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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.


Updates as simple as closing a security loophole can sometimes take weeks to implement correctly, and can often prevent content creators from doing their job during the interim, thus disrupting the entire content lifecycle and costing companies money and, more importantly, users. While a platform update may seem like a temporary affair, any downtime can deliver a brutal blow. According to data from Google, 61% of users will not return to a site on mobile if they had trouble accessing it, and 40% said they would explore a competitor's site instead.

Updates That Happen Behind the Scenes

With mere seconds to make a first impression and retain readers, it's important that new functions, security updates, and even small platform tweaks are deployed seamlessly with no disruption to content creators or users.

Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens. We anticipate the algorithm updates, trends, and shifts impacting the content lifecycle much earlier than other CMS options. We have a procedure in place to perform every platform upgrade with zero disturbance to our clients. In fact, many of the updates we deploy happen before many of our publishers even know they needed it.

Here are some exciting changes we've made just in the first few weeks of 2020.

Go AMP First for a Next-Generation UX + Enhanced SEO

Google's AMP format first launched to provide users a lightning-fast mobile experience with page load times clocking in at under a second. Now, Google has released that same elegant AMP experience on desktop. Combining desktop AMP with a mobile user experience is a new way to publish called AMP First.

Transforming your site to AMP First means every page on your website is migrated to the AMP format exclusively. Every visitor to one of our sites, regardless of device, is given an incredibly fast experience with rich and dynamic media that was once only possible using load-heavy JavaScript.

In early 2020, we began to roll out some of our clients as AMP First to not only further improve performance, but to give them a distinct advantage in search. While AMP isn't an official ranking factor in Google's algorithm, lightning-fast, high-performing site experiences are heavily considered by the search engine, and publishing purely with AMP skyrockets page speed to increase SEO quickly.

RebelMouse makes it easy for product managers to quickly design AMP First websites in addition to AMP mobile and desktop pages that outperform industry standards with an average of five pages per user. It's as simple as one click to enable AMP by default or implement it across articles individually.

One-click AMP integrations in RebelMouse's Entry Editor.

Read more about our AMP integrations here.

Ahead of the Industry Curve With Beautiful AMP Stories

Since the need for speed is a top priority for every publisher, the rise of mobile stories, or tappable microcontent experiences first made popular by Snapchat, have now gained even more steam with similar versions rolled out by Instagram and Facebook. Google AMP is also leveraging the visually media-rich format with its own version called AMP stories.

In January 2020, we launched an intuitive AMP stories publisher that's available right in our Entry Editor.

Click here to view an AMP story on mobile.

This new integration means RebelMouse users will now be able to publish to AMP stories using their normal editorial workflow, further extending the content lifecycle and creating new opportunities for fresh audiences.

Read more about how easy it is to create AMP stories here.

Navigating a Cookie-less Web

2020 is the year when consumer privacy and user-first strategies are essential to surviving as a publisher. Quality content has to be delivered in a quality fashion or it becomes useless.

With third-party cookies crumbling, and more regulations around how cookies are deployed, some publishers are fearful of their sustainability and overall site experience. The new regulations mean that if cookies are not set up properly on your site, they could get blocked entirely. This means huge implications for brands and publishers as they consider their site experiences moving forward.

Brands need to navigate how to maintain consistent and accurate audience measurement across channels. Our team of developers have understood the future of cookies for quite awhile, and have already implemented the updates now required, like SameSite cookie attribution, for all of our sites.

We also have first-party data strategies defined, tested, and ready to help guide our clients to make the most out of a cookie-less web. Read more about this here.

Purely Publish With No Update Upsets

RebelMouse has had a busy start to 2020. We've launched each of these new major functionalities ahead of the industry pace, and they were all deployed with no disturbance to our clients or their valuable audiences. Our agility and infrastructure allows our publishers to focus purely on creating content, and gives them the opportunity to leapfrog their competition without having to think about it. We're always working to keep our sites secure, updated, and, most importantly, modern so that sites within our network can succeed high above the noise.

Publish without disruption and get access to updates and upgrades long before you even know you need them. Request a proposal today and let's start working together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Conquer Your Crawl: Feed the Googlebot With Structured Data

Set up success on search with a detailed web schema

Since search took over Facebook as the top referral of web traffic a few years ago, the growth of Google hasn't let up. It's estimated organic and paid search accounts for 68% of all trackable website traffic, and, perhaps even more noteworthy, 53% of that traffic is fueled by organic search.

