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A/B Testing using templates

There are few prerequisites to understand how it is possible to A/B Test using templates. Please get aquatinted with following concepts first:


Posts rendering from backend

The article describes <posts> tag that enables placing multiple posts in given place of the layout using specified logic and specified format.

Pulling more content from backend

The article describes how to achieve "posts infinite scroll" behavior or "load more posts button" functionality.

Using URL parameters inside template files

The article describes how to alter layout using URL parameter. This gives base to achieve two or more versions of the same module in website layout.

The last concept gives a way of replacing certain parts of the website with its alternative version. Using this technique its possible to go very deep with alternating website to the point where whole website could have totally different layout when using certain URL parameter. That really depends on a placement of a URL parameters check in template and what they embrace.

When they embrace one module or tag it is going to affect only small part of the website.

When they embrace whole code inside base.xml then it enables complete change of the layout.

Another part of A/B Testing is a tool to collect data of how selected tests are performing. The best for the task is Google Analytics with UTM codes tracking. UTM codes would be used as the URL parameters that trigger different test cases.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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