Discovery Dashboard

The Rebel Discovery dashboard is where CRM magic happens -- no need for to-do lists, manual spreadsheets, or navigating team silos to manage social content exchanges. The intuitive, singular interface and automated functionality allows your team to efficiently connect your content to the social outlets.



1) Go to the Discovery Dashboard

Once articles are published from the entry editor, social post drafts automatically move to the top of the outbox in the Discovery dashboard, along with any linked social accounts.

If you manage of your company's social channels, you can start distributing content from the dashboard. To access click Discovery in the left admin panel OR type YourDomain/core/discovery:

2) Filter Posts According to Your Role
Teams typically have either one person or a team dedicated to specific channels. Filter stories to see the content most relevant to you.

Pro Tip: Don't forget to organize the dashboard! The default view shows posts that are new, scheduled, and sent but not yet archived. Start archiving to keep the dashboard clean and transparent -- you can archive in the default view or in the detailed post view.

3) Publish Your Social Posts
Once you publish the social post, a subtle ping (i.e. a “like" of a recent Facebook post) automatically goes out to the linked social accounts. This signals that you exist and are sharing their content -- the start of a beautiful partnership:

4) Take Communication Further With Email Outreach
Don't feel restricted to just using the pings sent through Discovery. Switch to Email Outreach drafts, where RebelMouse automatically pulls in email addresses of account owners and template language so you can easily message them, say you love their page, and indicate you have great stories for their fans:

To make email outreach more personalized and effective, and the Partners vs Organic feature more valuable, you can now set a different email template for each type of social referrer.

How it works

Go to Settings > Template

You can now customize four different email outreach templates, depending on whether it's the first or more general outreach for a target social account:

  • First Outreach Template for Organic Profiles: The first time you reach out to a new profile.
  • First Outreach Templates for Partner Profiles: You can mark a profile as a "Partner" in the Ecosystem (more on that below) once you realize they are a consistent fit for outreach. This template is your first outreach to those profiles.
  • General Outreach Templates for Organic Profiles: This is a template for after you sent the first outreach to an organic profile.
  • General Outreach Templates for Partner Profiles: This is a template for after you have sent the first outreach to a partner profile.

The platform automatically serves the appropriate template any time you email a target account.

4) Optimize

At RebelMouse, we truly believe that the life of a story begins after publish. You can optimize your content at anytime through two key ways:

  • Optimize From the Discovery Dashboard: Click on a headline in the Discovery dashboard to optimize articles and check key stats. Use the Discovery tagging system and search results to find the accounts that are related to each article. Be creative! This is a moment where you can add tags without worrying about it impacting how the article is tagged on the site. The trick is to think of search phrases that define the article. It is very easy to click to view the article and get more ideas for tags.
  • Optimize From the Discovery Bookmarklet: You can easily access full Discovery functionality from any published article. A “Discovery" button now appears where you currently find the “Edit" button. Once you click on it, a bookmarklet opens up and you'll be able to optimize, schedule social posts, and check stats:

Learn more about the Rebel Discovery bookmarklet

5) Check Your Ecosystem
As your content ideally gets shared, identify partners contributing to your growth through the Ecosystem tab and get them to continue to spread the love:

  • Pinpoint Your Most Valuable Referrers: The Ecosystem tab includes information on all the social accounts that your team has selected using Discovery. You can flip through the Facebook and Twitter tab (other networks coming soon) to focus on a particular network:

Great potential partners are either like-minded media companies and brands or the real magic of social -- home-grown pages with massive, organic followings. These are great accounts to connect with since they leverage your brand name for validation and you receive additional content exposure + (ideally) more fans/followers.

  • Get Deeper Detail: Relationship Profile Page: Once you click from the Ecosystem page, you'll see a Relationship Profile that gives you deeper insight for each page: # of stories, likes, comments, shares, list of your content they've referred to + posts you've linked each referrer to through Discovery:

  • Nurture the Relationship With Email Outreach: RebelMouse automatically pulls in stories based on suggested tags and email addresses attributed to discovered social accounts. Take advantage to easily message them directly from the profile page:


The Benefit
Engaging with shareable content on social platforms can help you unlock new sources of audience growth in terms of reach, engagement and account size. It can also be a gateway for partnerships and for connecting with new potential contributors. Additionally, you can use Discovery to:

  • Surface content that can serve as the basis for viral posts
  • Help you detect trends on drivers of virality in terms of story ideas and presentation

In the era of distributed content, social media isn't just a space to promote content on your domain. Embrace the ecosystem to maximize its potential. You do this by creating experiences that are endemic to social platforms and by engaging with like-minded organizations and passionate communities on the network.

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Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

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First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

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As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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