At RebelMouse we obsess about keeping pace with the ever-changing digital landscape and passing along best practices to content creators everywhere.
Today we're focusing on Facebook Live, which is now available for any user on the social network to leverage. While live broadcasting is not a new concept (platforms and publishers, like The Huffington Post, started live broadcasting years ago), Facebook Live is a game changer. Here are three reasons why:
- Everyone is on Facebook + they all watch video: In 2016, Facebook reached 1.6 billion monthly users and reported 8 billion daily video views.
- You have to take your content to where your audience lives: 63% of Facebook users leverage the social platform as a source for content.
- It's crucial to keep up with the almighty algorithm: Facebook is now making Live videos the #1 priority in the News Feed.
Here's a great little throwback fact: When Facebook advertising first began, the only way you could target by interests, locations, etc. was through dark posts. Now, those features are available with every ad. So what are dark posts in 2017?
Dark posts, or "unpublished posts," as Facebook calls them, do not post to your Facebook Page's wall or appear organically in the news feed of your current followers. The perks of dark posting are pretty obvious for big brands and e-commerce Pages, but every advertiser can benefit from experimenting with them too. But if you're new to the Facebook ad game, it can be a little abstract to learn. So, if you're a rookie or just need a refresher (like I sometimes do), let's shine the light back on the benefits of dark posts and how to create them.
At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea of pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook and 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.
The good news is you can make your dollar stretch on the platform. Whether you've already implemented a robust spending strategy for Facebook, or you're just getting started, here's a tip to try: