Even among the most ambitious charities and non-profits, fund-raising tends to be one of the greatest challenges. No matter how lofty the basic mission and goals of a charity, developing the funding sources necessary to support that work almost always turns out to be difficult to do. Because of this, the most successful non-profits are inevitably backed by hardworking people who are highly resourceful about bringing in much-needed cash for their organizations.

In recent years, this has increasingly meant looking to corporate donors for help. While individual donations remain the lifeblood for most non-profits, companies of all kinds have become much more generous about supporting worthy causes. Knowing that doing so can produce valuable goodwill and improved brand awareness, they are going well beyond the tax-motivated sponsorship deals that used to be the norm.


This means that many non-profits can today expect corporate sponsorship to take care of a good portion of their financial needs. Working with corporate sponsors, though, takes a whole different set of strategies and approaches than does successfully cultivating a healthy contingent of individual donors.

There are several reasons for this, although none of them needs to be prohibitive. One of the most significant is the basic difficulty of gaining access to the right corporate decision makers. Compared to developing new individual donors, where mailings and advertising frequently work, enticing corporate giving takes more specialized, direct approaches.

That can initially make it seem like the effort will be less likely to pay off than might be hoped. The reality, though, is that simply making use of the services of those who focus on helping non-profits Find Sponsors is often all that it takes.

With extensive networks of their own already in place, these specialists typically know who to get in touch with and how best to do it. A non-profit looking to Find Sponsors with such assistance will typically find the process fairly easy to do, with this often being a matter of whittling down an initial list of likely-seeming candidates.

Once an appropriate sponsor has been found, too, many leaders of non-profits find that the relationships can endure for years. Unlike individual donors, who frequently need to be cajoled to keep up with their contributions over time, many companies are happy to let their sponsorship deals ride for as long as they continue to be rewarding. In addition to being capable of giving more to non-profits, many corporations are happy to give more consistently.