user and fan, but don’t look now, they are coming after your business. They already own some pretty big market share in many categories beyond books and recently made real a proposed plan to add same day shipping. You know, it’sContinue Reading

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