Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.
While the social ecosystem has evolved, so has digital publishing — maybe even more so. The complexities that have to be understood to create a website that is maximized for user experience and monetization takes a lot of smart + efficient content optimization and strategy.
But whether you think your content may be plateauing or you're just looking for an extra boost, there are a few things you can run through to make sure you are making the most out of your content in 2017.
Facebook Instant Articles
We hold the 🔑 to Facebook Instant Articles monetization.
Instant Articles have come a long way since their debut, and Facebook has done a lot to make the experience better for publishers. At RebelMouse, we see clients get super-high CPMs on Instant Articles, but there is a specific secret strategy for success.
In order for Instant Articles to be profitable, you have to go all in. That means, for at least a test period, make sure every article is posted as an Instant Article with a video and content worth scrolling for. Read more about what we learned about Instant Articles monetization.
Facebook + Instagram Promotion
Make methodical audiences + gain engagement with little $.
In addition to Instant Articles, smart Facebook (and Instagram) promotion is a great way to boost engagement. Spending only a few dollars can be just enough to get the social boost you need. If you have a piece of content that does well organically, create a custom + lookalike audience based on current engagement and target those engaged users with your next piece of content.
Optimize for SEO
Even though it's the age of social, search is still a pivotal fight you have to win. Every article should be written with SEO in mind, but the days of keyword stuffing and writing like a robot are long gone. There are some easy ways to optimize for SEO right from the RebelMouse Entry Editor. We also put together a guide on how to leverage social media to win SEO.
Ramping up credence for site/social posting is still important. If you're just starting out, try to post to social four to six times a day. But don't think of a post as a huge undertaking.
It's so easy to repurpose content, remix it, and use it on your own. If you find a video or article from a page you admire, repurpose it to make it a post of your own (but don't forget to give credit where it's due!) and practice the social law of reciprocity.
Hey, FYI: We power websites, but RebelMouse is also a creative agency. We can help you with all these strategies and more.