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No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing

When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But…

9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It)

9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It) written by Guest Post read more at Duct Tape Marketing

Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands. The first community that you belong…

Two Ways User-Generated Content Can Keep Your Brand Relevant

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing

In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram…

5 Visual Storytelling Trends That are Shaping The Future of Communication

5 Visual Storytelling Trends That are Shaping The Future of Communication written by Guest Post read more at Duct Tape Marketing

Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages. While brands…

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