Adjacent Technologies: What You Need and What You Can Leave

Publishers want every tool possible to set up their site for success and growth in the areas that matter the most. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue. But balancing efficiency with fiscal responsibility can seem impossible with a seemingly endless list of new choices to support your content.

RebelMouse virtually eliminates many of these products and integrations because they're already woven seamlessly into our enterprise CMS. Our publishing platform is designed to cover every stop on any publisher's journey. Here's a list of adjacent technologies that you may not need after switching to RebelMouse.

Admiral

RebelMouse makes it easy to do basic GDPR-esque consent requests, so if that's all you use Admiral for, then you won't need them anymore. However, Admiral does do some cool things such as getting subscriber money in exchange for experiences without ads. In fact, we have a client who has done really well with Admiral.

If you have a very loyal audience who is returning often and going to your home page directly, Admiral can be a fantastic complement to RebelMouse. But if you aren't using many of Admiral's features, or you want to build in native paywalls and sign-up walls, RebelMouse offers a well-performing subscription model that you can utilize instead.

Campaign Monitor

RebelMouse currently has deep support for Mailchimp, which has become one of the most popular email marketing platforms. We generally recommend moving to Mailchimp if you aren't using them already because their platform offers a variety of elegant features and our native integration works seamlessly. It's also generally less expensive than Campaign Monitor. However, it's simple to add Campaign Monitor email capture forms to RebelMouse and keep Campaign Monitor in place if you're already doing sophisticated campaigns with their platform.

Chartbeat

Chartbeat is a great platform for real-time analytics and certain editorial insights. But if you need to reduce costs, Google has real-time analytics available via their native app for your phone or iPad. Google also offers News Consumer Insights and Realtime Content Insights, which makes Chartbeat a nice to have and not a need to have.

clean.io

RebelMouse integrates with any ad stack, and can also integrate with clean.io. Google Ad Manager and most ad stacks have lots of protection already built in, so you may want to reconsider whether or not this needs to remain a vital part of your core ad strategy.

OneSignal

We generally recommend Pushnami or SendPulse over OneSignal. It's simple to move to those platforms. Pushnami has options to monetize notifications and can support migrations without you losing subscribers. Integrating OneSignal into RebelMouse would be pretty simple for us, however, and it's currently on our short-term roadmap to do so.

 Parse.ly

Parse.ly is a beautiful analytics tool that gives you both real-time editorial insights and trends over time. Most editors love Parse.ly even more than Chartbeat, and we think it's a very cool tool, too. But if you're looking to reduce costs, the real-time data that Google offers via their apps, along with their News Consumer Insights and Realtime Content Insights products, gives you most of what you need so you can save.

In addition, RebelMouse provides in-depth Google Data Studio reports that can be customized to provide all of the vital analytics that Parse.ly offers to make editorial decisions, benchmarks, and more. It's important to note that if you don't have a Google Analytics 360 account, these reports won't update in real time. They do, however, update the following day, which is usually fine for most management decisions.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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Explore Careers at RebelMouse

Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

If you feel like you've never quite fit into boxes or labels within the tech space, we want to hear from you. Built on a foundation of site performance, our cloud-based platform reaches 50+ million people a month with an always-modern approach to product and strategy.

Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

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