These are a nice set of New Year's Eve beers. What are you drinking? twitter.com/robertberkoff/…
Called an audible and found @TappersArcade. Finish him. #visitindy
On the long side, but a great read by @Notteham on craft beer's growing pains. marketwatch.com/story/craft-be…
Blending solera barrels for this year's @perennialbeer Anniversaria. It's better than my… instagram.com/p/BLbc_YFFMKd/
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Mexican Logger won bronze at #GABF !🍻
Headed to #GABF? Don’t forget to download the apps (iOS & Android). Old post but the links to apps are current: greatamericanbeerfestival.com/news/download-…
In response to Jonathan Shikes
Video: the Rackhouse Pub gets to know Strange Brewing as trademark dispute continues
Trying a flight of house beers @StJosephBrewery. #visitindy
Using the Pacers Bikeshare to head to our next brewery: @chillywaterbrew
The BBC reports that craft beer is up 40% in Brazil this year. bbc.co.uk/news/amp/37607…
Monday evening happy hour read: Hoppier beers may protect your liver from disease completed to other alcohols. iflscience.com/health-and-med…
Mascot of the year goes to Karachi Brewing. #GABF instagram.com/p/BLPqfvOABUk/
Check out the @newhollandbrew #GABF setup!
Last night, we tweeted that we hate when breweries (or anyone for that matter) tweets a link to their Facebook page. Our @craftbeer followers agreed - overwhelmingly.
Here's why people hate it:
- Not everyone is on Facebook and might require a "Like" or a login. That's a big pain in the ass and I'm guessing that almost everyone will opt-out at that point.
- When people click on the link via mobile, the Facebook site is not optimized for mobile.
- It looks lazy and automated. People want communication that is relavant to that particular social platform.
- If a person is follows you on different platforms, they experience the "echo effect" and see the same message over and over.
- On top of all this, you as the brewery are missing out on the opportunity to drive people to YOUR website or YOUR blog. Why give the traffic to Facebook? Why miss out on the opportunity to measure that traffic?
The point here is that it just takes a couple extra minutes to customize your content for each platform. You don't need to reinvent the wheel every time, but consider your how your audience is different in each platform and cater to them appropriately.
Take notice of this, Craft Brewers. Your social network pays attention to this kind of stuff.
Haunted or not, @StJosephBrewery is beer church.
As opinionated as @Bourdain is about everything else, he doesn’t seem to give a crap about the beer he’s drinking. foodandwine.com/fwx/drink/anth…
Wow. @draftmag reports that @StoneBrewingCo laid off >50 of their longest-tenured employees. draftmag.com/stone-brewing-…
So @GABF just rescinded the mid size being company of the year from a brewery and gave it to another. #GABF brewersassociation.org/press-releases…
#Repost @sarahmacccd with repostapp ・・・ T-minus 45 minutes until Great American Beer Festival… instagram.com/p/BLPRyW8gAkh/
This @AnheuserBusch and Keurig Partnership makes sense, since their beer is basically just watery swill. twitter.com/bevnet/status/…
We've heard it's haunted. @StJosephBrewery happening now.
Brewers - does your packaging have a neck label? @CambNetwork says you might be wasting your money: cambridgenetwork.co.uk/news/the-histo…
Did you know that fresh hop beer dates to the late 16th century? edsbeer.blogspot.com/2016/10/green-… (read via @Brookston)
7 or 8 different hops with @liquidmechanics @craftbeer sit and sip session https://t.co/kC2UpJOxC9
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Pretty wild that there's only one half of one row with New England representation at #GABF. instagram.com/p/BLPQ-vAg9RS/
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