More Stories
Glow in the Dark Guerrilla for Road Safety in Brazil
(image)

This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has the same effect as Glow in the Dark materials. Warnings were painted with the phrase: “Hole Alert. Protect your tires. ” Within […]

The post Glow in the Dark Guerrilla for Road Safety in Brazil first appeared at Osocio

Silenced by a Gag of Human Rights
(image)

The Night of the Dictatorship is celebrating its fifth anniversary this year. The multimedia festival is about dictatorships in the world. Like the rise of a strong leader and dealing with censorship to the use of music and visual arts by a regime. ‘The Night’ will be held in the Netherlands and is the counterpart to the United Nations Day for Democracy (September […]

The post Silenced by a Gag of Human Rights first appeared at Osocio

“Humans live here” – FESTIVAL DE CANNES 2015.
(image)

“Humans live here” (Court METRAGE Short film corner FESTIVAL DE CANNES 2015) is a film made by two Moscow students who went to war and tried to show people all that they had seen and heard there. The film narrates an armed conflict in Donbass which affected civilians first of all. The real people became principal characters: an artist, a ballet […]

The post “Humans live here” – FESTIVAL DE CANNES 2015. first appeared at Osocio

Animation fest posters are grotesque in all the right ways
(image)

My home and work base of Ottawa, Canada, is often assumed to be quiet and conservative. Fortunately, we have creative minds like illustrator Michael Zavacky to keep things weird. Michael, or “Zeke” (as he’s known) has been illustrating posters for the Ottawa International Animation Festival at McMillan for the past several years. They’ve always been pretty wild, but for 2015 […]

The post Animation fest posters are grotesque in all the right ways first appeared at Osocio

Experience the cold water shock with this scary ad
(image)

In these new cinema ads from the British RNLI, the Royal National Lifeboat Institution, viewers can experience the unpredictable power of British and Irish waters. Although the aim is very different it looks much like this low tech version from eight years ago. That was about fundraising. Now it is creating awareness because over 200 people accidentally die at the British coast […]

The post Experience the cold water shock with this scary ad first appeared at Osocio

Moving People, A Street Art Project With Thousands Of Miniature Refugees in Amsterdam
(image)

These images are from an upcoming street art project entitled Moving People. The miniature dolls are refugees who will be on display in the Dutch cities Amsterdam and The Hague in the last weeks of August. On park benches, at stations, at bus stops, on road signs, at traffic lights, in windowsills, in malls, in office areas; they will be popping up […]

The post Moving People, A Street Art Project With Thousands Of Miniature Refugees in Amsterdam first appeared at Osocio

These plastic creatures can survive in the ocean for centuries
(image)

These new print ads are from the ongoing campaign from OceanCare about the plastic soup in the Oceans of the world. It is about the fact that it takes 500 years for plastic to decompose completely. For marine life that is a deadly threat. Swiss agency Spinas Civil Voices supports the organization with the creation and realization of these new print ads.

The post These plastic creatures can survive in the ocean for centuries first appeared at Osocio

This Girl at Piccadilly Circus is doing a Brave Act about Self-Acceptance
(image)

Blindfolded and almost naked standing in the centre of London at Piccadilly Circus, with a few markers and a whiteboard with a very unusual question. See what happened in this moving experiment. Would you have the courage to do the same? Jae West, the girl in the video, did this brave act on a casual Sunday lunchtime. The public act was an experiment about […]

The post This Girl at Piccadilly Circus is doing a Brave Act about Self-Acceptance first appeared at Osocio

Chinese Dairy Producer Stand Up for the Pregnant
(image)

Great illustrations made by Shiyang he for the Chinese dairy producer Yili. The association of milk and pregnancy is evident and the Chinese creative director makes the link even stronger with a social responsible twist. The mother with the baby in the belly should be able to sit in public transport. “Give up your seat to someone carrying something more important. Stand Up For The Pregnant.” […]

The post Chinese Dairy Producer Stand Up for the Pregnant first appeared at Osocio

#TINYROADSIGN is the cutest animal welfare campaign of the summer
(image)

#TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of roadkill in Europe, because their natural threat reaction is to stay still and roll up into a spiky ball — hardly […]

The post #TINYROADSIGN is the cutest animal welfare campaign of the summer first appeared at Osocio

This water PSA has a surprisingly cool soundtrack
(image)

As creative advertising, this YouTube PSA for Safe Water Network is pretty straightforward: A succession of images and statements that show how essential access to clean drinking water is to humanity. Literal, but important: The unexpected surprise is the soundtrack. It’s an original drum and bass jam, loosely inspired by the Al Green classic “Take Me To The River.” That 1974 […]

The post This water PSA has a surprisingly cool soundtrack first appeared at Osocio

Toyota hijacks Siri to stop people from texting and driving
(image)

This new campaign from Toyota is in fact a radio ad entering into a conversation with the Siri-function on a iPhone. The ad aims to eliminate distraction from safe driving by turning the airplane mode on. The ad is launched in Sweden and is called ‘A SIRIous Safety Message’. It is the first ever radio ad that interacts with another device, without any […]

The post Toyota hijacks Siri to stop people from texting and driving first appeared at Osocio

Science can change the world these unsung heroes prove
(image)

