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4 Simple Ways to Grow Your Service Business Online

4 Simple Ways to Grow Your Service Business Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Service businesses don’t get much love on the internet. It seems like all the best online marketing advice is reserved for software startups or product based companies. What about folks who sell good old fashion services? We have needs too. The good news is there are strategies that are working incredibly well for service providers.Continue Reading

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Increase Sales with Email Tracking

Increase Sales with Email Tracking written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s no secret that email marketing metrics offer great insights.  They let you learn from your customers’ behavior and steer your marketing ship accordingly. But how do you find the best strategy for connecting with customers and prospects directly?  Welcome to the world of email tracking. Email tracking will let you use context to your advantage.Continue Reading

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How to Leverage News Stories on Social Media

How to Leverage News Stories on Social Media written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Social media has revolutionized the way people talk about news and major events. Really, it is just natural. When you hear about an interesting event or news story, what do you want to do? Most want to share the news with their friends and family, maybe even share their opinion. Over the past few years,Continue Reading

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5 Ways Writing A Book Will Supercharge Your Online Presence

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.  In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies.  OnContinue Reading

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We’re All On The Same Side in Sales

We’re All On The Same Side in Sales written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Ian Altman There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the analogies. But then the Internet came along and gave theContinue Reading

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Quick Fixes to Polish Your Online Presence

Quick Fixes to Polish Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend anContinue Reading

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Will Amazon Put You Out of Business?

Will Amazon Put You Out of Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Let me start by saying, I have nothing against Amazon. In fact, I’m a user and fan, but don’t look now, they are coming after your business. They already own some pretty big market share in many categories beyond books and recently made real a proposed plan to add same day shipping. You know, it’sContinue Reading

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3 Effective Ways to Use Video in Your Marketing Mix

3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy. In a recent survey conducted by Animoto, we asked more than 1,000 U.S. consumers how they interact with and feel about businesses that use video in their marketing. Customers preferContinue Reading

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