Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Particle Assemblers in Facebook Instant Articles: Setting up Ads with Our Ad Manager

We explain in detail how to manage your Particle Assembler ads in this article about our Ad Manager. However, there's an important distinction to be made for Facebook Instant Articles.


In Particle Assembler posts, you can choose the frequency of ad breaks for your ads, and whether you want to make that decision per post or globally (this is all explained here).

But when it comes to Instant Articles, we don't support ad breaks that've been globally set up for the Particle Assembler (meaning ad breaks that have been set up from within the Layout & Design tool).

So bear in mind that you'll have to consciously make the decision to set your ad breaks every time you want to publish a particular Particle Assembler post to Instant Articles.

In short: If you want ads to be displayed for Instant Articles, you need to set the ad breaks in the Entry Editor per post — not globally.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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