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The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

In this guide, you'll learn the following:


  • How the Facebook algorithm has evolved with a comprehensive look at its past, including News Feed re-prioritization, ad flexibility, and the elusive organic reach.
  • How brands and media companies are playing an active role in a relationship that has to work: Facebook and publishers.
  • How to leverage the Facebook algorithm for your own Page, and secure a social strategy that brings in loyal audiences and real revenue.

Fill out the form below to get your free copy!

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

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Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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