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Richard Branson Vs. capital punishment: #DeathPenaltyFail
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  Baby-boomer’s-baby-boomer and entrepreneur Richard Branson has backed a global campaign against capital punishment: #DeathPenaltyFail. <blockquote class=”twitter-tweet” data-lang=”en”><p lang=”und” dir=”ltr”><a href=”https://twitter.com/hashtag/DeathPenaltyFail?src=hash”>#DeathPenaltyFail</a> <a href=”https://t.co/RvDPkSYKHs”>https://t.co/RvDPkSYKHs</a> <a href=”https://t.co/8VxVHgjADV”>pic.twitter.com/8VxVHgjADV</a></p>— Richard Branson (@richardbranson) <a href=”https://twitter.com/richardbranson/status/768829109782872065″>August 25, 2016</a></blockquote> <script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script> Using his massive media empire, Branson has focussed his sights especially on the United States as the only Western democracy that still executes prisoners, by […]

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#23Ways you could be killed if you are Black in America
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American singer-songwriter Alicia Keys and her We Are Here movement have a message for her President and Congress:  “We must right our historic wrongs and heal the wounds of systemic racism so that all Americans have the equal right to pursue happiness” To promote We Are Here’s petition, Ms. Keys and media partner Mic.com have recruited high-powered celebrities A$AP Rocky, Adam Levine, Beyoncé, Bono, Chance the […]

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How barbershops can keep men healthy
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Physician Joseph Ravenell is on stage in this TED Talk. He seems a little tense because his ideas might be misunderstood. (But maybe he finds it simply difficult to speak to a large audience.) The idea and the work of the physicist is based on the fact that diseases have a significant demographic component. Like the fact that African American men are more […]

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Drawings that show the beauty and fragility of Earth
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Zaria Forman makes paintings. Large-scale compositions of melting glaciers and icebergs floating in glassy water. The theme is always climate change. In this TED talk she talks about her motives, the creative process and the motivation behind her work: She began traveling to remote areas as a young child with her parents. It was the subject of her mother’s fine art photography. Her […]

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Make love, not war at #EURO2016
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The new campaign from the French AIDES is perhaps too good. Too beautiful to be understood as a campaign to promote safe sex. But they are certainly striking. The organisation takes advantage of the 2016 Euro event currently taking place. Body painted models highlight fraternity between people and countries, and celebrating all sexualities. And it’s guided with the famous text ‘Make, love, […]

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The Skin Gap
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There is a strange and unnatural rhythm in this video. It is not tasty but it touches it and that’s enough for me in this case. Because it is a nice approach to a contemporary theme in the field of Gender Equality. There’s even a link to the discussion on headscarves (with some extra imagination). Gender equality is always top of mind, yet when […]

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Where are all the #LGBTSuperheroes?
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  The mainstreaming of LGBT people is becoming less and less controversial these days in western democracies. (Although we all have a whole lot more wok to do with the “T”) And as art imitates life, the entertainment industry is catching up with shows like Modern Family, Orange Is the New Black,  Sense8, and others. So why not superhero movies? Shape […]

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Selling shock to prevent teen pregnancy? Does that ever work?
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Just because you have a clever art direction idea, doesn’t mean you need to act on it. This campaign, by Sparkling México for Save The Children, is one of those situations. It’s shocking and attention-getting, sure. But was it the right thing to do? I saw this on Adland, where it was pointed out that Mexico has higher teen pregnancy rates […]

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Would you like some Pride with that? #PrideFries
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This is my own team’s work, but it was so much fun to make I just had to share here: As a downtown Ottawa agency, Acart Communications is located in what is now known as “The Village” — the gay district of Canada’s capital. Every summer, Ottawa celebrates Pride Week with the LGBT community, including a parade down Bank Street, […]

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Less Meat, Less Heat
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The production of meat for consumption has a major impact on the world, our environment and our health. Animal agriculture is the second biggest sector for production of greenhouse gasses. It’s not a new claim but charity WildAid tells it again in this moving infographic. A new element what the makers have picked now are the guidelines about meat consumption being published by the […]

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Australian Sex Party Makes A Toe-Tapping Anti-Catholic Jingle
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This is about as irreverent as they come. The Australian Sex Party, which despite its name has a broad civil liberties agenda, recently fired a blasphemous shot across the bow of one of the world’s most powerful religious institutions: The Roman Catholic Church. If you’re offended by religion-bashing, or are a fan of the reform-minded Pope Francis, you may find this particularly […]

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Grey Singapore wins Bronze Lion for failed App
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  Well, isn’t that awkward.   ADWEEK reports that Grey For good Singapore’s I SEA App, intended to use “the power of crowdsourcing to monitor the vast sea and make an impossible task possible” has been removed from Apple’s iTunes a few hours before it won a Bronze Lion at Cannes. To add insult to injury, the “client,” Migrant Offshore Aid Station (MOAT) denies […]

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Small Victims, Large Numbers: the raw truth about child abuse
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The images in this post are from an art installation which was seen at the Museumplein in Amsterdam this weekend. It is an installation with 520 names hanging just above the pond. 520 is the number of children deceased in the Netherlands over the past decade as a result of domestic violence and abuse. The project is named Small Victims, Large Numbers, it is […]

