Why RebelMouse? The Best Centralized, Social CMS

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.


The Publishing Arc

2004: The Blogger.com Movement

In 2004, the world was introduced to the digital diary, aka blogging. Blogger.com launched and fueled this movement, gaining incredible traction in the marketing community. "Blog" was even declared word of the year.

When Google acquired Blogger, the importance of blogging and its position in mainstream media was solidified. It became a new outlet used to reach audiences in the ever-changing world of digital, and, soon after, a base for keywords and search engine ranking tactics.

2005: HuffPost Launches

In 2005, HuffPost launched, redefining the nature of online commentary as we knew it. Backed by some big names, HuffPost quickly began changing the way we publish and consume content online. RebelMouse CEO and founder Paul Berry was CTO of HuffPost when it launched, greatly impacting the new media world we currently live in today.

2008: WordPress Grows, a Ton

2008 was about the time when WordPress began to gain massive scale. Page views and global unique visitors grew like crazy, and millions of new blogs were being created each year. The company continued their quest for dominance with plans to continue releasing new, user-friendly updates.

During this period, 90% of traffic to websites still came from Google.

2009: The Rise of Facebook

2009 proved to be the year that social media went mainstream — the year everyone in the family jumped on board, and not just to post a status update about what they ate. Twitter + Facebook now featured breaking news and political events ... all in real time.

Businesses started to embrace the social platforms as a way to communicate directly with customers. And while new users spiked for a slew of new platforms during this time (Twitter, Reddit, YouTube), Facebook was quietly staking its claim as the dominate figure.

Facebook grew by over 200 million users in 2009. With various updates that focused on content creation, a real-time feed, and the Open Stream API, Facebook saw astronomical growth.

2011: The Shift to Social

2011 — the year web traffic began to shy away from Google and cling to Facebook instead. The social giant gradually won referral traffic market share thanks to a lack of analytics from Google, and Facebook's own ambitious effort to get content on its site.

Facebook begins taking referral traffic from Google.Business Insider

If you didn't start rethinking your content strategy to center it around social by this time, you were already behind. This is where WordPress got it wrong, taking advantage of the social movement instead of adapting with it.

That same year The Dodo launched on RebelMouse, receiving one million views within its first month.

2015: Facebook Knows What's Up

Capitalizing on the shift in traffic, Facebook began releasing more updates that pushed publishers to host content on its platform. In 2015, Facebook launched Instant Articles, which natively hosts publishers' content in Facebook's News Feed with uber-fast load times.

This, coupled with direct video upload shares surpassing YouTube, all but proved that if you're not working with Facebook, then you're on your own. The big video push proved to do wonders for engagement, so publishers adapted quickly.

2016: Native Content Is King

2016 was when we started to see native content get all sorts of engagement — the kind you'd be silly to not chase after. Websites that lacked the social integrations necessary to foster this type of engagement and native content slowly began falling off the map.

That same year, The Dodo was acquired at the best valuation of the year.

2017: Axios.com Launches on RebelMouse

After launching with RebelMouse at the beginning of 2017, Axios has yet to slow down. Axios delivers news in snackable microposts that are "driven by a style of reaching the modern (business)man in a hurry." Essentially, it mimics the social feeds with record-breaking page views and a bounce rate under 15% thanks to RebelMouse's Social UX design.

This is where we start to see the power of RebelMouse — a centralized, social platform at scale poised to be the dominant social solution by 2020.

The Solution

RebelMouse was born in 2012 as a social aggregator. Back then, our founder knew platforms would soon reign over the digital kingdom. Now, in 2017, we've evolved and created the best CMS wired for social growth. It is our mission to build a platform for content creators to build thriving businesses in the age of social. We publish to the speed of the social giants with everything under one roof:

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate any Third-Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

Social Content Creation

We've made social a priority before and during publish, blurring the lines between content and social once and for all. Thinking of social and content as two different entities that have to be separately controlled and managed is not what new media means in 2017.

