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Dictators sing ‘Happy Birthday’ for Reporters Without Borders
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Reporters Without Borders Belgium began their work 20 years ago. To commemorate that they are unfortunately still not superfluous after 20 years they created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others congratulating with a ‘Happy Birthday’ to Reporters Without Borders. “They can’t sing, but they can still silence our voices.” These dictators […]

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Building peace in Syria in five steps
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This call to the Canadian Minister of Foreign Affairs Stéphane Dion comes from Evangelical Christian humanitarian aid, development, and advocacy organization World Vision in Canada. They asked Toronto based agency Grassriots to make a campaign aimed to mobilize Canadians to urge their government to show leadership in the Syrian conflict. In the spirit of the organization it should be a call to peacefulness and hope for […]

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These notes hide the terrible truth
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Joe La Pompe from the eponymous website brought me to this confrontating campaign about violence to women. It is an interactive video with one of the annoying YouTube features, the annotations. That note that always get in the way and hide a part of the video. And that is exactly what the agency used and they did it very topical. Agency Africa from Brazil […]

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Leftover women #changedestiny in Marriage Market
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“Sheng Nu” is the Chinese term for “leftover woman,” the ones over 25 that haven’t married yet and are increasingly pressured as they grow older and haven’t yet found a husband and married, being stigmatised by parents and friends. Skincare brand SK-II challenged the Chinese cultural habit of parents match-making their daughters on “Marriage Markets”, a place where they are displayed as classifieds, listing […]

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Campaign show brutal behind-the-scenes of illegal wildlife smuggling
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This campaign about illegal wildlife trafficking is currently running in Singapore. It is made by agency POSSIBLE for Wildlife Reserves Singapore and is meant as an awareness campaign to challenge Singaporeans with a “don’t know, don’t care attitude,” to take action. The campaign entitled Change Their Fate is offered in various media forms but all with a common story, that of the entire smuggling process, […]

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“Switch sides” — a message to advertising creatives
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My own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been joined by many of the UK’s biggest and most famous ad agencies. From Ogilvy to AMV, from Cheil to JWT they’ve all moved to a relatively small area south of the river in the last few months. Making it the perfect spot to […]

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Disembodied private parts preach consent
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In a campaign that reminds me of Sweden’s singing genitals for kids, the North America’s Project Consent uses cute animations of body parts to deliver an important social message. In this case, however, the target audience is older. And the message isn’t about simple birds and bees; it’s trying to end rape culture on college campuses. In the video, a […]

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Meet the people from the famous Small Change, Big Difference viral
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Small Change, Big Difference was one of the most discussed campaigns nine years ago. It was in the second year of Osocio and immediately the best visited blogpost at the time. It was one of the first social campaigns which went viral. To this day the campaign regularly pops up on websites and social media channels. The campaign is about the […]

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Provocative Initiative To Address Islamophobia: #IAmMuslim
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A campaign about Islam and intolerance combined with flags as the ultimate symbol of nationalism. Those are enough ingredients to call it provocative. Agency NATIVE VML did it for People Against Suffering Oppression and Poverty (PASSOP), a South African non-profit that advocates for equality, justice, and human rights for all. So they do for Muslims. The campaign focuses on the fact that intolerance directed at the […]

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You really get to know fish better
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The ads don’t look like ads. It is more something of the front of an information brochure. And the drawing style isn’t very special. But the work is good because it funny, the viewer is not pedantic addressed and there is room for interpretation. The ads are from Marine Conservation Society, the charity from the UK for the protection of our seas, shores […]

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Organs are ammunition in this donation campaign
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I’m not fond of the slogan from this organ donation campaign from Brazil. It’s the visuals that make me look longer at a print ad than usual. The shooting gear visual loaded with organs was originally created by design rebel and creative consultant Noah Scalin. He made it for a project called Anatomy of War as a statement in the ongoing debate about Gun […]

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Simplified Stories to slow down the progress of dementia
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This is the case study from the latest campaign from the Alzheimer League Flanders. It is the first organization to be in this area with the idea of Simplified Stories. These are books and novels rewritten for people with dementia. The project was launched with the biography of famous Belgian artist Stromae, and is available in bookstores all over the […]

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Missing Peruvians return on social media with a last message
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The video is the case study from the award winning campaign from Amnesty International in Peru. The Peruvian department of Amnesty was looking for 25,000 signatures to commit the government to accept the UN regulation against forced disappearance. And they did that in a very special and confrontation way. With the authorization of their relatives, they brought the missing ones back to […]

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#BarbieSavior Instagram lampoons white saviour complex
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The “white saviour” cliché is already well-known among international development circles. It’s a  voluntourist, often American, white, female, and overtly Christian, who engages in overseas volunteerism that’s “all about her.” The concept has already been lampooned by projects such as the “Let’s Save Africa!” video (that’s a still from it above). The latest entry continues the new tradition of anonymous “Barbie” […]

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This project wants the best foot forward for healthy feet
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It is one of those preventable diseases which can be eliminated in our lifetime. Podoconiosis (podo) is a disease caused when bare feet are exposed to volcanic soil. It affects millions of people in more than 15 countries. The disease, a form of elephantiasis, is preventable and treatable with simple washing and proper footwear. It is that simple message what this new animation […]

