09 November 2017
8 features to take your logo branding to the next level
Published 09 November 2017
Creating a powerful and effective logo design for your company is of the utmost importance if you want to successfully create and market your brand. Your logo is the visual representation of your company as a whole, after all, so it needs to clearly say something about who you are and what you have to offer to consumers.
Today, we will be going over eight key tips that can help you to create a logo that really works well for your company and helps take your branding to the next level. We hope that this information about both our free logo designer options as well logo design in general proves to be helpful for when you make your own company logo.
Use a free logo designer.
With our free logo design templates and a simple logo maker tool, you can utilize premade templates and edit them to create a logo that is unique to your company and brand. We have hundreds of different image templates to choose from when it comes to high quality logo design, so you should have no problem finding a base image that you can use to make an effective logo of your own. A free logo designer such as this can be incredibly helpful to new businesses in particular, because it offers you the resources to create a high quality logo without spending a lot of money. Additionally, once you pay the licensing fee for your completed logo, you can use it for all of your advertising and marketing needs.
Pay attention to color.
Color theory is a very real thing when it comes to logo design. Every single color has its own feelings and associations that are carried along with it. Red represents love and passion, for example, but is also the color of anger; yellow is a bright and energetic color that instills excitement and happiness (but it can also make people feel nervous or overwhelmed).
A key part of succeeding when it comes to logo design is creating a logo that stands apart from the competition. Therefore, it's important to avoid using cliched imagery or designs that are incredibly common in your industry. In real estate, for example, many logo designs feature houses; while this sort of imagery does represent what the company is about, there are so many logos using this approach that no one logo will stand out from the rest (and your goal should be to attract more customer interest with your logo).
Select your font carefully.
The font you use is just as important as the main logo image. Therefore, make sure to thoroughly explore your typography options before selecting the font that you feel best represents the feel of your company.
Work outside your comfort zone.
It can be tempting to use a simple image and a font that you're already comfortable with using. But to create the best logo design possible, you will need to expand your horizons and think outside the box; take time to experiment with abstract imagery and new fonts.
Make sure your logo looks good at all sizes. These days, we use our logos on everything from websites to business cards to billboards. As such, it's important to make sure your logo will look just as good whether it is shrunk down or blown up to a bigger size.
Try to keep it simple.
Logos that are too involved (with too many colors or images that are too complex) will can overwhelm viewers and cause them to have a negative reaction to your logo. As such, it's often better to stick to a fairly basic logo that uses simple imagery and just a couple complementary colors. Have a look at some great Logo Design Ideas that will help you keep your brand simple and stylish.
When all else fails, hire a graphic designer.
Finally, if you really struggle with designing your own logo (or simply want to get your logo made by a design specialist), you can hire a graphic designer or logo artist that will create a custom logo especially for your business needs. They will be able to listen to your needs and craft a high quality logo for you.