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Anyone can join Amsterdam Gay Pride in a live full 360° view
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While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial fest. It can evoke some irritation but it is also the prove that the cause is widely supported. The campaign in […]

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Duty Of Care: Protecting Children In War
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The HELP campaign by charity War Child  is aiming to prevent atrocities against children in war zones around the world. The charity outlines it’s aims in a press release: The Statistics show that last year was one of the worst in history for the world’s children, with some 15 million caught up in violent conflicts in the Central African Republic, Iraq, […]

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“Unmarketing” billboards provide relief from ads on the highway
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If there’s one thing I know about advertising people, it’s that we simultaneously love and hate our industry. What we love is sharing exciting ideas that influence behaviour by inspiring or provoking people in clever ways. What we hate is the fact that more than 99% of ad creative we see is just “noise” that commercializes our personal environments. This […]

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Fossil fuels are a major financial risk and this video shows why
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The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment communities, to a clear and creative short video that would be easily digestible for wider audiences. Bee: Carbon Tracker about their […]

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Real soda sufferers changed the iconic Hilltop tune
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Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music video above based on the iconic Hilltop ad. The new video is made with real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption. To […]

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“Humans live here” – FESTIVAL DE CANNES 2015.
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“Humans live here” (Court METRAGE Short film corner FESTIVAL DE CANNES 2015) is a film made by two Moscow students who went to war and tried to show people all that they had seen and heard there. The film narrates an armed conflict in Donbass which affected civilians first of all. The real people became principal characters: an artist, a ballet […]

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Animation fest posters are grotesque in all the right ways
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My home and work base of Ottawa, Canada, is often assumed to be quiet and conservative. Fortunately, we have creative minds like illustrator Michael Zavacky to keep things weird. Michael, or “Zeke” (as he’s known) has been illustrating posters for the Ottawa International Animation Festival at McMillan for the past several years. They’ve always been pretty wild, but for 2015 […]

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Experience the cold water shock with this scary ad
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In these new cinema ads from the British RNLI, the Royal National Lifeboat Institution, viewers can experience the unpredictable power of British and Irish waters. Although the aim is very different it looks much like this low tech version from eight years ago. That was about fundraising. Now it is creating awareness because over 200 people accidentally die at the British coast […]

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Moving People, A Street Art Project With Thousands Of Miniature Refugees in Amsterdam
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These images are from an upcoming street art project entitled Moving People. The miniature dolls are refugees who will be on display in the Dutch cities Amsterdam and The Hague in the last weeks of August. On park benches, at stations, at bus stops, on road signs, at traffic lights, in windowsills, in malls, in office areas; they will be popping up […]

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These plastic creatures can survive in the ocean for centuries
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These new print ads are from the ongoing campaign from OceanCare about the plastic soup in the Oceans of the world. It is about the fact that it takes 500 years for plastic to decompose completely. For marine life that is a deadly threat. Swiss agency Spinas Civil Voices supports the organization with the creation and realization of these new print ads.

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Craftwork from Denver about unmakeable stuff
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My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic clay and 255 yards of string. All for the annual Denver Water campaign Use Only What You Need. Water is a non-renewable resource. We […]

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#TINYROADSIGN is the cutest animal welfare campaign of the summer
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#TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of roadkill in Europe, because their natural threat reaction is to stay still and roll up into a spiky ball — hardly […]

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This water PSA has a surprisingly cool soundtrack
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As creative advertising, this YouTube PSA for Safe Water Network is pretty straightforward: A succession of images and statements that show how essential access to clean drinking water is to humanity. Literal, but important: The unexpected surprise is the soundtrack. It’s an original drum and bass jam, loosely inspired by the Al Green classic “Take Me To The River.” That 1974 […]

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Toyota hijacks Siri to stop people from texting and driving
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This new campaign from Toyota is in fact a radio ad entering into a conversation with the Siri-function on a iPhone. The ad aims to eliminate distraction from safe driving by turning the airplane mode on. The ad is launched in Sweden and is called ‘A SIRIous Safety Message’. It is the first ever radio ad that interacts with another device, without any […]

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Science can change the world these unsung heroes prove
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This video is part of a storytelling campaign from the science-based company DSM. I post it here because of the feel good character. It is about what is happening now. The development in science is going fast for a very long time. Doing good with results is the newest approach. It is the subject of this project: science can change the world. […]

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Bailout For Children when the Greek rescue fails
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The Greek bailout crowdfunding project is an amazing movement but also very ambitious. When writing this blogpost still €1.6bn is needed and there are only 38 hours left for this project on Indiegogo. What to do with the money when the target is not achieved? A group of engineers, developers, designers, creatives, planners, advertisers and managers conceived Bailout For Children, an idea to use the […]

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Mr. W – Power of Wind
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This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is still just something without a shape. It can take a long time to see them clearly as something that tries to solve our problems. […]

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This App Save the Hipsters Species
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Mobile Health is the big thing to come (if it’s not there already). And the American Rocky Mountain Health Plans, a not for profit organization and independent health insurance provider, is preparing itself for the future with the MyDigitalMD app. This mobile application allows members to text or video chat with an actual doctor. Their marketing effort is made up of ironic beards, fixie bikes, […]

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#TrendOnThis: Celebrity PSAs done right
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Adland’s Kid Sleepy drew my attention to this fantastic campaign for awareness of the ebola crisis. #TrendOnThis is an attempt to change the Twitter trends from trivial celebrity gossip to important news about the international fight against ebola. To promote the campaign, Y&R New York created a series of PSAs for the Ad Council featuring celebrities David Oyelowo, Olivia Munn, and Lance Bass. […]

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The Games are Tough, The Athletes are Tougher #PARATOUGH
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The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their stories. Martin Richard, Executive Director of Communications and Marketing for the Canadian Paralympic Committee: The journey of Calgary para-cyclist Jaye Milley is told in the TV advert as seen […]

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These people “come out” as anti-equal-marriage, for some reason
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Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that these social conservatives are now a minority in need of protection from criticism. But few have been so clueless as Catholic […]

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