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The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

In this guide, you'll learn the following:


  • How the Facebook algorithm has evolved with a comprehensive look at its past, including News Feed re-prioritization, ad flexibility, and the elusive organic reach.
  • How brands and media companies are playing an active role in a relationship that has to work: Facebook and publishers.
  • How to leverage the Facebook algorithm for your own Page, and secure a social strategy that brings in loyal audiences and real revenue.

Fill out the form below to get your free copy!

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

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Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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