How to Add a Call-to-Action (CTA)
Spark engagement with CTA options
Calls-to-Action (CTAs) enable your audience to participate directly with your content. Each interaction motivates shares and contributed posts, driving more traffic with each engagement. Using a simple creation interface, our Entry Editor makes it easy to add CTAs with a wide-range of functionalities.
In Entry Editor, you can find the CTA tab in the right-hand side navigation.
CTA Option: Petitions
The Petition CTA can be selected from the Choose CTA drop-down menu. Petitions encourage people to share a message or viewpoint with their existing social connections. Choose the petition option and add a Call-to-Action Message as well as a #hashtag. The hashtag will be automatically included whenever users share the petition to social:
We recommend that your message should be something that encourages users to share. One thing that can help is thinking about what you would put as your caption in a Facebook post. That caption often makes a great CTA for your post.
In Advanced Options, you can:
1) Specify whether users can directly share or must sign up before sharing. Encouraging signup allows you to collect user data or add them as a community member to your web property.
2) You have the option to track performance based on the number of people sharing a the hashtag or article views.
Once you save the petition, here's what it looks like in an example post:
CTA Option: Polls
Use the Poll CTA to gauge public opinion on a particular topic. Write the Poll Question and enter Options as responses. You can add as many options as needed. Click Save.
Once you save the poll, here's what it looks like in an example post:
Users can easily share polls with their social networks after they vote:
If you have any questions about Calls-to-Action in Entry Editor, email email@example.com or talk to your account manager today.