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A/B Testing: Experiment + Optimize Content Performance

Millennials are 56% more likely to find brand content on social networks. As content discovery increasingly occurs through social channels, brands and media companies must equip themselves with the tools to test and optimize content performance. With A/B Headline Tools from RebelMouse, creating a social viral loop is simple and effective.


Create Your Content

Utilize the power of the RebelMouse publishing platform to easily create beautiful content that is optimized for a faster, mobile and social web.

Determine Alternate Headlines for Social Media

Use the RebelMouse A/B headline tool to write multiple headlines for social media. Each headline will create a shortened link to use when sharing to social media. You can use dark posts for testing, or send out different headlines over time.

In a RebelMouse A/B test, users clicked on a list post with an odd-numbered headline 32% more often and stayed on the page for two additional minutes. This data supported the need for additional Facebook spend to promote this post.

Users See the Headline They Clicked

It's easy to create different headlines for social media linking to content. What makes the RebelMouse A/B headline tool unique is when users click on your article from social media, the headline they see on the article is the same as the headline they clicked.

Users Share the Same Headline They Clicked

Not only is it important to deliver a consistent experience to each user from the social headline to the article click-through, but the sharing experience should reflect the same headline as well. With the A/B headline tool, when users share a variant article, they'll share the correct headline to their own social networks, rather than the original headline with which they never engaged.

The Benefits

Determine the Headline With the Most Potential Virality

Use the RebelMouse Insights dashboard to view the results of your campaigns, in order to determine which headlines are performing best.

Tailor Content Toward Your Audience

Stop assuming that one headline works for every audience. The best headline for your front page is not necessarily the best headline for your social community. And the best headline for your Facebook audience is not necessarily the best headline for your Twitter followers. Personalize your headlines to maximize virality across the social web.

Capture and Convert a Viral Moment

A/B headline tools provide hard data on what is performing, making it much simpler to add fuel to a popular post and headline. Once this process begins, turn the moment into post views, newsletter subscribers, shares, signups to your site, contributor blog posts, followers, conversion events and more.

A/B testing tools will evolve to include image testing, custom CTA testing at the audience funnel level and an intelligent rules-based deprecation engine.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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