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Fossil fuels are a major financial risk and this video shows why
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The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment communities, to a clear and creative short video that would be easily digestible for wider audiences. Bee: Carbon Tracker about their […]

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Real soda sufferers changed the iconic Hilltop tune
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Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music video above based on the iconic Hilltop ad. The new video is made with real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption. To […]

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Remembering Chloe Cooley and the “Railroad” to freedom
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People in the United States are well aware of their nation’s history of enslaving people from Africa. But in Canada, where I live, the story of our complicity in this crime against humanity is less often told. In the 1700s, continuing years after the American Revolution, the remaining British colonies in what is now Canada had slavery. Initially, British and French […]

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These plastic creatures can survive in the ocean for centuries
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These new print ads are from the ongoing campaign from OceanCare about the plastic soup in the Oceans of the world. It is about the fact that it takes 500 years for plastic to decompose completely. For marine life that is a deadly threat. Swiss agency Spinas Civil Voices supports the organization with the creation and realization of these new print ads.

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Craftwork from Denver about unmakeable stuff
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My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic clay and 255 yards of string. All for the annual Denver Water campaign Use Only What You Need. Water is a non-renewable resource. We […]

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Bailout For Children when the Greek rescue fails
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The Greek bailout crowdfunding project is an amazing movement but also very ambitious. When writing this blogpost still €1.6bn is needed and there are only 38 hours left for this project on Indiegogo. What to do with the money when the target is not achieved? A group of engineers, developers, designers, creatives, planners, advertisers and managers conceived Bailout For Children, an idea to use the […]

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Mr. W – Power of Wind
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This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is still just something without a shape. It can take a long time to see them clearly as something that tries to solve our problems. […]

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#BirthControlHelpedMe takes reproductive choice to Twitter and beyond
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In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United States, people and politicians are still fighting over the pill and other forms of birth control — specifically, whether its use […]

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These people “come out” as anti-equal-marriage, for some reason
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Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that these social conservatives are now a minority in need of protection from criticism. But few have been so clueless as Catholic […]

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Deadly Shadows #ShineALight
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This new video from Human Appeal, called ‘Shine A Light’, explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition. The sculpture in the video is made from objects representing Human Appeal’s work […]

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