The features woven into our social CRM are built for audience growth, including:

  • Powerful social scheduling tools for immediate amplified reach.
  • Content creation tools directly integrated into social APIs to find potential sharing partners and influencers.
  • A series of influencer outreach tools to fuel brand awareness with every publish.
  • Easy-to-use social embeds to create multi-dimensional user-generated content layers to articles.

We believe that subscribing to the mindset of "organic social is dead" is a cop-out, because quality content optimized for social growth will succeed organically. Our community platform is built for deep engagement with content that is optimized for mobile viewing and social feeds by default — not as an afterthought.

Data

Our tech is built for repeatable success on social. At RebelMouse, we're obsessed with contagious media and repeat viral reach. One-off viral moments happen every day, but we power repeat viral events that are backed by data.

We're perfecting the next-generation audience data layer on every platform. It's a strategy so sticky that you'll see your content not only live on every platform, but also travel across platforms seamlessly.

Facebook

Our proprietary technology lets writers search for Facebook Pages that align with the content they are creating. With those search results, you are then able to engage with likeminded pages through a variety of social signals right from the platform. And we give you the data on who is sharing your content while keeping a detailed timeline of every share. It's your target audience delivered right to the palm of your hand.

Twitter

We offer the same game-changing search API for Twitter that we do for Facebook. Writers can also deconstruct articles into microposts right from our platform. You can build a listicle and tweet each item right from the RebelMouse Entry Editor in no time flat.

Instagram

With Instagram, we include all of the same functionality that we do for Facebook and Twitter to light up your community. But you can also embed Instagram posts right into your regular content to create influencer awareness and friendly user-generated content with little effort.

Whatever the social accounts, influencers, or specific platforms that will be most in sync with your content, our platform has the data tools you need to find them. With every publish, your content teams will be exposed to the social accounts they need for organic success.

The paradigm has changed, and quickly. The opportunity window to reach huge social audiences is now. Failure to move fast is causing the decline and collapse of companies.

Join RebelMouse and start growing on social — and everywhere else — within days, not months. Feel what it's like to publish new media on the best CMS in 2017.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Building Relationships to Build a Better Future

It's far too easy to get lost in a medley of metrics when you work in digital media. We're guilty of it here too. We harp on client success stories, software updates, audience reach, revenue, and each and every Facebook algorithm update that comes our way all the time.

But there's one thing that really makes us tick here at RebelMouse: The relationships we build with our clients. We pride ourselves on working with brilliant minds as we collectively build a better future through media. We are very open + vocal about our ethics and beliefs here. We fire clients whose morals contradict ours, and hire those whose we support. It's part of what makes it easy to get up and work toward a better future each morning.

This post is dedicated to our beautiful clients, and the love we have for each other. To hear a client sing praise about their appreciation for a Rebel team member gives us just as many goosebumps as seeing an entirely green Google Analytics home page. So here are a few stories that gave us all the feels this week at RebelMouse:

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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.

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PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.

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NEW: Organize Your Content For Max Success

We're obsessed with optimizing your content for maximum performance both on site and on social. We've added two new features to the RebelMouse platform to help supercharge your audience.

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Technology continues to accelerate the way we consume + interact with media. And while media companies are looking for a way to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing these ever-changing trends.

What works within the social sphere changes constantly, not to mention fast. We've seen it with the recent big push to video, mobile's domination, paid subscription models, etc. But trends are fickle, and with the constant algorithm updates, platforms steal most of the spotlight — taking focus away from vital audience building and monetization on sites.

RebelMouse was built in the age of social, so we are well equipped to handle these disruptions. Our clients are seeing crazy results amidst the changing social landscape because we've mastered the right mix of strategy + tech to propel them into the future.

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Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:
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Increase Website Traffic and Performance with RebelMouse

We are the #1 WordPress VIP alternative. RebelMouse was built in the age of social, to keep up with the speed of the tech giants. Unlike WordPress and other custom CMS solutions, RebelMouse is a centralized, social platform that propels clients into the future. Our clients are seeing amazing success when they switch from WordPress to RebelMouse. The stats speak for themselves.

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