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When The One That Got Away… Really Needed To
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This new ad by Union Creative, for Toronto’s Interval House, plays with your assumptions. Launched on Valentine’s Day, it opens with three men from different walks of life (but all white) talking about “the one that got away.” The interview format is realistic, so it’s easy to feel sorry for these guys and their persistent regret for failed relationships with the women who […]

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Shepard Fairey about We The People
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This video is nice rough cut made in the days of the Trump inauguration and the following Women’s March in Los Angeles. But the filmmaker Laura Rudich began with an interview of Shepard Fairey at his latest exhibition in gallery Subliminal Projects. It is a kind of collaboration with Photographer Jim Marshall (1936-2010) titled American Civics. The exhibition is a showcase of Fairey’s interpretation of […]

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Famous vlogger crashed live (on YouTube)
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This case study is about an experiment done in Israel. The starting point was that regular awareness campaigns are ignored by (mostly) young people. Or Yarok, The Association for Safer Driving in Israel, wanted to do a campaign about live broadcasting while driving, the exceeding step of texting while driving. It is a new trend which causes 80% of accidents with people using […]

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Celebrities need a new way to “make a difference”
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Remember when a bunch of celebrities used their massive social influence to swing a US presidential election? Yeah, didn’t quite happen. But that hasn’t stopped another group of stars — Emma Stone, Natalie Portman, Amy Adams, Matthew McConaughey, Chris Pine, Hailee Steinfeld, Felicity Jones, and Taraji P. Henson — from trying to protest the incoming Trump administration with a hip disco cover. I’ve […]

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Red Cross: Disasters don’t take a break on Christmas
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This is the 2016 Christmas campaign from the Swedish Red Cross. Harsh, unpolished and shocking because ‘no one should be left alone in a crisis.’ In the campaign videos we see images of war and disasters from the perspective of the victim. Red Cross: “When disaster strikes, we are already in place.” The campaign leads the viewer tot the fundraising page on the website […]

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Sweden celebrates 250 years of free speech with silent speech
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On 2 December 1766, 250 years ago, the Swedish parliament (Riksdag) passed the Freedom of the Press Act. It is the oldest in the world. Now, 250 year later, in many parts of the world, fundamental rights and freedoms on free speech are under threat. The Swedish Ministry for Foreign Affairs took that anniversary as an opportunity to highlight the […]

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HIV-positive people on treatment have a lot to pass on. But not HIV.
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This new campaign from the well known French organisation AIDES fits in a foreseeable trend which synchronize with the development in the fight against HIV. The campaign, launched just a few days before World AIDS Day, brings the latest scientific insight: an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus […]

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“I’m not unemployable, I’m autistic”
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This is the new campaign video which follows the viral hit ‘Can you make it to the end?‘ That video from the British National Autistic Society was designed to give viewers a greater understanding of what autism looks and feels like. The viral hit was made in POV style just as new video titled ‘Could You Stand the Rejection?’. It is about what […]

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Scottish call to nip cervical cancer in the bud
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Fruit and flowers as a visual metaphor in social advertising, it is often done. Which makes you giggle or blush mostly. Like this call for self examiniation, thinking of ( • )( • ) for cancer awareness or fruit labels for breastfeeding advocacy. A flower can also be vicarious painful, when talking about FGM for example. Just like here. Now there is a new campaign. From Scotland […]

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New successful abortion fund began with a single tweet
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This video is the result of a remarkable spontaneous action which began with a tweet last week. It was a reaction on Donald Trump’s far-reaching anti-abortion measure, which cuts the 575 million funding of NGO’s that support women in lower-income countries with family planning and safe abortion. The first tweet brought some 2,500 euros within a few hours. Writing this blogpost the […]

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The eight billionaires vs 3.6 billion others
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Eight billionaires own the same wealth as the 3.6 billion people who form the poorest half of the world’s population, reveals an Oxfam report published last week. Oxfam made it a campaign launched at the same time as as global political and business elites gather in Davos for their annual meeting. The simple ratio of the numbers immediately went viral. The […]

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Censorship of #AsAmericanAs ads proves their point
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Fusion Media Group recently hired New York agency SS+K to produce a series of posters about American diversity. When they tried to have them placed in out-of-home locations in major US cities, to their surprise several iterations were rejected by authorities in New York City, Philadelphia, and Stamford (CT). As a response, Fusion ran the “censored” poster above. Here are two of […]

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Celebrating 30 years of forest conservation in 360 interactive animation
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I’ve always liked the work of Fundação SOS Mata Atlântica, the Brazilian NGO for the preservation of the Atlantic Forest. Because it was often innovative, positive and always beautiful. Now they celebrate their 30th anniversary with another beautiful campaign. This time it is an interactive 360 degrees animated video with a soundtrack by singer/composer Emicida. Marcia Hirota, executive director of SOS Mata Atlântica: The interactive […]

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Hardest-hitting Red Cross ad ever: “Even wars have rules”
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“Victory by any means isn’t victory at all” is the text that lingers after seeing this hard hitting ad from the International Committee of the Red Cross (ICRC). It sounds almost desperate. It is this undertone what the viewer scares the most because we know what the Red Cross is used to. The 60-second film, which uses real clips from conflicts around the […]

