Don’t Turn Away Another Reader Again: Introducing the New 404 Dashboard
Nobody wants to click on a link and find themselves staring at a 404. A 404 page appears when your site isn't communicating with the correct server and delivers an error page to your reader. It's a fast way to lose a follower. At RebelMouse, we've created a feature to give you data back on why 404s may be occurring on your site so they don't happen again.
RebelMouse's 404 Dashboard now has insights into what is creating the most 404s on your site. The information is accurate down to the last 15 minutes and can be bundled up to cover the last 24 hours. 404 pages hurt traffic for media companies and usually require communication between the editorial team and system administrators to sort out. Now, thanks to this dashboard, finding and solving error pages is in complete control of the editorial team.
The dashboard is easy to use, and not only does it show 404 errors, but it also allows you to set up 301 redirects so you can move traffic to the right page and not lose any readership.
Remember: A 404 Is Not Always a Bad Thing
If you have a live article and you are seeing a 404, you need to check if you should set a redirect for the page. From time to time, a post could get updated, or an outdated link could exist, leading to a 404. You can check for 404s and add redirects in the Lost and Found dashboard in the hamburger menu.
It's important to remember 404s aren't always a bad thing. For example, if an article has been unpublished, it should 404 because it doesn't exist anymore. If you unpublish an article, and it doesn't exist anywhere else, you're not missing anything with respect to SEO. Eventually, that article will drop out of the index and if it is republished, it will get re-indexed.
The open and social web is full of lost opportunities. Something as small as a typo can cause a 404 error on your site. RebelMouse is the only CMS in the world that gives you this type of power and control in your dashboard. Talk to your account manager for more information on the 404 dashboard. If you aren't publishing on RebelMouse, request a proposal and let's start working together.