This video is part of a storytelling campaign from the science-based company DSM. I post it here because of the feel good character. It is about what is happening now. The development in science is going fast for a very long time. Doing good with results is the newest approach. It is the subject of this project: science can change the world. […]

The post Science can change the world these unsung heroes prove first appeared at Osocio

Bailout For Children when the Greek rescue fails
(image)

The Greek bailout crowdfunding project is an amazing movement but also very ambitious. When writing this blogpost still €1.6bn is needed and there are only 38 hours left for this project on Indiegogo. What to do with the money when the target is not achieved? A group of engineers, developers, designers, creatives, planners, advertisers and managers conceived Bailout For Children, an idea to use the […]

The post Bailout For Children when the Greek rescue fails first appeared at Osocio

Mr. W – Power of Wind
(image)

This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is still just something without a shape. It can take a long time to see them clearly as something that tries to solve our problems. […]

The post Mr. W – Power of Wind first appeared at Osocio

These “revenge porn” ads seem a little too sexy
(image)

I use my iPhone to text daily, but it took me a minute to figure out that these women were split up by the familiar “talk bubbles.” Then I had to admit to myself that I was instinctively distracted by all the skin on display. This is a common problem for social marketing campaigns that talk about certain kinds of […]

The post These “revenge porn” ads seem a little too sexy first appeared at Osocio

This Campaign is about Douchebag Parking but without the Blaming
(image)

These spots are not spectacular, quite the contrary. But striking within the genre. Check the work tagged with Parking and  you’ll find a lot of material in which the perpetrator is shamed. Not in these spots from the Colorado Advisory Council for Persons with Disabilities. Amélie, the agency behind the campaign, discovered that most able-bodied people don’t think access to parking for […]

The post This Campaign is about Douchebag Parking but without the Blaming first appeared at Osocio

This App Save the Hipsters Species
(image)

Mobile Health is the big thing to come (if it’s not there already). And the American Rocky Mountain Health Plans, a not for profit organization and independent health insurance provider, is preparing itself for the future with the MyDigitalMD app. This mobile application allows members to text or video chat with an actual doctor. Their marketing effort is made up of ironic beards, fixie bikes, […]

The post This App Save the Hipsters Species first appeared at Osocio

#TrendOnThis: Celebrity PSAs done right
(image)

Adland’s Kid Sleepy drew my attention to this fantastic campaign for awareness of the ebola crisis. #TrendOnThis is an attempt to change the Twitter trends from trivial celebrity gossip to important news about the international fight against ebola. To promote the campaign, Y&R New York created a series of PSAs for the Ad Council featuring celebrities David Oyelowo, Olivia Munn, and Lance Bass. […]

The post #TrendOnThis: Celebrity PSAs done right first appeared at Osocio

The Games are Tough, The Athletes are Tougher #PARATOUGH
(image)

The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their stories. Martin Richard, Executive Director of Communications and Marketing for the Canadian Paralympic Committee: The journey of Calgary para-cyclist Jaye Milley is told in the TV advert as seen […]

The post The Games are Tough, The Athletes are Tougher #PARATOUGH first appeared at Osocio

These people “come out” as anti-equal-marriage, for some reason
(image)

Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that these social conservatives are now a minority in need of protection from criticism. But few have been so clueless as Catholic […]

The post These people “come out” as anti-equal-marriage, for some reason first appeared at Osocio

Celebrate 20 Years of Sobriety with Combating Homelessness
(image)

If you know Mark Horvath then there is nothing else to say than watch the video above and donate. Because it’s worth every penny (or dollar cent). Never heard about Mark? Where have you been recent years? You can make it right by watching the video above and donate. Are you still not convinced? Read these articles. Mark about Mark: Mark about his amazing […]

The post Celebrate 20 Years of Sobriety with Combating Homelessness first appeared at Osocio

Anyone can join Amsterdam Gay Pride in a live full 360° view
(image)

While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial fest. It can evoke some irritation but it is also the prove that the cause is widely supported. The campaign in […]

The post Anyone can join Amsterdam Gay Pride in a live full 360° view first appeared at Osocio

Duty Of Care: Protecting Children In War
(image)

The HELP campaign by charity War Child  is aiming to prevent atrocities against children in war zones around the world. The charity outlines it’s aims in a press release: The Statistics show that last year was one of the worst in history for the world’s children, with some 15 million caught up in violent conflicts in the Central African Republic, Iraq, […]

The post Duty Of Care: Protecting Children In War first appeared at Osocio

“Unmarketing” billboards provide relief from ads on the highway
(image)

If there’s one thing I know about advertising people, it’s that we simultaneously love and hate our industry. What we love is sharing exciting ideas that influence behaviour by inspiring or provoking people in clever ways. What we hate is the fact that more than 99% of ad creative we see is just “noise” that commercializes our personal environments. This […]

The post “Unmarketing” billboards provide relief from ads on the highway first appeared at Osocio

Fossil fuels are a major financial risk and this video shows why
(image)

The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment communities, to a clear and creative short video that would be easily digestible for wider audiences. Bee: Carbon Tracker about their […]

The post Fossil fuels are a major financial risk and this video shows why first appeared at Osocio

More posts are loading...