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Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.


The Publishing Arc

2004: The Blogger.com Movement

In 2004, the world was introduced to the digital diary, aka blogging. Blogger.com launched and fueled this movement, gaining incredible traction in the marketing community. "Blog" was even declared word of the year.

When Google acquired Blogger, the importance of blogging and its position in mainstream media was solidified. It became a new outlet used to reach audiences in the ever-changing world of digital, and, soon after, a base for keywords and search engine ranking tactics.

2005: HuffPost Launches

In 2005, HuffPost launched, redefining the nature of online commentary as we knew it. Backed by some big names, HuffPost quickly began changing the way we publish and consume content online. RebelMouse CEO and founder Paul Berry was CTO of HuffPost when it launched, greatly impacting the new media world we currently live in today.

2008: WordPress Grows, a Ton

2008 was about the time when WordPress began to gain massive scale. Page views and global unique visitors grew like crazy, and millions of new blogs were being created each year. The company continued their quest for dominance with plans to continue releasing new, user-friendly updates.

During this period, 90% of traffic to websites still came from Google.

2009: The Rise of Facebook

2009 proved to be the year that social media went mainstream — the year everyone in the family jumped on board, and not just to post a status update about what they ate. Twitter + Facebook now featured breaking news and political events ... all in real time.

Businesses started to embrace the social platforms as a way to communicate directly with customers. And while new users spiked for a slew of new platforms during this time (Twitter, Reddit, YouTube), Facebook was quietly staking its claim as the dominate figure.

Facebook grew by over 200 million users in 2009. With various updates that focused on content creation, a real-time feed, and the Open Stream API, Facebook saw astronomical growth.

2011: The Shift to Social

2011 — the year web traffic began to shy away from Google and cling to Facebook instead. The social giant gradually won referral traffic market share thanks to a lack of analytics from Google, and Facebook's own ambitious effort to get content on its site.

Facebook begins taking referral traffic from Google.Business Insider

If you didn't start rethinking your content strategy to center it around social by this time, you were already behind. This is where WordPress got it wrong, taking advantage of the social movement instead of adapting with it.

That same year The Dodo launched on RebelMouse, receiving one million views within its first month.

2015: Facebook Knows What's Up

Capitalizing on the shift in traffic, Facebook began releasing more updates that pushed publishers to host content on its platform. In 2015, Facebook launched Instant Articles, which natively hosts publishers' content in Facebook's News Feed with uber-fast load times.

This, coupled with direct video upload shares surpassing YouTube, all but proved that if you're not working with Facebook, then you're on your own. The big video push proved to do wonders for engagement, so publishers adapted quickly.

2016: Native Content Is King

2016 was when we started to see native content get all sorts of engagement — the kind you'd be silly to not chase after. Websites that lacked the social integrations necessary to foster this type of engagement and native content slowly began falling off the map.

That same year, The Dodo was acquired at the best valuation of the year.

2017: Axios.com Launches on RebelMouse

After launching with RebelMouse at the beginning of 2017, Axios has yet to slow down. Axios delivers news in snackable microposts that are "driven by a style of reaching the modern (business)man in a hurry." Essentially, it mimics the social feeds with record-breaking page views and a bounce rate under 15% thanks to RebelMouse's Social UX design.

This is where we start to see the power of RebelMouse — a centralized, social platform at scale poised to be the dominant social solution by 2020.

The Solution

RebelMouse was born in 2012 as a social aggregator. Back then, our founder knew platforms would soon reign over the digital kingdom. Now, in 2017, we've evolved and created the best CMS wired for social growth. It is our mission to build a platform for content creators to build thriving businesses in the age of social. We publish to the speed of the social giants with everything under one roof:

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate any Third-Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

Social Content Creation

We've made social a priority before and during publish, blurring the lines between content and social once and for all. Thinking of social and content as two different entities that have to be separately controlled and managed is not what new media means in 2017.

The features woven into our social CRM are built for audience growth, including:

  • Powerful social scheduling tools for immediate amplified reach.
  • Content creation tools directly integrated into social APIs to find potential sharing partners and influencers.
  • A series of influencer outreach tools to fuel brand awareness with every publish.
  • Easy-to-use social embeds to create multi-dimensional user-generated content layers to articles.

We believe that subscribing to the mindset of "organic social is dead" is a cop-out, because quality content optimized for social growth will succeed organically. Our community platform is built for deep engagement with content that is optimized for mobile viewing and social feeds by default — not as an afterthought.

Data

Our tech is built for repeatable success on social. At RebelMouse, we're obsessed with contagious media and repeat viral reach. One-off viral moments happen every day, but we power repeat viral events that are backed by data.

We're perfecting the next-generation audience data layer on every platform. It's a strategy so sticky that you'll see your content not only live on every platform, but also travel across platforms seamlessly.

Facebook

Our proprietary technology lets writers search for Facebook Pages that align with the content they are creating. With those search results, you are then able to engage with likeminded pages through a variety of social signals right from the platform. And we give you the data on who is sharing your content while keeping a detailed timeline of every share. It's your target audience delivered right to the palm of your hand.

Twitter

We offer the same game-changing search API for Twitter that we do for Facebook. Writers can also deconstruct articles into microposts right from our platform. You can build a listicle and tweet each item right from the RebelMouse Entry Editor in no time flat.

Instagram

With Instagram, we include all of the same functionality that we do for Facebook and Twitter to light up your community. But you can also embed Instagram posts right into your regular content to create influencer awareness and friendly user-generated content with little effort.

Whatever the social accounts, influencers, or specific platforms that will be most in sync with your content, our platform has the data tools you need to find them. With every publish, your content teams will be exposed to the social accounts they need for organic success.

