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Your Website Roadmap Is Outdated: Why You Need the RebelMouse Compass

Technology continues to accelerate the way we consume + interact with media. And while media companies are looking for a way to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing these ever-changing trends.

What works within the social sphere changes constantly, not to mention fast. We've seen it with the recent big push to video, mobile's domination, paid subscription models, etc. But trends are fickle, and with the constant algorithm updates, platforms steal most of the spotlight — taking focus away from vital audience building and monetization on sites.

RebelMouse was built in the age of social, so we are well equipped to handle these disruptions. Our clients are seeing crazy results amidst the changing social landscape because we've mastered the right mix of strategy + tech to propel them into the future.


We'll Be Your Compass

Quite literally. We can point you in the right direction, and teach you how to navigate the changing media landscape. You may think you know how to follow the map, but you have the map for a world that no longer exists. You leveled up in Zelda and you keep losing because you don't know how anything works anymore. We are your new roadmap.

Our software is different, in that it's built to set you up for success before publish. We are a creative agency that doesn't leave you to navigate the waters alone. We have a team of experts to help with content strategy, important integrations, and thoughtful revenue building. We never let one of our clients fall behind. Instead, we keep them on the leading edge of what it means to be a publisher in 2017.

Data Nobody Else Has


We are inspired by intuition and gut, but compare everything against data — lots of it. As one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites, we can better set up the next steps for our clients' growth.

When launching with RebelMouse, our clients are seeing numbers that leave industry standards in the dust. We worked with darling new media company Axios to create a next-gen, front-end experience. In the first three months after launch, Axios saw 40M+ page views and a bounce rate under 15%.

We also worked with Azula to modernize their website and propel it into the age of social. After leaving WordPress and launching with RebelMouse, Azula saw their Facebook traffic increase by 398%.

We Rock at Content Distribution

Recently, a ton of media companies that pivoted almost entirely to video are now seeing a decrease in page views. Firing editorial staff and focusing on one major platform and strategy has caused their traffic to tank.

At the same time, RebelMouse clients are watching their traffic soar. While other media companies are focusing on one sole strategy, RebelMouse knows the importance of distributing across all platforms, using the right mix of content, innovative editorial tools, and technology to reach max potential. Our Social UX for Media makes sites as viral and binge-worthy as the social feed. We've married websites with social media, and it's working.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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