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The cycle of violence is perhaps the most difficult to break through
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This new video from CASE South Africa is about the reality of violence for the children of the Cape flats in Cape Town. Violence is not what they see on TV only, it is the ever-present world the kids live in. An vicious circle almost impossible to break. This video is about what is happening for a long time and meant […]

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AA ads are stark art, but are they too Absolut?
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They’re certainly artistic, with illustration by Arthur D’Araujo. And the message, by Ogilvy & Mather, Auckland, is clear: Alcoholics Anonymous will help you get across the chasm of addiction, to the people and things that matter. The weird thing about the ads, however, and one that is unlikely to be accidental, is their resemblance to iconic Absolut Vodka ads from the ’80s (and […]

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The nights in Phnom Penh are full journalists and road fatalities
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This is one of the most fascinating documentaries from this year. It’s is shot in Phnom Penh, Cambodia’s busy capital. Death and traffic is the central theme. The people of Hunger TV followed some freelance calamity journalists who mostly work at night to pick the news of the street. The street is understood here in the literal meaning as it applies in particular to traffic accidents. The […]

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This is the most tasty pie chart about the wage gap
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Making statistiscs on the wage gap between men and women is not a complicated challenge unlike eliminating this inequality. There is a lot of creativity needed and that is what they did in Romania. Nir Refuah and friends from Mccann Erickson designed a cake collection in the form of a tasteful infographic. For that they went into a partnership with the well known bakery and patisserie chain Paul in […]

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They walk the path of peace, no matter what
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This project called Taking Steps comes from the Parents Circle Families Forum, a joint Israeli-Palestinian organization, whose members have all lost a close family member to the ongoing conflict. They believe that dialogue is a necessity in order to reconcile both sides with one another. Their project was launched in cooperation with ad agency BBR Saatchi & Saatchi who created a commercial in which Israelis and Palestinians […]

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The outcome in this LGBT Obstacle Course is not negotiable
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This video is made for the upcoming campaign for the Pride Marches organized across France starting in June. In a typical heavily accentuated French style we see the struggle that someone is going through when the sexual identity does not match the standard. It starts with school, then moves on to all the stages of teen socializing and family life, then looking for a […]

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Amazon Eve have experienced firsthand about the wage gap
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Equal Pay Day is originally started as a Belgian initiative and now grown into European level. Because the pay gap is still a problem in and for all European member states. The day is the annual day to pay attention to this inequality. Equal Pay Day is every March because all over Europe women have to work till this month just to earn the same amount men did […]

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On the Shoulders of Giants for Bodily Autonomy
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This is not the most exciting campaign video that you will encounter. On the contrary. And yet the video is good. Or perhaps just because it is not exciting. It is the historical perspective what makes it so clearly. The video is part of the recent campaign from the British Pregnancy Advisory Service (BPAS) called #WeTrustWomen. It is an indictment of one of the […]

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They expected a gun filled blockbuster. They got reality.
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There is no evidence that this experiment is really done. It seems to be so, but it is not so important. The video report afterwards is the most important part, acted or not. The experiment is done by States United to Prevent Gun Violence (SUPGV), a gun violence prevention organization from USA. They took the glorification of the countries gun culture as starting point […]

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This incomplete masterpiece is about missing children
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This short film with the masterpiece “Pink and Blue” (1881) from famous painter Pierre-Auguste Renoir as storyline vehicle is a masterpiece itself. Because it is so gripping and because the authors have succeeded to portray personal stories in a very sincere and pure way . The film made for the Public Prosecutor’s Office of São Paulo (PLID-SP) in Brazil is about the problem of […]

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First kiss – a heartbreaking love story about seat belts
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It hard to judge this new buckle up campaign video from South Africa. Because since 2010 we know Embrace Life, probably the best ad ever made. That call to wear seat belts which become the standard in behaviour change communication. The most remarkable thing about that campaign was the lack of shocking images and blood. Love was the leading angle. This new ad from […]

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Can you make it to the end? This autistic boy can’t.
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This new video from the National Autistic Society in England has no less than 5 Million views in 4 days on Facebook and YouTube and with a lot of positive response. The release of the video coincides with World Autism Awareness Week from 2nd – 8th April. Developed in collaboration with the autistic community and designed to give viewers a […]

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Student with Down syndrome asks: #HowDoYouSeeMe?
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CoorDown, Italy’s National organisation for people with Down Syndrome, just launched a new campaign for World Down Syndrome Day which is held on Monday 21st March. In the campaign video Hollywood actress Olivia Wilde Until is visible for the first 1:30. She is narrated by 19 year old AnnaRose Rubright, a college student with Down syndrome. Rubright asks: “I see myself as an ordinary person with an […]

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And if they sell your private pictures on the street?
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Most of us know that the use of a smartphone totally violates our privacy. The Norwegian Consumer Council did a survey on the subject with the outcome that only half of us have confidence that apps handle our personal information in a secure manner. The council did research on also apps in various markets like sport and fitness trackers. With the expected bad […]

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