With some proposed products raking in million dollars of financing while still in the design phase, crowdfunding is starting to seem like an obvious choice. In addition to furnishing a new company with the money it will need to realize a mission, this style of funding also comes with a built-in network effect. Highly attractive and interesting proposals can easily go viral, with later arrivals being impressed by the level of support that is in already in place when they arrive.
That is not to say, though, that simply putting together a good proposal on Kickstarter is a guaranteed road to riches. In fact, even many relatively good ideas flounder there, never coming anywhere close to meeting their goals. It turns out that the crowd can be a lot more discerning and skeptical than some of the high-profile successes would lead many to believe.
When planning for a proposed product launch on one of these platforms, then, it only makes sense to look for some help and advice. In fact, there is now a thriving industry of experts who deal with such projects on a daily basis, and they often know the ins and outs in ways that entrepreneurs with other focuses could never hope to match.
One thing that such product launch marketing experts often bring to their clients is the ability to see how their proposals are lacking in punch and immediate appeal. While a product aimed at a specific online niche, for example, might be virtually guaranteed of getting traction within that small community, many such offerings are harder to sell to broad audiences.
Some founders ignore this fact and simply forge ahead, figuring that things will work themselves out. While courage is often to be admired in the sphere of entrepreneurship, this brand of that quality is often a recipe for disaster. Too many great ideas that could have had wide, lucrative appeal end up getting lost in the crowd because of this overly narrow focus.
Taking on an expert at start-up marketing, then, can be a good way of instilling a more productive perspective in a business. Instead of being invested in a product in the way that the entrepreneurs who conceive of them typically are, these outsiders can help illuminate how the world at large will be likely to receive it. Instead of settling for a niche that might never pay back for the effort put into a new product, then, those who go this route are much more likely to reap the rewards they dreamed of.