Why RebelMouse Is the Best CMS for Social

Gone are the days of post + pray your content gets seen. There's a lot more that goes into creating loyal, sticky audiences. Facebook, Google, and other platform giants are evolving into centralized platforms with massive updates that roll out all the time. So if your corporate blog is stuck on an old paradigm, you're getting lost in the crowd.

RebelMouse is a centralized CMS built in the age of social. As the media landscape continues to change fast, we're able to keep up with the speed of these massive tech giants because we're a creative agency that's evolving with them — doing to WordPress what Airbnb did to Craigslist, one media company at a time.

Social is at the forefront of everything — your audiences live in the feed. RebelMouse gives you the tool set to not only distribute your content across platforms, but also ensure that users can easily move across platforms too.


What Makes Us so Good

The feed has dominated social media for years now, but the website has never caught up. That is until RebelMouse created a format that makes your site as viral + binge-worthy as the social feed. It's called Social UX for Media, and it's an absolute game changer. Whether you run a new media site, or a corporate blog, it just works. Here's how:

The Infinite Scroller

The core of Social UX is the concept that a feed should be its foundation. Much like a user would scroll through their News Feed on Facebook, they should be able to feel immediately comfortable in consuming content on your site in the same way. Rebels Axios and EcoWatch are already benefiting from this new layout with profound impacts on site stats like bounce rate, pages per session, social shares, and time spent on site.

To display editorial content in a feed, we use a number of techniques to make it a seamless experience for your readers:

Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

Expand/Collapse stories to bring the jump into the feed. Readers can consume an entire story without ever leaving the page.

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic-Specific Sub Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

How We Share to Social

But we don't stop there. Chances are the CMS you're using was created before social. If this is true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be.

We're obsessed with creating content + distribution tools that propel your website into the future, set you up for success, and create loyal audiences that are addicted to your site.

Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.

We're announcing a significant and very exciting upgrade: the RebelMouse Particle Accelerator

It's Working — Big Time

Every site that we migrate sees the same lift. Every. Single. One. So when we say we can double your traffic in a week, we mean it. And we're proving it with these success stories:

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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