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Paralympians push the limits far beyond the finish line
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This campaign video from the Belgian Paralympic Committee (BPC) is powerful in many meanings. Above all it is a convincing portrayal of Belgian paralympians as driven, non-stop athletes. The video begins with the statement “Training doesn’t start at nine”. For Paralympians, it is always training, from the moment you get up in the morning. Eating breakfast, getting dressed, taking the stairs, […]

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People react and pay back with fish emoji’s #GobiernoPasaoAPescao
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In recent years, we have not seen too many fast reaction activism campaigns. Generally, campaigns are part of a complex NGO’s planning work. That’s why this social media action caught your attention, because in addition to a social and creative reflections, is a refreshingly spontaneous and cheap mobilization activity. Despite this social media action could look like “another slacktivism campaign” […]

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Embarrassed!
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It may be due to my interest, but it can also be the resurrection of poetry. I find it striking how much poetry with social commitment I meet lately, and I love it! This video from director Jake Dypka made it to the Vimeo Staff Pick Collection what can be seen as an award. He made the video with British poet and […]

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100 years of Nursing in a Beautiful Poem
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This is such sparingly moment a little gem comes along. Not from a trendy ngo but from the timeless world of nursing. It is a beautiful slightly animated poem made to celebrate the British Royal College of Nursing (RCN) centenary. A concatenation of key dates from the College’s history into the story of a nurse witnessing open-heart surgery for the first time.  Written and performed by […]

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A small, simple, human response to xenophobia

Hello all. What just happened in my country (the UK)? You may be asking this right now. Believe me, we’re still asking ourselves. One fallout of our recent referendum has been a reported increase in xenophobic behaviour – racist graffiti, name calling, public rudeness to people who are perceived to be immigrants. And on social media a simple solution has […]

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Poet slams Donald: who the f**k taught you history?
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Republican presidential candidate Donald Trump is not known to speak based on facts and truths. He uses the well-known propaganda technique of repeating lies, like many did before him (and many will do in the future). Such as the ongoing discriminatory rhetoric about Mexicans immigrants: It is the rhetoric and the lies that made slam poet Mercedez Holtry angry, very angry. She gave the candidate a 3-minute lesson […]

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‘Stay Human’ seeks the nuance in the refugee debate
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Stay Human is a new campaign from The Netherlands. It is a collaboration of many human rights and developing world aid organisations. There claim is that they are the missing voice in the refugee debate. They are not left or right, they operate in the center. It is the group that listen, think and have more questions than answers. The result is a […]

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Imagine you were turned away by a taxi driver
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Imagine that you are blind and dependent on a guide dog. And that you were turned away by a taxi driver because of that dog. That’s the story in this funny video from the English charity Guide Dogs. The refusal is illegal but happens more often than we think. According to research from the charity prosecutions are rare and fines are low, with some […]

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Belgians fight back with knife and fork
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On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Especially for restaurants who saw their business go down tremendously. The bankruptcy rate increased by 1500%. Belgians national business newspapers De Tijd and L’Echo decided to work together with agency Famous Brussels. They launched #DiningforBrussels. The idea is a call upon Belgians massively to […]

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#SKYBALLS exposes Britain to a giant flying scrotum
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Not much to say about this one. Just as some organizations use our fascination about breasts and bums to get us talking about forms of cancer that affect those regions of the body, the UK’s Male Cancer Awareness Campaign (MCAC) likes to talk about testicles. Bollocks. Balls. You get the idea. This latest campaign takes to the air, with “The World’s Biggest Awareness […]

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Loneliness
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These two videos about loneliness are from UK charity Contact the Elderly. And with a major difference in the telling of the issue. The video above shows a life in a nutshell with a very sad and empty end. Being alone with memories and unable to share those. The video below is straightforward storytelling about the work of the charity. Both videos are good, have […]

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These dog detectives need help to uncover the truth
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A campaign on a heartbreaking subject and still see with a smile which you can watch with a smile. That is this humorous dog detective video from international animal charity FOUR PAWS. It is a call to classified ad sites to improve their procedures for selling pets online. The charity did research and discovered that sick, dangerous and illegal animals are being sold online. The research, carried […]

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Canada comes to terms with its racist past
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Canada, as a colonial country, has a shamefully racist past with Indigenous peoples. French and then English colonists massacred, cheated, and infected the original people here, taking their land in the 16th, 17th, 18th, and 19th Centuries. But long after the bloody early days of wars and displacements, well into living memory, the Government of Canada conducted systematic cultural genocide in the […]

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Selling Brotherhood: The DNA Journey

Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes with a perceived value and worth. After the recent tragedy #Orlandoshooting in Florida, I wonder if we have gotten closer to answering these questions?  Have we found a way to know whose life matters more or has more value? Of course this […]

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The Power of Planting Trees (and Storytelling)
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This isn’t a striking video at first sight. Nevertheless, this video about tree planting has some stunningly strong communication items. Louisville Metro Council Member Cheri Bryant Hamilton tells us in simple terms why planting trees is so important. Especially in neighborhoods with high poverty. Because it is an energy and a health issue. The neighbourhood she is working for the people are concerned […]

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Therapy dogs for refugees: Dogs don’t know intolerance and prejudice
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The story in this new campaign video is told through the eyes of a dog. It is a therapy dog from the Brazilian INATAA telling us that he don’t care about what is on tv, what is said in the papers. He don’t mind what the world thinks. What makes him a perfect partner for those who need help. INATAA (the National […]

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