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3 Things Successful Ad Buyers Do
(image)Years ago, advertising was a one-way relationship. Magazines, billboards, and TV commercials peddled their wares to consumers who couldn’t click through to buy. But today’s publishers, advertisers, and subscribers all have one thing in common: a hand in digital consumerism — whether it’s the ability to switch between devices to complete a single purchase or… Read More(image)
The Importance of Delegation
(image)By Prakash Gyamlani “I suppose leadership at one time meant muscles; but today it means getting along with people.” — Mahatma Gandhi To put it simply, delegation is assigning your responsibilities in such a way that they are accomplished and delivered on time, while also contributing to the growth of others. By delegating some tasks to others… Read More(image)
Manufacturing and the IoT — Now It’s All About Service
(image)Generally speaking, producing and selling consumer products has been (up until very recently) a strictly transactional process. Manufacturers design and develop a product, market it, distribute it, and sell it. Once the end customer takes that product home from the store, the transaction is over. But the Internet of Things (IoT) is in the process… Read More(image)
Core Features: Remember What First Made Salesforce Great
(image)Every year it gets more dramatic: Chatter, Wave, Lightning, Thunder. Dreamforce announcements are beginning to sound like verses from Norse mythology. I suppose all this is part of being an innovative company. And to be fair, many of these features are great tools. It’s hard to imagine, for example, Appirio doing business without Chatter. But… Read More(image)
How to Build Transformative Centers of Excellence
(image)In any company, groups of people come together to discuss large-scale concepts, granular ideas, and new tools. In some companies, these groups are called Centers of Excellence (CoE) — “excellence” being the operative word. A CoE’s mission is to create, develop, and promote proven practices, ideas, and tools that support their roles (e.g., a CoE… Read More(image)
From Student to Startup: How to Handle the Transition to the Workforce
(image)Last year, the American Psychological Association’s annual Stress in America survey revealed — perhaps unsurprisingly — that millennials are the most stressed generation. Of the people surveyed in the latest Allstate/National Journal Heartland Monitor Poll, 80 percent of older respondents believe it’s harder nowadays for younger people to get started. In the poll, “getting started”… Read More(image)
Crowdsourcing 101: How to Plan Your App Development Project
(image)Customers, vendors, and employees alike expect to engage with your organization via their mobile device. This demand for digital interaction has companies of all sizes feeling the pressure to create mobile apps that are modern, engaging, and user-friendly. But many companies don’t have the people or resources in place to develop apps in-house. Even those… Read More(image)
It’s Time to Provide Field Service Organizations with Better Technology
(image)Whether your business is in telecommunications, manufacturing, healthcare, or any other industry, your employees working out in the field are the face of your organization. But while it is one of the most important areas of a business, field service is often the most overlooked, and usually the least likely to be provided with upgraded… Read More(image)
10 Google Calendar Hacks You Need to Have
(image)Many Google users rely on Google Calendar for everyday scheduling, but haven’t unlocked its full potential. As is the case with most Google productivity tools, your experience is only limited by your settings and the right research. Familiarize yourself with these 10 Google Calendar tricks and insights — most of which require little effort —… Read More(image)
Why is Change Enablement in Your Google for Work Project Important?
(image)By Rachel Taylor When I started working as a Change Enablement consultant (called Organizational Change Management back then), it was often part of my job to convince the IT leadership that offering change resources was a good and necessary thing. I told the story about IT initiatives, new software offerings, and other changes that failed… Read More(image)
4 Ways to Provide a Better Customer Experience
(image)There’s no magic potion for delivering a better Customer Experience. There is, however, a formula. All magic aside, there are 4 ways to win over customers with a superior (and repeatable) experience — from increasing your customer data effectiveness to empowering your workforce. Find out what kind of Customer Experience your company is capable of… Read More(image)
The 4 Qualities to Look for in a Salesforce Admin
(image)Salesforce admins and Salesforce developers may have some radically different skills, but they have one core commonality: the best can make magic happen with Salesforce. There are some basic differences between Salesforce developers and admins: Developers communicate dev info to the Salesforce admin, build customizations, test, and deploy; admins provide user maintenance, create assignment rules,… Read More(image)
Crowdsourcing Humanity: HPE and the Living Progress Challenge
(image)Last month’s Discover 2015, Hewlett Packard Enterprise’s (HPE) showcase technology event, was a game-changer; the Living Progress Challenge was announced — a crowdsourcing challenge with the potential to better the lives of one million people by 2020. That’s an ambitious target. What kind of improvements are we talking about here, and who can enter? Economic… Read More(image)
5 After-Work Alternatives to the Traditional Happy Hour
(image)There are several benefits to the institution of happy hour: reduced prices for certain well drinks, beer, and wine; it’s cheaper than a group dinner; there’s no need for reservations. It’s an easily organized, straightforward way to get coworkers to bond, and not always on the company dime. But according to the National Epidemiological Survey… Read More(image)
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