Close

Copyright © RebelMouse 2019

Follow Us:

A/B Testing using templates

There are few prerequisites to understand how it is possible to A/B Test using templates. Please get aquatinted with following concepts first:


Posts rendering from backend

The article describes <posts> tag that enables placing multiple posts in given place of the layout using specified logic and specified format.

Pulling more content from backend

The article describes how to achieve "posts infinite scroll" behavior or "load more posts button" functionality.

Using URL parameters inside template files

The article describes how to alter layout using URL parameter. This gives base to achieve two or more versions of the same module in website layout.

The last concept gives a way of replacing certain parts of the website with its alternative version. Using this technique its possible to go very deep with alternating website to the point where whole website could have totally different layout when using certain URL parameter. That really depends on a placement of a URL parameters check in template and what they embrace.

When they embrace one module or tag it is going to affect only small part of the website.

When they embrace whole code inside base.xml then it enables complete change of the layout.

Another part of A/B Testing is a tool to collect data of how selected tests are performing. The best for the task is Google Analytics with UTM codes tracking. UTM codes would be used as the URL parameters that trigger different test cases.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter