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Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.


The Publishing Arc

2004: The Blogger.com Movement

In 2004, the world was introduced to the digital diary, aka blogging. Blogger.com launched and fueled this movement, gaining incredible traction in the marketing community. "Blog" was even declared word of the year.

When Google acquired Blogger, the importance of blogging and its position in mainstream media was solidified. It became a new outlet used to reach audiences in the ever-changing world of digital, and, soon after, a base for keywords and search engine ranking tactics.

2005: HuffPost Launches

In 2005, HuffPost launched, redefining the nature of online commentary as we knew it. Backed by some big names, HuffPost quickly began changing the way we publish and consume content online. RebelMouse CEO and founder Paul Berry was CTO of HuffPost when it launched, greatly impacting the new media world we currently live in today.

2008: WordPress Grows, a Ton

2008 was about the time when WordPress began to gain massive scale. Page views and global unique visitors grew like crazy, and millions of new blogs were being created each year. The company continued their quest for dominance with plans to continue releasing new, user-friendly updates.

During this period, 90% of traffic to websites still came from Google.

2009: The Rise of Facebook

2009 proved to be the year that social media went mainstream — the year everyone in the family jumped on board, and not just to post a status update about what they ate. Twitter + Facebook now featured breaking news and political events ... all in real time.

Businesses started to embrace the social platforms as a way to communicate directly with customers. And while new users spiked for a slew of new platforms during this time (Twitter, Reddit, YouTube), Facebook was quietly staking its claim as the dominate figure.

Facebook grew by over 200 million users in 2009. With various updates that focused on content creation, a real-time feed, and the Open Stream API, Facebook saw astronomical growth.

2011: The Shift to Social

2011 — the year web traffic began to shy away from Google and cling to Facebook instead. The social giant gradually won referral traffic market share thanks to a lack of analytics from Google, and Facebook's own ambitious effort to get content on its site.

Facebook begins taking referral traffic from Google.Business Insider

If you didn't start rethinking your content strategy to center it around social by this time, you were already behind. This is where WordPress got it wrong, taking advantage of the social movement instead of adapting with it.

That same year The Dodo launched on RebelMouse, receiving one million views within its first month.

2015: Facebook Knows What's Up

Capitalizing on the shift in traffic, Facebook began releasing more updates that pushed publishers to host content on its platform. In 2015, Facebook launched Instant Articles, which natively hosts publishers' content in Facebook's News Feed with uber-fast load times.

This, coupled with direct video upload shares surpassing YouTube, all but proved that if you're not working with Facebook, then you're on your own. The big video push proved to do wonders for engagement, so publishers adapted quickly.

2016: Native Content Is King

2016 was when we started to see native content get all sorts of engagement — the kind you'd be silly to not chase after. Websites that lacked the social integrations necessary to foster this type of engagement and native content slowly began falling off the map.

That same year, The Dodo was acquired at the best valuation of the year.

2017: Axios.com Launches on RebelMouse

After launching with RebelMouse at the beginning of 2017, Axios has yet to slow down. Axios delivers news in snackable microposts that are "driven by a style of reaching the modern (business)man in a hurry." Essentially, it mimics the social feeds with record-breaking page views and a bounce rate under 15% thanks to RebelMouse's Social UX design.

This is where we start to see the power of RebelMouse — a centralized, social platform at scale poised to be the dominant social solution by 2020.

The Solution

RebelMouse was born in 2012 as a social aggregator. Back then, our founder knew platforms would soon reign over the digital kingdom. Now, in 2017, we've evolved and created the best CMS wired for social growth. It is our mission to build a platform for content creators to build thriving businesses in the age of social. We publish to the speed of the social giants with everything under one roof:

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate any Third-Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

Social Content Creation

We've made social a priority before and during publish, blurring the lines between content and social once and for all. Thinking of social and content as two different entities that have to be separately controlled and managed is not what new media means in 2017.

The features woven into our social CRM are built for audience growth, including:

  • Powerful social scheduling tools for immediate amplified reach.
  • Content creation tools directly integrated into social APIs to find potential sharing partners and influencers.
  • A series of influencer outreach tools to fuel brand awareness with every publish.
  • Easy-to-use social embeds to create multi-dimensional user-generated content layers to articles.

We believe that subscribing to the mindset of "organic social is dead" is a cop-out, because quality content optimized for social growth will succeed organically. Our community platform is built for deep engagement with content that is optimized for mobile viewing and social feeds by default — not as an afterthought.

Data

Our tech is built for repeatable success on social. At RebelMouse, we're obsessed with contagious media and repeat viral reach. One-off viral moments happen every day, but we power repeat viral events that are backed by data.

We're perfecting the next-generation audience data layer on every platform. It's a strategy so sticky that you'll see your content not only live on every platform, but also travel across platforms seamlessly.

Facebook

Our proprietary technology lets writers search for Facebook Pages that align with the content they are creating. With those search results, you are then able to engage with likeminded pages through a variety of social signals right from the platform. And we give you the data on who is sharing your content while keeping a detailed timeline of every share. It's your target audience delivered right to the palm of your hand.