The paradigm has changed, and quickly. The opportunity window to reach huge social audiences is now. Failure to move fast is causing the decline and collapse of companies.

Join RebelMouse and start growing on social — and everywhere else — within days, not months. Feel what it's like to publish new media on the best CMS in 2017.

NEW: Page Views per Particle Enabled for Google AMP

Increase mobile page views for every particle using Google AMP

RebelMouse has deployed an exciting update: We've enabled particle tracking in Google Analytics for articles using Google's Accelerated Mobile Pages (AMP) format, which means every particle now triggers a page view event upon scroll. Before, just one page view event would be logged when the mobile page initially loaded.

Not Familiar With What This Means? Read On

The days of static, flat media are over. Sites with low performance scores, obtrusive ad experiences, and poor content structure simply won't make it. Knowing these truths, the way we think of an article can no longer be static either.

An article today now takes several forms: short-form, long-form, listicle, slideshow, etc. Because of this, we've created a simple framework called Particle Assembler that accounts for all possibilities when building out content.

We playfully call each piece of your content a "particle," which is quite literally a "part" of an "article." These particles have become the core way to author content on RebelMouse, and are standalone elements that use their own imagery, title, and copy. For example, let's say you create a post that's titled, "The Best Place for Tacos in Austin." Each taco destination in this article will have a lead image, the name of the restaurant, its location, and a description of the restaurant with images of their food. Each of these restaurant highlights contain enough information to stand by themselves as individual posts.

Building particles in RebelMouse's Entry Editor.

And they do stand alone successfully when you're on RebelMouse — each particle can be shared separately on social and each will register as a unique page view thanks to our latest update. This is a critical part of our modern pageview methodology that ensures our publishers deliver an elegant user experience to readers while still capitalizing on a meaningful monetization strategy. For instance, not only is every particle now a page view on Google AMP, but it's also a new revenue opportunity. This is thanks to the various placement opportunities for ads we offer within our Particle Assembler.

ICYMI, Google AMP is the search engine's lightning-fast mobile experience. With this update, sites powered by RebelMouse will not only deliver the best AMP experience to their users, but they'll also earn the page views their content deserves, too.

See the Massive Difference

In just a short period after implementing this change, one client experienced a massive spike in AMP pages per user, where it jumped from 1.6 to 8.2:

Here's what their AMP pages per user looked like just prior to the update:

If you're interested in experiencing this type of growth and getting more page views for your mobile content, request a proposal today and let's start working together. If you're already on RebelMouse, email support@rebelmouse.com or talk to your account manager to learn more about particle views for Google AMP.

Primary Tags: Structure Your Site for Success

Dynamic taxonomy improves usability and propels SEO strategy

It's not a surprise that quality content can easily be spoiled by a poor site experience. This is why we're extremely proud of the lightning-fast sites we power. But speed is only the beginning of the user experience.

The temperature on platform dependency has cooled in recent years, revitalizing the value of site visits and search strategy. This is good news for both users and publishers who need site stability to survive. Because of this shift, RebelMouse focuses on three primary key performance indicators (KPIs) to measure site usability and health:

  • Sessions per User: The average number of site sessions that each user has in a given time period.
  • Pages per User: The average number of page views that each user has in a given time period.
  • Time per User: The average amount of time spent on site by each user.

In order for these metrics to shine, a site's architecture must be organized in a way that increases every user's time on site. The logic is simple: If a site is easier to navigate, the user will likely stick around longer. This is the gateway to user loyalty.

One important way we support these KPIs is through our intuitive tagging structure for content. Let's take a look at our primary tag functionality and how it can set up any site for success.

What Is a Primary Tag?

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

The Primary Tag and Tags sections in RebelMouse's Entry Editor.

The Benefits of Primary Tags

Dynamic Taxonomy: One of the primary benefits of using a primary tag is that it exposes the depth of content available to your users. Many publishers do this through the use of sections, which often turns out to be redundant and, in turn, ignored:

Sections can often be annoying to navigate and repetitive.

Using a variety of relevant tags for every article, rather than just repeating the same handful of sections, opens up more opportunities for targeted descriptors. For example, instead of using "Recipes" as a section over and over again, a primary tag can be used to create specific content flows for topics like "Vegetarian," "Soups," or "Cocktails."

Richer SEO: Since a primary tag exposes more information about your article, it also supplies more relevant data to Google's algorithm. Surfacing content in usable ways supports Google's mission to serve content based on audience behavior and intent instead of outdated and frowned-upon SEO methods like keyword stuffing. This approach is called white hat SEO, or ethical SEO.

By targeting specific interests, your dynamic tag structure will allow Google to more accurately understand your article's content and rank it accordingly. On RebelMouse, this creates a trickle-down effect, because users can click a tag and quickly get directed to more relevant articles, which boosts your SEO efforts further.

Here's how the site experience looks on RebelMouse-powered EcoWatch when viewing their primary tag "Plastics."

RebelMouse-powered EcoWatch takes advantage of a primary tag construct.

Improves Crucial KPIs: As mentioned before, RebelMouse traffic experts are constantly focused on improving the three KPIs that matter most to site usability and building audience loyalty. These metrics answer the following questions:

  • Frequency: How often are users coming to the site?
  • Depth: How many articles does each user consume?
  • Duration: How long is each user staying on the site?

Looking again at EcoWatch's use of primary tags, it's important to note that a primary tag is exposed on every one of their articles. They're also used in a left-hand navigation module that features the latest stories and trending topics:

Start Leveraging Primary Tags on RebelMouse

If you aren't on RebelMouse yet, request a proposal today and let's start working together to make sure your site is optimized for user growth. If you're already publishing on RebelMouse, and want to learn more about tagging best practices, contact your account manager or email support@rebelmouse.com.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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