The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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Facebook Offering Small Business Grants Program During COVID-19 Crisis

Program to provide $100 million in cash grants and ad credits for small businesses

Publishers big and small all over the globe are grappling with the financial constraints caused by the COVID-19 pandemic. Trying to find the right brand messaging in this unprecedented time is a balance that none of us have ever faced before.

We've developed a live-blog experience that's designed to maximize your potential on search. Keep your audiences up to date by the second as they turn to you for the latest news, updates, and guidance.

In an effort to help ease the strain on publishers, Facebook has announced a Small Business Grants program for publishers. The social network is offering $100 million in cash grants and ad credits during the crisis. The offer is available for up to 30,000 eligible small businesses across 30 countries.

More information on how to apply for the program is forthcoming. Click here to learn more and sign up for updates. Check out Facebook's COVID-19 Business Resource Hub here.

Live-Blog Feature: Publish Real-Time Updates + Maximize Search Performance

Make sure your audience never misses an update

Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

At RebelMouse, we're constantly iterating on our platform to help you make your content as relevant as possible. In the current news environment, staying on top of breaking stories using live blogs is incredibly important.

We've implemented our own version of the live-blog experience that's designed to maximize your potential on search. We power this new functionality using WebSockets, which allows for near-instant updates.

The advantage of creating a live blog using RebelMouse is that we index each live-blog update for search so that you receive SEO credit for every single update. This means if one of your live-blog updates hits on a key search phrase, it can drive a lot of traffic from search. This is superior to the traditional way of doing live updates where it was simply embedded JavaScript loading posts.

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The RebelMouse Creative Agency

  • Built for Times of Uncertainty
    • RebelMouse has had a distributed, remote workforce for years:
      • Our team collaborates easily across time zones.
      • Leaders in the company excelled within an ethos of remote work.
      • Our growth-centric team has worked closely together for years.
      • RebelMouse is made up of 60 people in 28 countries, exempt from any risk of a centralized shutdown.
      • Iterative culture that allows us to adapt rapidly to change
      • Diversified portfolio - we have clients across every vertical and every business type. Our solution works for brands and media companies of varying sizes and any content vertical
    • We're the best in breaking news and crisis communications:
      • Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years.
      • United Airlines uses RebelMouse's agency and tech services to power their content hub and communicate with customers.
      • We're the agency behind La Verità, a subscription-based news site in Milan, Italy that has been at the center of the COVID-19 crisis.
    • We build products designed for a mobile, office-less world:
      • Editors, writers, reporters, and creators can keep up with breaking news and vital edits, and can create content all on their mobile device.
      • In times of crisis, being fast to respond is critical. Solutions that require a desktop environment to create and edit content are no longer appropriate.
    • We don't require any new capital:
      • Our business can elegantly move up and down like an accordion to fit in the current publishing climate.
      • RebelMouse has not required capital for over three years, and is in a strong cash position to survive hard economic times.
    • "No business travel" has been our company policy for many years:
      • It's our policy to avoid business travel if possible. We haven't required a single in-person meeting to close a new deal or launch a new property in years.
      • We know how to work with clients through technology to understand each other and deliver what's needed for success.
      • Our unique work culture makes us very resilient in times where business travel is shut down.
  • Lower-Cost Products With Bigger Returns
    • We build best-in-class digital experiences:
      • The RebelMouse CMS will outperform any platform on page speed, stability, and breadth of features.
      • We power massively popular websites and scale without breaking a sweat.
      • Our CEO is a technical, product-focused person who built HuffPost. The team she's built at RebelMouse since 2012 is passionate about products that outperform.
  • Digital Growth Specialists
    • RebelMouse + Media companies:
      • We grow RPMs.
      • We improve ad visibility.
      • We create new opportunities for digital revenue.
        • Paywalls
        • E-commerce
        • Native advertising
        • Programmatic advertising
    • RebelMouse + Brands:
      • Our digital agency helps brands reach potential customers at scale by winning in search and social.
      • We put in better conversion units and the data systems to track iterations on the metrics that matter.
      • RebelMouse technology builds smarter, faster pages that convert better for paid campaigns.

Learn more about the team at RebelMouse.

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