Why We Chose to Be a Creative Agency
It's important to spend a little time explaining why we chose to embrace becoming a creative agency. As a founder, the answer is actually very personal to me. I learned to code when I was young because my father started Palo Alto Software, and coding quickly became a creative passion for me — writing games and building things. As my career progressed, I quickly realized that because I knew how to code, people would try to put me in a box as the "IT guy." Suddenly they expected us IT guys to become task and code monkeys, following their visions and fixing their printers. But that was never me. I cared about the core business, the revenue models, the way the product came together, and how changes to the internet and its distribution models created opportunities.
At HuffPost, as CTO, I ran product and design. Ken Lerer and Jonah Peretti knew that tech done right was a creative process that could fuel the growth of a company. They didn't want a task monkey to do what was in their head. They wanted a partner to take what was in their head and make it something more — bigger, better, and real. I personally pride myself in building things that move the needle. But that doesn't come just by understanding someone's proposed solution and wireframes. It comes from understanding their problems and opportunities.