It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.
For one simple answer, yes. But there is a catch.
One thing is for certain: Social has changed every aspect of digital publishing. Still, you can leverage social to win in today's age of search. In this guide, you'll learn the following:
- A brief history of the search engine optimization evolution
- The definition of search in 2017, including how to nail down your winning phrase
- How to leverage social to make it to Google's page one