Twitter

We offer the same game-changing search API for Twitter that we do for Facebook. Writers can also deconstruct articles into microposts right from our platform. You can build a listicle and tweet each item right from the RebelMouse Entry Editor in no time flat.

Instagram

With Instagram, we include all of the same functionality that we do for Facebook and Twitter to light up your community. But you can also embed Instagram posts right into your regular content to create influencer awareness and friendly user-generated content with little effort.

Whatever the social accounts, influencers, or specific platforms that will be most in sync with your content, our platform has the data tools you need to find them. With every publish, your content teams will be exposed to the social accounts they need for organic success.

The paradigm has changed, and quickly. The opportunity window to reach huge social audiences is now. Failure to move fast is causing the decline and collapse of companies.

Join RebelMouse and start growing on social — and everywhere else — within days, not months. Feel what it's like to publish new media on the best CMS in 2017.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Facebook Offering Small Business Grants Program During COVID-19 Crisis

Program to provide $100 million in cash grants and ad credits for small businesses

Publishers big and small all over the globe are grappling with the financial constraints caused by the COVID-19 pandemic. Trying to find the right brand messaging in this unprecedented time is a balance that none of us have ever faced before.

We've developed a live-blog experience that's designed to maximize your potential on search. Keep your audiences up to date by the second as they turn to you for the latest news, updates, and guidance.

In an effort to help ease the strain on publishers, Facebook has announced a Small Business Grants program for publishers. The social network is offering $100 million in cash grants and ad credits during the crisis. The offer is available for up to 30,000 eligible small businesses across 30 countries.

More information on how to apply for the program is forthcoming. Click here to learn more and sign up for updates. Check out Facebook's COVID-19 Business Resource Hub here.

Live-Blog Feature: Publish Real-Time Updates + Maximize Search Performance

Make sure your audience never misses an update

Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

At RebelMouse, we're constantly iterating on our platform to help you make your content as relevant as possible. In the current news environment, staying on top of breaking stories using live blogs is incredibly important.

We've implemented our own version of the live-blog experience that's designed to maximize your potential on search. We power this new functionality using WebSockets, which allows for near-instant updates.

The advantage of creating a live blog using RebelMouse is that we index each live-blog update for search so that you receive SEO credit for every single update. This means if one of your live-blog updates hits on a key search phrase, it can drive a lot of traffic from search. This is superior to the traditional way of doing live updates where it was simply embedded JavaScript loading posts.

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The RebelMouse Creative Agency

  • Built for Times of Uncertainty
    • RebelMouse has had a distributed, remote workforce for years:
      • Our team collaborates easily across time zones.
      • Leaders in the company excelled within an ethos of remote work.
      • Our growth-centric team has worked closely together for years.
      • RebelMouse is made up of 60 people in 28 countries, exempt from any risk of a centralized shutdown.
      • Iterative culture that allows us to adapt rapidly to change
      • Diversified portfolio - we have clients across every vertical and every business type. Our solution works for brands and media companies of varying sizes and any content vertical
    • We're the best in breaking news and crisis communications:
      • Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years.
      • United Airlines uses RebelMouse's agency and tech services to power their content hub and communicate with customers.
      • We're the agency behind La Verità, a subscription-based news site in Milan, Italy that has been at the center of the COVID-19 crisis.
    • We build products designed for a mobile, office-less world:
      • Editors, writers, reporters, and creators can keep up with breaking news and vital edits, and can create content all on their mobile device.
      • In times of crisis, being fast to respond is critical. Solutions that require a desktop environment to create and edit content are no longer appropriate.
    • We don't require any new capital:
      • Our business can elegantly move up and down like an accordion to fit in the current publishing climate.
      • RebelMouse has not required capital for over three years, and is in a strong cash position to survive hard economic times.
    • "No business travel" has been our company policy for many years:
      • It's our policy to avoid business travel if possible. We haven't required a single in-person meeting to close a new deal or launch a new property in years.
      • We know how to work with clients through technology to understand each other and deliver what's needed for success.
      • Our unique work culture makes us very resilient in times where business travel is shut down.
  • Lower-Cost Products With Bigger Returns
    • We build best-in-class digital experiences:
      • The RebelMouse CMS will outperform any platform on page speed, stability, and breadth of features.
      • We power massively popular websites and scale without breaking a sweat.
      • Our CEO is a technical, product-focused person who built HuffPost. The team she's built at RebelMouse since 2012 is passionate about products that outperform.
  • Digital Growth Specialists
    • RebelMouse + Media companies:
      • We grow RPMs.
      • We improve ad visibility.
      • We create new opportunities for digital revenue.
        • Paywalls
        • E-commerce
        • Native advertising
        • Programmatic advertising
    • RebelMouse + Brands:
      • Our digital agency helps brands reach potential customers at scale by winning in search and social.
      • We put in better conversion units and the data systems to track iterations on the metrics that matter.
      • RebelMouse technology builds smarter, faster pages that convert better for paid campaigns.

Learn more about the team at RebelMouse.

No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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