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Radi-Aid App: Change A Life With Just One Swipe
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It’s November and thus time for the Radi-Aid Awards. They are about the creativity in fundraising campaigns, an idea started in 2013 by SAIH, the Norwegian Students’ and Academics’ International Assistance Fund. They are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. People working in fundraising know the awards very well because of […]

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This story is about a good death
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“Not many of us can live like David Bowie, but could we die like him?” That was the question asked in the writing competition from the British Medical Association (BMA), the trade union and professional body for doctors in the UK. Entitled ‘A Good Death’ was a contest for their members which are all health care professionals. Palliative care is becoming increasingly […]

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Spoof Navy recruitment posters across London: Become A Suicide Bomber
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These spoof posters appeared last week across London. They were secretly hanged at night by subvertising organisation @SpecialPatrols. The posters pointing passer-by to the website at royalnavy.org.uk which can easily be confused with the official address royalnavy.mod.uk. The text on the poster makes no bones about how the crew of a nuclear submarine must be prepared to destroy itself and human civilisation on […]

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A journey of 1,954 miles along the line of Trump
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The wall on the southern border of the United States where Donald Trump wants to build his wall seemed to be a metaphor for a long time. An image of decisive importance for his victory which now might be a terrifying reality. How that border line look like in reality? That question was asked by Josh Begley. He is a data artist and web developer based […]

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Swiss referendum amusingly dramatized in miniature
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What I know about this new campaign from Switzerland that it is made for the VPOD (Swiss Association of Public Service Staff) for the upcoming referendum about the proposed tax reform in the country. On international pressure the country has to abolish tax privileges for globally operating companies based in Switzerland. With new legislation (named USR III), the government is trying […]

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The coughing billboard
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This billboard in Stockholm is trying to help smokers with their new year’s resolution. The billboard is equipped with a smoke detector. If it detects smoke a movie is being started whit someone coughing. The billboards are placed in various Swedish cities strategically placed where people usually smoke. The coughing billboard comes from pharmacy Apotek Hjärtat and goes around on many European websites. Which is a nice side effect of […]

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The right to safe education isn’t evident in all countries
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Safe education is not evident in all countries. In at least 26 countries the recent years schools are attacked or being occupied and converted into military barracks or bases by military forces and armed groups in conflict zones. It endangers the lives of students, their teachers, and denies hundreds of thousands of children their right to education. NGO Human Rights Watch […]

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Defacing violence against women
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This smart guerilla action by a group of creatives in Chicago, USA, starts with a simple insight – if we think it’s OK to deface posters of women with sexist and violent grafitti, what does that imply about how society sees violence against women in general? As we know, the worst forms of violence start with the least bad forms becoming permissible. This is […]

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Project tells the stories before the Life Jacket
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This beautiful project is about the stories of refugees that are rarely heard. In the news we see the live in the camps, stigmatised by a single word: refugee. It gets forgotten that these people led normal lives before they had to flee. Project Life Jacket gives us the opportunity to look at the stories about their lifes. The stories are told […]

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What if people in the tobacco industry would speak the truth out loud
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“What if people in the tobacco industry would speak the truth out loud…” That’s what happens in a short film called “A Deadly Serious Matter.” In this film people working at a tobacco company have fun with each other joking about tobacco deaths and addicted children, as if it is an ordinary thing. How would you feel doing this work, being responsible for […]

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Greenpeace wants you to tell Netflix to go green
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Greenpeace’s new message is easy to understand. And it is a realistic request for the target. Netflix has changed TV for the better (according to the kind words of Greenpeace). But now it is time for them to change our planet for the better by using renewable energy. Today video streaming accounts for 63% of global internet traffic and this is set […]

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Learning Braille With Bricks
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Learning Braille with Lego like bricks is a stunningly simple and appealing idea. Brazilian agency Lew’Lara\TBWA made it a project for the Dorina Nowill Foundation for the Blind. A project because it is more than just a campaign for the foundation. It is an important tool in the literacy process of visually challenged children. It also encourages the inclusion of children with or without […]

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Burns and Smiles – the fight of burn victims
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In this short film, we spend a very special evening with a burn victim. This victim has found a way to accept his condition. Acceptance and awareness is the main message in this campaign from the French organisation Burns and Smiles. 400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns.  Burns and Smiles: […]

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Parasites in motion: Schistosomiasis
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This doesn’t look very special on first sight. It is a stop-motion video made with ordinary, and sometimes fashioned materials. It is the visual format and message what makes it worth posting. Because it is becoming more visible in health awareness and patient information. The power of simplification we know in advertising is here used to tell the complicated and unknown story of Schistosomiasis also […]

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These are the best people to give the Down Syndrome Answers
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Where are you going with questions about health? Yes, that Google page. And that is exactly the fact where this new campaign of the Canadian Down Syndrome Society (CDSS) is based on. Discovering that an unborn child has Down syndrome can be a confusing and stressful for parents. They often have many questions about what Down syndrome means to them and their child — […]

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