Discovery Dashboard

The Rebel Discovery dashboard is where CRM magic happens -- no need for to-do lists, manual spreadsheets, or navigating team silos to manage social content exchanges. The intuitive, singular interface and automated functionality allows your team to efficiently connect your content to the social outlets.



1) Go to the Discovery Dashboard

Once articles are published from the entry editor, social post drafts automatically move to the top of the outbox in the Discovery dashboard, along with any linked social accounts.

If you manage of your company's social channels, you can start distributing content from the dashboard. To access click Discovery in the left admin panel OR type YourDomain/core/discovery:

2) Filter Posts According to Your Role
Teams typically have either one person or a team dedicated to specific channels. Filter stories to see the content most relevant to you.

Pro Tip: Don't forget to organize the dashboard! The default view shows posts that are new, scheduled, and sent but not yet archived. Start archiving to keep the dashboard clean and transparent -- you can archive in the default view or in the detailed post view.

3) Publish Your Social Posts
Once you publish the social post, a subtle ping (i.e. a “like" of a recent Facebook post) automatically goes out to the linked social accounts. This signals that you exist and are sharing their content -- the start of a beautiful partnership:

4) Take Communication Further With Email Outreach
Don't feel restricted to just using the pings sent through Discovery. Switch to Email Outreach drafts, where RebelMouse automatically pulls in email addresses of account owners and template language so you can easily message them, say you love their page, and indicate you have great stories for their fans:

To make email outreach more personalized and effective, and the Partners vs Organic feature more valuable, you can now set a different email template for each type of social referrer.

How it works

Go to Settings > Template

You can now customize four different email outreach templates, depending on whether it's the first or more general outreach for a target social account:

  • First Outreach Template for Organic Profiles: The first time you reach out to a new profile.
  • First Outreach Templates for Partner Profiles: You can mark a profile as a "Partner" in the Ecosystem (more on that below) once you realize they are a consistent fit for outreach. This template is your first outreach to those profiles.
  • General Outreach Templates for Organic Profiles: This is a template for after you sent the first outreach to an organic profile.
  • General Outreach Templates for Partner Profiles: This is a template for after you have sent the first outreach to a partner profile.

The platform automatically serves the appropriate template any time you email a target account.

4) Optimize

At RebelMouse, we truly believe that the life of a story begins after publish. You can optimize your content at anytime through two key ways:

  • Optimize From the Discovery Dashboard: Click on a headline in the Discovery dashboard to optimize articles and check key stats. Use the Discovery tagging system and search results to find the accounts that are related to each article. Be creative! This is a moment where you can add tags without worrying about it impacting how the article is tagged on the site. The trick is to think of search phrases that define the article. It is very easy to click to view the article and get more ideas for tags.
  • Optimize From the Discovery Bookmarklet: You can easily access full Discovery functionality from any published article. A “Discovery" button now appears where you currently find the “Edit" button. Once you click on it, a bookmarklet opens up and you'll be able to optimize, schedule social posts, and check stats:

Learn more about the Rebel Discovery bookmarklet

5) Check Your Ecosystem
As your content ideally gets shared, identify partners contributing to your growth through the Ecosystem tab and get them to continue to spread the love:

  • Pinpoint Your Most Valuable Referrers: The Ecosystem tab includes information on all the social accounts that your team has selected using Discovery. You can flip through the Facebook and Twitter tab (other networks coming soon) to focus on a particular network:

Great potential partners are either like-minded media companies and brands or the real magic of social -- home-grown pages with massive, organic followings. These are great accounts to connect with since they leverage your brand name for validation and you receive additional content exposure + (ideally) more fans/followers.

  • Get Deeper Detail: Relationship Profile Page: Once you click from the Ecosystem page, you'll see a Relationship Profile that gives you deeper insight for each page: # of stories, likes, comments, shares, list of your content they've referred to + posts you've linked each referrer to through Discovery:

  • Nurture the Relationship With Email Outreach: RebelMouse automatically pulls in stories based on suggested tags and email addresses attributed to discovered social accounts. Take advantage to easily message them directly from the profile page:


The Benefit
Engaging with shareable content on social platforms can help you unlock new sources of audience growth in terms of reach, engagement and account size. It can also be a gateway for partnerships and for connecting with new potential contributors. Additionally, you can use Discovery to:

  • Surface content that can serve as the basis for viral posts
  • Help you detect trends on drivers of virality in terms of story ideas and presentation

In the era of distributed content, social media isn't just a space to promote content on your domain. Embrace the ecosystem to maximize its potential. You do this by creating experiences that are endemic to social platforms and by engaging with like-minded organizations and passionate communities on the network.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

Keep reading... Show less

Explore Careers at RebelMouse

Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

If you feel like you've never quite fit into boxes or labels within the tech space, we want to hear from you. Built on a foundation of site performance, our cloud-based platform reaches 50+ million people a month with an always-modern approach to product and strategy.

Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

Click here to browse our current opportunities
Subscribe to Our Newsletter