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Adjacent Technologies: What You Need and What You Can Leave

Publishers want every tool possible to set up their site for success and growth in the areas that matter the most. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue. But balancing efficiency with fiscal responsibility can seem impossible with a seemingly endless list of new choices to support your content.

RebelMouse virtually eliminates many of these products and integrations because they're already woven seamlessly into our enterprise CMS. Our publishing platform is designed to cover every stop on any publisher's journey. Here's a list of adjacent technologies that you may not need after switching to RebelMouse.

Admiral

RebelMouse makes it easy to do basic GDPR-esque consent requests, so if that's all you use Admiral for, then you won't need them anymore. However, Admiral does do some cool things such as getting subscriber money in exchange for experiences without ads. In fact, we have a client who has done really well with Admiral.

If you have a very loyal audience who is returning often and going to your home page directly, Admiral can be a fantastic complement to RebelMouse. But if you aren't using many of Admiral's features, or you want to build in native paywalls and sign-up walls, RebelMouse offers a well-performing subscription model that you can utilize instead.

Campaign Monitor

RebelMouse currently has deep support for Mailchimp, which has become one of the most popular email marketing platforms. We generally recommend moving to Mailchimp if you aren't using them already because their platform offers a variety of elegant features and our native integration works seamlessly. It's also generally less expensive than Campaign Monitor. However, it's simple to add Campaign Monitor email capture forms to RebelMouse and keep Campaign Monitor in place if you're already doing sophisticated campaigns with their platform.

Chartbeat

Chartbeat is a great platform for real-time analytics and certain editorial insights. But if you need to reduce costs, Google has real-time analytics available via their native app for your phone or iPad. Google also offers News Consumer Insights and Realtime Content Insights, which makes Chartbeat a nice to have and not a need to have.

clean.io

RebelMouse integrates with any ad stack, and can also integrate with clean.io. Google Ad Manager and most ad stacks have lots of protection already built in, so you may want to reconsider whether or not this needs to remain a vital part of your core ad strategy.

OneSignal

We generally recommend Pushnami or SendPulse over OneSignal. It's simple to move to those platforms. Pushnami has options to monetize notifications and can support migrations without you losing subscribers. Integrating OneSignal into RebelMouse would be pretty simple for us, however, and it's currently on our short-term roadmap to do so.

 Parse.ly

Parse.ly is a beautiful analytics tool that gives you both real-time editorial insights and trends over time. Most editors love Parse.ly even more than Chartbeat, and we think it's a very cool tool, too. But if you're looking to reduce costs, the real-time data that Google offers via their apps, along with their News Consumer Insights and Realtime Content Insights products, gives you most of what you need so you can save.

In addition, RebelMouse provides in-depth Google Data Studio reports that can be customized to provide all of the vital analytics that Parse.ly offers to make editorial decisions, benchmarks, and more. It's important to note that if you don't have a Google Analytics 360 account, these reports won't update in real time. They do, however, update the following day, which is usually fine for most management decisions.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Rebel Insights

Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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