Adjacent Technologies: What You Need and What You Can Leave
Publishers want every tool possible to set up their site for success and growth in the areas that matter the most. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue. But balancing efficiency with fiscal responsibility can seem impossible with a seemingly endless list of new choices to support your content.
RebelMouse virtually eliminates many of these products and integrations because they're already woven seamlessly into our enterprise CMS. Our publishing platform is designed to cover every stop on any publisher's journey. Here's a list of adjacent technologies that you may not need after switching to RebelMouse.
RebelMouse makes it easy to do basic GDPR-esque consent requests, so if that's all you use Admiral for, then you won't need them anymore. However, Admiral does do some cool things such as getting subscriber money in exchange for experiences without ads. In fact, we have a client who has done really well with Admiral.
If you have a very loyal audience who is returning often and going to your home page directly, Admiral can be a fantastic complement to RebelMouse. But if you aren't using many of Admiral's features, or you want to build in native paywalls and sign-up walls, RebelMouse offers a well-performing subscription model that you can utilize instead.
RebelMouse currently has deep support for Mailchimp, which has become one of the most popular email marketing platforms. We generally recommend moving to Mailchimp if you aren't using them already because their platform offers a variety of elegant features and our native integration works seamlessly. It's also generally less expensive than Campaign Monitor. However, it's simple to add Campaign Monitor email capture forms to RebelMouse and keep Campaign Monitor in place if you're already doing sophisticated campaigns with their platform.
Chartbeat is a great platform for real-time analytics and certain editorial insights. But if you need to reduce costs, Google has real-time analytics available via their native app for your phone or iPad. Google also offers News Consumer Insights and Realtime Content Insights, which makes Chartbeat a nice to have and not a need to have.
RebelMouse integrates with any ad stack, and can also integrate with clean.io. Google Ad Manager and most ad stacks have lots of protection already built in, so you may want to reconsider whether or not this needs to remain a vital part of your core ad strategy.
We generally recommend Pushnami or SendPulse over OneSignal. It's simple to move to those platforms. Pushnami has options to monetize notifications and can support migrations without you losing subscribers. Integrating OneSignal into RebelMouse would be pretty simple for us, however, and it's currently on our short-term roadmap to do so.
Parse.ly is a beautiful analytics tool that gives you both real-time editorial insights and trends over time. Most editors love Parse.ly even more than Chartbeat, and we think it's a very cool tool, too. But if you're looking to reduce costs, the real-time data that Google offers via their apps, along with their News Consumer Insights and Realtime Content Insights products, gives you most of what you need so you can save.
In addition, RebelMouse provides in-depth Google Data Studio reports that can be customized to provide all of the vital analytics that Parse.ly offers to make editorial decisions, benchmarks, and more. It's important to note that if you don't have a Google Analytics 360 account, these reports won't update in real time. They do, however, update the following day, which is usually fine for most management decisions.