Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.


The Publishing Arc

2004: The Blogger.com Movement

In 2004, the world was introduced to the digital diary, aka blogging. Blogger.com launched and fueled this movement, gaining incredible traction in the marketing community. "Blog" was even declared word of the year.

When Google acquired Blogger, the importance of blogging and its position in mainstream media was solidified. It became a new outlet used to reach audiences in the ever-changing world of digital, and, soon after, a base for keywords and search engine ranking tactics.

2005: HuffPost Launches

In 2005, HuffPost launched, redefining the nature of online commentary as we knew it. Backed by some big names, HuffPost quickly began changing the way we publish and consume content online. RebelMouse CEO and founder Paul Berry was CTO of HuffPost when it launched, greatly impacting the new media world we currently live in today.

2008: WordPress Grows, a Ton

2008 was about the time when WordPress began to gain massive scale. Page views and global unique visitors grew like crazy, and millions of new blogs were being created each year. The company continued their quest for dominance with plans to continue releasing new, user-friendly updates.

During this period, 90% of traffic to websites still came from Google.

2009: The Rise of Facebook

2009 proved to be the year that social media went mainstream — the year everyone in the family jumped on board, and not just to post a status update about what they ate. Twitter + Facebook now featured breaking news and political events ... all in real time.

Businesses started to embrace the social platforms as a way to communicate directly with customers. And while new users spiked for a slew of new platforms during this time (Twitter, Reddit, YouTube), Facebook was quietly staking its claim as the dominate figure.

Facebook grew by over 200 million users in 2009. With various updates that focused on content creation, a real-time feed, and the Open Stream API, Facebook saw astronomical growth.

2011: The Shift to Social

2011 — the year web traffic began to shy away from Google and cling to Facebook instead. The social giant gradually won referral traffic market share thanks to a lack of analytics from Google, and Facebook's own ambitious effort to get content on its site.

Facebook begins taking referral traffic from Google.Business Insider

If you didn't start rethinking your content strategy to center it around social by this time, you were already behind. This is where WordPress got it wrong, taking advantage of the social movement instead of adapting with it.

That same year The Dodo launched on RebelMouse, receiving one million views within its first month.

2015: Facebook Knows What's Up

Capitalizing on the shift in traffic, Facebook began releasing more updates that pushed publishers to host content on its platform. In 2015, Facebook launched Instant Articles, which natively hosts publishers' content in Facebook's News Feed with uber-fast load times.

This, coupled with direct video upload shares surpassing YouTube, all but proved that if you're not working with Facebook, then you're on your own. The big video push proved to do wonders for engagement, so publishers adapted quickly.

2016: Native Content Is King

2016 was when we started to see native content get all sorts of engagement — the kind you'd be silly to not chase after. Websites that lacked the social integrations necessary to foster this type of engagement and native content slowly began falling off the map.

That same year, The Dodo was acquired at the best valuation of the year.

2017: Axios.com Launches on RebelMouse

After launching with RebelMouse at the beginning of 2017, Axios has yet to slow down. Axios delivers news in snackable microposts that are "driven by a style of reaching the modern (business)man in a hurry." Essentially, it mimics the social feeds with record-breaking page views and a bounce rate under 15% thanks to RebelMouse's Social UX design.

This is where we start to see the power of RebelMouse — a centralized, social platform at scale poised to be the dominant social solution by 2020.

The Solution

RebelMouse was born in 2012 as a social aggregator. Back then, our founder knew platforms would soon reign over the digital kingdom. Now, in 2017, we've evolved and created the best CMS wired for social growth. It is our mission to build a platform for content creators to build thriving businesses in the age of social. We publish to the speed of the social giants with everything under one roof:

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate any Third-Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

Social Content Creation

We've made social a priority before and during publish, blurring the lines between content and social once and for all. Thinking of social and content as two different entities that have to be separately controlled and managed is not what new media means in 2017.

The features woven into our social CRM are built for audience growth, including:

  • Powerful social scheduling tools for immediate amplified reach.
  • Content creation tools directly integrated into social APIs to find potential sharing partners and influencers.
  • A series of influencer outreach tools to fuel brand awareness with every publish.
  • Easy-to-use social embeds to create multi-dimensional user-generated content layers to articles.

We believe that subscribing to the mindset of "organic social is dead" is a cop-out, because quality content optimized for social growth will succeed organically. Our community platform is built for deep engagement with content that is optimized for mobile viewing and social feeds by default — not as an afterthought.

Data

Our tech is built for repeatable success on social. At RebelMouse, we're obsessed with contagious media and repeat viral reach. One-off viral moments happen every day, but we power repeat viral events that are backed by data.

We're perfecting the next-generation audience data layer on every platform. It's a strategy so sticky that you'll see your content not only live on every platform, but also travel across platforms seamlessly.

Facebook

Our proprietary technology lets writers search for Facebook Pages that align with the content they are creating. With those search results, you are then able to engage with likeminded pages through a variety of social signals right from the platform. And we give you the data on who is sharing your content while keeping a detailed timeline of every share. It's your target audience delivered right to the palm of your hand.

Twitter

We offer the same game-changing search API for Twitter that we do for Facebook. Writers can also deconstruct articles into microposts right from our platform. You can build a listicle and tweet each item right from the RebelMouse Entry Editor in no time flat.

Instagram

With Instagram, we include all of the same functionality that we do for Facebook and Twitter to light up your community. But you can also embed Instagram posts right into your regular content to create influencer awareness and friendly user-generated content with little effort.

Whatever the social accounts, influencers, or specific platforms that will be most in sync with your content, our platform has the data tools you need to find them. With every publish, your content teams will be exposed to the social accounts they need for organic success.

The paradigm has changed, and quickly. The opportunity window to reach huge social audiences is now. Failure to move fast is causing the decline and collapse of companies.

Join RebelMouse and start growing on social — and everywhere else — within days, not months. Feel what it's like to publish new media on the best CMS in 2017.

Why RebelMouse Is the Best Content Marketing Platform

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What Differentiates Our Approach

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At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Create Modular + Reusable Design Patterns on RebelMouse

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

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How to Monetize Your Website in Today’s Publishing Environment

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RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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