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Actionable Analytics With RebelMouse

RebelMouse is on a mission to make big data little again. Our robust Stats dashboard features a curated mix of first and third party data, designed to help you easily understand content performance and inform optimizations across distributed channels.


Gauge Content Performance: When you build and host your content on RebelMouse, you can also view the performance of that content in several ways. Beyond just tracking page views, you have access to a deeper layer of metrics, such as shares per social network, the percentage of traffic coming from outside your web property, and the number of community sign-ups resulting from your content. Assess the way people are finding your content, whether from search and social, or from other places on your web property, and use data to determine what content to feature on your owned channels. These metrics allow you to understand the types of content that will increase overall web property performance and help reach your goals.

Use Social Analytics to Dictate Decisions: Measure performance not only from original content created on the platform, but also from content performance on each native social channel. In tandem with original content metrics, social statistics provide a holistic view of your entire content marketing strategy, providing you with the data you need to create, distribute, and promote content.

View Popular Content: The RebelMouse platform consistently measures the performance of your content on site and across channels, comparing values to average performance across a set of time periods. When content is performing above average, RebelMouse will send a “velocity alert" to you and your team, providing an opportunity to add fuel to the fire to get the most out of your content.

Measure Performance Across Time: RebelMouse gives you the opportunity to view and compare data over custom time ranges, focusing in on specific campaign dates or milestones, or looking at broader trends over time. Data collected on you RebelMouse-powered site belongs to you, the Stats dashboard gives you control over how that data is viewed.

Identify Top Contributors and Influencers: Community and audience engagement is at the heart of the RebelMouse platform and its web properties. The Stats dashboard provides data around those creating and sharing content on your web property. Learn which authors and community members are creating the most viral content, or which Twitter accounts are driving the most traffic back to your site. The data is in your hands: reward your community as you'd like!

Maximize Your SEO Wins: The dashboard showcases winning search phrases generating traffic to your site, giving you valuable SEO data in a digestible snapshot. RebelMouse also makes it easy to further boost SEO based on your wins. For each post, view recommendations to improve SEO, which you can immediately apply using tools built into the entry editor: customize the URL slug, add links to other high-ranking pages, and update the metadata. The SEO report provides all the information you need to easily understand and increase your organic search.

Learn more about the SEO Report

Integrate Preferred Third-Party Analytics: While RebelMouse provides a deep, thorough dashboard to help gauge the performance of your site, the RebelMouse platform integrates easily with third-party analytics platforms to support legacy analytics technologies. Analytics systems that you can integrate with RebelMouse include Google Analytics, Adobe Analytics (formerly Omniture), Chartbeat, and more.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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