Redesign to Increase Website Traffic

Our philosophy on site redesign is to follow a pattern we've trademarked called Social UX for Media. We wove a lot of social connections into our product. We've done that by studying what users like and what isn't working. We use that framework to make it easy for anyone to launch a site that is as intuitive to users as scrolling through Instagram. Media sites got too complicated over time, and added too much garbage that we had to clean up before reaching a crisp + effective tone. What is your navigation structure? How does that communicate to users what it means to share your content? The answer is a mix of design/UX and branding to find a real fit with users so you can reach the next level of growth in your business.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Audience Development

We've developed proprietary tech that identifies influencers across social platforms, and even allows you to form relationships with those pages right from our Entry Editor. We've also got a team of social + audience growth experts who are obsessed with traffic. They can work closely with you on everything from growing Instagram followers to securing repeat viral reach for your content via paid and organic traffic.

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Website Monetization

We review all your ad units and CTAs. How are you set up on Instant Articles, AMP, and newsletters? What ad networks are you using? What is your premium sales pitch, product, and deck? We go through everything to discover all the different ways we can optimize your revenue potential, and we help with implementation along the way.

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Custom Web Design and Integrations

We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea better through implementation. The devil is always in the details, but the magic is too. It's about how you find something with a closed viral loop that you can release to your audience. It's tricky and requires our fluid approach to really see success.

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RebelMouse Creative Services

RebelMouse is a creative agency that houses successful media companies through our groundbreaking technology and creative services. Our team is obsessed with creating contagious media through an efficient and fluid content strategy. We're here to double your traffic and set your site up for repeat success. Below are some of the dynamic services we offer.

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Newsletter Design

We make it easy to effectively convert casual visitors into loyalists with our newsletter customization tools. We set up and manage your newsletter to keep audiences engaged with your content. Some of the ways we can help include:

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Ads Setup and Review

Ad strategy and implementation is crucial to the success of your website. We offer customized services so you can effectively increase ad revenue and ROI.
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Content-First Design

We're obsessed with creating an intuitive, content-first design, and that requires changes to keep up with the ever-changing social ecosystem. These monthly retainers make sure your website is set up for success:

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SEO Content Strategy

Today's world of SEO is very different than it was five or ten years ago in some key ways. If you don't understand and have a solid grasp on social, you can't understand SEO anymore. We bring it all together for you like this:

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Configure Facebook Instant Articles with RebelMouse

As one of the first partners to power content through Facebook Instant Articles, RebelMouse makes it simple to create Instant Articles with features integrated right into our Entry Editor. Our team of creatives can:

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