Sipping on an @oskarblues Pinner. What ate you drinking tonight? instagram.com/p/BBl2VNUtUkT/
Awesome @ratiobeerworks sighting on conanobrien's set! instagram.com/p/BBlhFCWtUvK/
I spent some time going through all of the TABC label approvals of the last decade to see the growth of beer in TX. craftbeeraustin.com/texas-beer-gro…
Our takeaway from @AnheuserBusch's #SB50 ad: Bud is great for pouring on people (instead of drinking). bit.ly/1KxvNTh
New beer industry jobs posted daily on the BA forum (members only) - ow.ly/XXeqc
Beans are out of the bag! Teaming up @RevBrewChicago @DarkMatter2521. Get the scoop behind the beer: bit.ly/1R6paca #craftbeer
In response to Jonathan Shikes
Video: the Rackhouse Pub gets to know Strange Brewing as trademark dispute continues
Happy Mardi Gras! Time to summon #WickedJuju... Release: 2/26. lefthandbrewing.com/beers/wicked-j…
How are you celebrating Mardi Gras today? #craftbeer #cannedbeer #beer #repost @oskarblues… instagram.com/p/BBkpDDvNUgQ/
Enjoyed @blackacrebrewer Chai Guy Milk Stout over the weekend. One to look for if you're… instagram.com/p/BBkg-24tUvn/
Do not attempt! We are professionals.
Who malts your barley? Send or schedule a free Beerentine to your special someone bit.ly/BellsBeerentine #ImSmitten
Staying in with friends tonight.
Last night, we tweeted that we hate when breweries (or anyone for that matter) tweets a link to their Facebook page. Our @craftbeer followers agreed - overwhelmingly.
Here's why people hate it:
- Not everyone is on Facebook and might require a "Like" or a login. That's a big pain in the ass and I'm guessing that almost everyone will opt-out at that point.
- When people click on the link via mobile, the Facebook site is not optimized for mobile.
- It looks lazy and automated. People want communication that is relavant to that particular social platform.
- If a person is follows you on different platforms, they experience the "echo effect" and see the same message over and over.
- On top of all this, you as the brewery are missing out on the opportunity to drive people to YOUR website or YOUR blog. Why give the traffic to Facebook? Why miss out on the opportunity to measure that traffic?
The point here is that it just takes a couple extra minutes to customize your content for each platform. You don't need to reinvent the wheel every time, but consider your how your audience is different in each platform and cater to them appropriately.
Take notice of this, Craft Brewers. Your social network pays attention to this kind of stuff.
Can we come over? RT @ThenotfakeBG: .@VictoryBeer + #TopBrewsTues = winning. 2012 vintage. Oak for days. @BrewStuds
Latest version of @StoneBrewingCo's Old Guardian Barley Wine comes out this week bev.bz/1oox3hJ
The plane! The plane! Live now on #9News. #UnitedInOrange #SB50
Have you tried @SaranacBrewery S'more Porter? It's awesome! Not too sweet, but tastes exactly like you would hope!
Our annual homage to Plant City, Florida's Strawberry Festival is now available in the CCB Tasting Room. $9/bottle.
Class is in at the Brooklyn Brewery at @CIACulinary brewhouse. This month, we focus on malts bit.ly/1osF5WT
The ONE Hotel Every Craft Beer Lover Needs To Know About forbes.com/sites/breannaw… #TravelTuesday
A meeting of the minds last night at @mysticbrewery - what s better way to wait out the snow… instagram.com/p/BBkk76UDBOn/
At late lunch. Which beer should we drink? @ Blue Island Oyster Bar instagram.com/p/BBijz6ztUvl/
“It’s another great day at Alpine….” Today on @goodbeerhunting, the story of @AlpineBeerCo: goodbeerhunting.com/blog/2016/2/2/…
It's #friendsday? Good day to toast #BeerCamp Across America and the 30 breweries with us! bit.ly/Qq6BTI
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