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Discovery Dashboard

The Rebel Discovery dashboard is where CRM magic happens -- no need for to-do lists, manual spreadsheets, or navigating team silos to manage social content exchanges. The intuitive, singular interface and automated functionality allows your team to efficiently connect your content to the social outlets.



1) Go to the Discovery Dashboard

Once articles are published from the entry editor, social post drafts automatically move to the top of the outbox in the Discovery dashboard, along with any linked social accounts.

If you manage of your company's social channels, you can start distributing content from the dashboard. To access click Discovery in the left admin panel OR type YourDomain/core/discovery:

2) Filter Posts According to Your Role
Teams typically have either one person or a team dedicated to specific channels. Filter stories to see the content most relevant to you.

Pro Tip: Don't forget to organize the dashboard! The default view shows posts that are new, scheduled, and sent but not yet archived. Start archiving to keep the dashboard clean and transparent -- you can archive in the default view or in the detailed post view.

3) Publish Your Social Posts
Once you publish the social post, a subtle ping (i.e. a “like" of a recent Facebook post) automatically goes out to the linked social accounts. This signals that you exist and are sharing their content -- the start of a beautiful partnership:

4) Take Communication Further With Email Outreach
Don't feel restricted to just using the pings sent through Discovery. Switch to Email Outreach drafts, where RebelMouse automatically pulls in email addresses of account owners and template language so you can easily message them, say you love their page, and indicate you have great stories for their fans:

To make email outreach more personalized and effective, and the Partners vs Organic feature more valuable, you can now set a different email template for each type of social referrer.

How it works

Go to Settings > Template

You can now customize four different email outreach templates, depending on whether it's the first or more general outreach for a target social account:

  • First Outreach Template for Organic Profiles: The first time you reach out to a new profile.
  • First Outreach Templates for Partner Profiles: You can mark a profile as a "Partner" in the Ecosystem (more on that below) once you realize they are a consistent fit for outreach. This template is your first outreach to those profiles.
  • General Outreach Templates for Organic Profiles: This is a template for after you sent the first outreach to an organic profile.
  • General Outreach Templates for Partner Profiles: This is a template for after you have sent the first outreach to a partner profile.

The platform automatically serves the appropriate template any time you email a target account.

4) Optimize

At RebelMouse, we truly believe that the life of a story begins after publish. You can optimize your content at anytime through two key ways:

  • Optimize From the Discovery Dashboard: Click on a headline in the Discovery dashboard to optimize articles and check key stats. Use the Discovery tagging system and search results to find the accounts that are related to each article. Be creative! This is a moment where you can add tags without worrying about it impacting how the article is tagged on the site. The trick is to think of search phrases that define the article. It is very easy to click to view the article and get more ideas for tags.
  • Optimize From the Discovery Bookmarklet: You can easily access full Discovery functionality from any published article. A “Discovery" button now appears where you currently find the “Edit" button. Once you click on it, a bookmarklet opens up and you'll be able to optimize, schedule social posts, and check stats:

Learn more about the Rebel Discovery bookmarklet

5) Check Your Ecosystem
As your content ideally gets shared, identify partners contributing to your growth through the Ecosystem tab and get them to continue to spread the love:

  • Pinpoint Your Most Valuable Referrers: The Ecosystem tab includes information on all the social accounts that your team has selected using Discovery. You can flip through the Facebook and Twitter tab (other networks coming soon) to focus on a particular network:

Great potential partners are either like-minded media companies and brands or the real magic of social -- home-grown pages with massive, organic followings. These are great accounts to connect with since they leverage your brand name for validation and you receive additional content exposure + (ideally) more fans/followers.

  • Get Deeper Detail: Relationship Profile Page: Once you click from the Ecosystem page, you'll see a Relationship Profile that gives you deeper insight for each page: # of stories, likes, comments, shares, list of your content they've referred to + posts you've linked each referrer to through Discovery:

  • Nurture the Relationship With Email Outreach: RebelMouse automatically pulls in stories based on suggested tags and email addresses attributed to discovered social accounts. Take advantage to easily message them directly from the profile page:


The Benefit
Engaging with shareable content on social platforms can help you unlock new sources of audience growth in terms of reach, engagement and account size. It can also be a gateway for partnerships and for connecting with new potential contributors. Additionally, you can use Discovery to:

  • Surface content that can serve as the basis for viral posts
  • Help you detect trends on drivers of virality in terms of story ideas and presentation

In the era of distributed content, social media isn't just a space to promote content on your domain. Embrace the ecosystem to maximize its potential. You do this by creating experiences that are endemic to social platforms and by engaging with like-minded organizations and passionate communities on the network.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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