The rise of the subscription model has continued to climb over the past few years, and it took an even larger upward turn after the start of 2020's COVID-19 crisis. For publishers, a smart paywall strategy will not only improve user experience, but build sustainable revenue for your business to thrive. Subscriptions can also be a golden ticket to strong user loyalty. It's estimated that 80–90% of the people who are paying for digital subscriptions now are at least somewhat likely to still be paying for access next year.

At RebelMouse, we have a subscription strategy that's driven massive growth for the sites on our platform. Now, we're happy to introduce the Paywall element in the Layout & Design Tool. This new element allows you to control how much content you offer to readers for free.

In Layout & Design Tool, you will find two sub-elements within the Paywall element:

• Free Part of Content: Place any elements you would like logged-out users to see for free here.
• Paid Part of Content: Place any elements you would like to exclusively offer to logged-in users here.

The number of elements you can include in each sub-element is limitless, and everything is customizable.

Here's how the setup for the Paywall element looks in Layout & Design Tool:

If you have any questions about the Paywall element, email support@rebelmouse.com or talk to your account manager today.