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Adjacent Technologies: What You Need and What You Can Leave

Adjacent Technologies: What You Need and What You Can Leave

Publishers want every tool possible to set up their site for success and growth in the areas that matter the most. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue. But balancing efficiency with fiscal responsibility can seem impossible with a seemingly endless list of new choices to support your content.

RebelMouse virtually eliminates many of these products and integrations because they're already woven seamlessly into our enterprise CMS. Our publishing platform is designed to cover every stop on any publisher's journey. Here's a list of adjacent technologies that you may not need after switching to RebelMouse.

Admiral

RebelMouse makes it easy to do basic GDPR-esque consent requests, so if that's all you use Admiral for, then you won't need them anymore. However, Admiral does do some cool things such as getting subscriber money in exchange for experiences without ads. In fact, we have a client who has done really well with Admiral.

If you have a very loyal audience who is returning often and going to your home page directly, Admiral can be a fantastic complement to RebelMouse. But if you aren't using many of Admiral's features, or you want to build in native paywalls and sign-up walls, RebelMouse offers a well-performing subscription model that you can utilize instead.

Campaign Monitor

RebelMouse currently has deep support for Mailchimp, which has become one of the most popular email marketing platforms. We generally recommend moving to Mailchimp if you aren't using them already because their platform offers a variety of elegant features and our native integration works seamlessly. It's also generally less expensive than Campaign Monitor. However, it's simple to add Campaign Monitor email capture forms to RebelMouse and keep Campaign Monitor in place if you're already doing sophisticated campaigns with their platform.

Chartbeat

Chartbeat is a great platform for real-time analytics and certain editorial insights. But if you need to reduce costs, Google has real-time analytics available via their native app for your phone or iPad. Google also offers News Consumer Insights and Realtime Content Insights, which makes Chartbeat a nice to have and not a need to have.

clean.io

RebelMouse integrates with any ad stack, and can also integrate with clean.io. Google Ad Manager and most ad stacks have lots of protection already built in, so you may want to reconsider whether or not this needs to remain a vital part of your core ad strategy.

OneSignal

We generally recommend Pushnami or SendPulse over OneSignal. It's simple to move to those platforms. Pushnami has options to monetize notifications and can support migrations without you losing subscribers. Integrating OneSignal into RebelMouse would be pretty simple for us, however, and it's currently on our short-term roadmap to do so.

 Parse.ly

Parse.ly is a beautiful analytics tool that gives you both real-time editorial insights and trends over time. Most editors love Parse.ly even more than Chartbeat, and we think it's a very cool tool, too. But if you're looking to reduce costs, the real-time data that Google offers via their apps, along with their News Consumer Insights and Realtime Content Insights products, gives you most of what you need so you can save.

In addition, RebelMouse provides in-depth Google Data Studio reports that can be customized to provide all of the vital analytics that Parse.ly offers to make editorial decisions, benchmarks, and more. It's important to note that if you don't have a Google Analytics 360 account, these reports won't update in real time. They do, however, update the following day, which is usually fine for most management decisions.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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How to Set up Google's Publisher Center

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.

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Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
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