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A Rebel's Guide to the Facebook Algorithm

The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

In this guide, you'll learn the following:


  • How the Facebook algorithm has evolved with a comprehensive look at its past, including News Feed re-prioritization, ad flexibility, and the elusive organic reach.
  • How brands and media companies are playing an active role in a relationship that has to work: Facebook and publishers.
  • How to leverage the Facebook algorithm for your own Page, and secure a social strategy that brings in loyal audiences and real revenue.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

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Introducing New and Dynamic Styles in Particle Assembler

Content creators are the lifeblood of your web property and their time is precious. That's why at RebelMouse we're always looking to enhance the ways creators can shape their content into dynamic and engaging media.

Our Particle Assembler is an intuitive way to create stunning dev-free designs in just a few clicks. And now Assembler has more styles to make your content pop.

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