How do publishers battle the platforms? How do they leverage the duopoly to secure revenue and build audiences in 2018?
Organic loyalty isn't a new concept, but it's now more relevant than ever. Publishers who adopted a pay-to-play strategy in 2017 can no longer survive. To make it in media, you must create and nurture deep, meaningful relationships to foster the type of organic growth that brings in real revenue.
In this guide, you'll learn:
- The origins of organic loyalty and how it can help drive organic growth to monetize content.
- How to identify your audience nucleus and how you can nurture this audience to build organic loyalty.
- How to create a more integrated ad approach that coincides with the movement toward an ad-free internet.
- Which publishers had the most social success in 2017 and how they used organic loyalty to drive real, meaningful engagement.
- How organic reach and organic loyalty can create revenue-impacting organic growth.