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Why RebelMouse Is the Best CMS for Social

Gone are the days of post + pray your content gets seen. There's a lot more that goes into creating loyal, sticky audiences. Facebook, Google, and other platform giants are evolving into centralized platforms with massive updates that roll out all the time. So if your corporate blog is stuck on an old paradigm, you're getting lost in the crowd.

RebelMouse is a centralized CMS built in the age of social. As the media landscape continues to change fast, we're able to keep up with the speed of these massive tech giants because we're a creative agency that's evolving with them — doing to WordPress what Airbnb did to Craigslist, one media company at a time.

Social is at the forefront of everything — your audiences live in the feed. RebelMouse gives you the tool set to not only distribute your content across platforms, but also ensure that users can easily move across platforms too.


What Makes Us so Good

The feed has dominated social media for years now, but the website has never caught up. That is until RebelMouse created a format that makes your site as viral + binge-worthy as the social feed. It's called Social UX for Media, and it's an absolute game changer. Whether you run a new media site, or a corporate blog, it just works. Here's how:

The Infinite Scroller

The core of Social UX is the concept that a feed should be its foundation. Much like a user would scroll through their News Feed on Facebook, they should be able to feel immediately comfortable in consuming content on your site in the same way. Rebels Axios and EcoWatch are already benefiting from this new layout with profound impacts on site stats like bounce rate, pages per session, social shares, and time spent on site.

To display editorial content in a feed, we use a number of techniques to make it a seamless experience for your readers:

Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

Expand/Collapse stories to bring the jump into the feed. Readers can consume an entire story without ever leaving the page.

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic-Specific Sub Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

How We Share to Social

But we don't stop there. Chances are the CMS you're using was created before social. If this is true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be.

We're obsessed with creating content + distribution tools that propel your website into the future, set you up for success, and create loyal audiences that are addicted to your site.

Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.

We're announcing a significant and very exciting upgrade: the RebelMouse Particle Accelerator

It's Working — Big Time

Every site that we migrate sees the same lift. Every. Single. One. So when we say we can double your traffic in a week, we mean it. And we're proving it with these success stories:

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
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  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
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