Distributed Publishing, Defined

At RebelMouse, we talk a lot about distribution: distribution tools, distributed audiences, distributed publishing. As we kick off 2017, we want to make what we mean clear when we say "distributed publishing."

A Rebel's Definition of Distributed Publishing

dis·trib·uted pub·lish·ing
/dəˈstribyo͞oted pəbliSHiNG/

noun

The seamless process of creating and optimizing content for maximized audience reach across channels and devices.

In other words, create once, publish everywhere that matters.


Distributed Publishing Is Crucial

To access content online twenty years ago, audiences typically typed in a URL and went straight to a known website. Slightly savvier web users started leveraging search engines. But for the most part, as a content publisher, it was pretty simple: You executed straightforward ad buys on traditional marketing channels to build a reputation. The payoff? A consistent, reliable audience that consumed the news and information you provided.

Today, according to Parse.ly, Google and Facebook drive 80% of referral traffic to digital publishers. These powerful channels wield and constantly tweak mysterious algorithms that dictate how content gets surfaced, typically leaving you in the dark about how to stay relevant. Plus, audiences now increasingly rely on mobile to discover content. If your content is not truly optimized for mobile, you're missing an important part of your readership.

In a nutshell, you're likely struggling to 1) keep up with the digital landscape, 2) find your audience in a way that doesn't pile on the costs, and/or 3) simply pinpoint where to start.

RebelMouse, the First Distributed Content Management System (DCMS), Was Built to Help You Figure It Out

RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented. Our teams are organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. Our software comes out of the box with the necessary tools you need to win the publishing game and maximize each piece of content, allowing you to save time and money. This includes:

Easy authoring tools

Seamless publishing to important formats, like Facebook Instant Articles and Google AMP

SEO levers

Social optimization and relationship management tools

A/B testing for optimal performance

Flexible, device-responsive site layout and design

Seamless newsletter management

Robust monetization controls

OK, Sounds Cool! How Can I Be Down?

Don't lag behind in 2017. Get into the Rebel mindset and grab the advantage for your teams. We make it easy to get up and running based on your needs and goals.

Looking to launch a new site? Start a free RebelMouse trial to quickly build your site today. (Psst: We've made it especially easy to transfer over WordPress content.)

Still have questions? Contact us today and we'll get back to you ASAP!

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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