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How barbershops can keep men healthy
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Physician Joseph Ravenell is on stage in this TED Talk. He seems a little tense because his ideas might be misunderstood. (But maybe he finds it simply difficult to speak to a large audience.) The idea and the work of the physicist is based on the fact that diseases have a significant demographic component. Like the fact that African American men are more […]

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Drawings that show the beauty and fragility of Earth
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Zaria Forman makes paintings. Large-scale compositions of melting glaciers and icebergs floating in glassy water. The theme is always climate change. In this TED talk she talks about her motives, the creative process and the motivation behind her work: She began traveling to remote areas as a young child with her parents. It was the subject of her mother’s fine art photography. Her […]

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Make love, not war at #EURO2016
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The new campaign from the French AIDES is perhaps too good. Too beautiful to be understood as a campaign to promote safe sex. But they are certainly striking. The organisation takes advantage of the 2016 Euro event currently taking place. Body painted models highlight fraternity between people and countries, and celebrating all sexualities. And it’s guided with the famous text ‘Make, love, […]

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The Skin Gap
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There is a strange and unnatural rhythm in this video. It is not tasty but it touches it and that’s enough for me in this case. Because it is a nice approach to a contemporary theme in the field of Gender Equality. There’s even a link to the discussion on headscarves (with some extra imagination). Gender equality is always top of mind, yet when […]

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Where are all the #LGBTSuperheroes?
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  The mainstreaming of LGBT people is becoming less and less controversial these days in western democracies. (Although we all have a whole lot more wok to do with the “T”) And as art imitates life, the entertainment industry is catching up with shows like Modern Family, Orange Is the New Black,  Sense8, and others. So why not superhero movies? Shape […]

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Selling shock to prevent teen pregnancy? Does that ever work?
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Just because you have a clever art direction idea, doesn’t mean you need to act on it. This campaign, by Sparkling México for Save The Children, is one of those situations. It’s shocking and attention-getting, sure. But was it the right thing to do? I saw this on Adland, where it was pointed out that Mexico has higher teen pregnancy rates […]

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This furniture is handicapped and function pretty good
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This campaign about the inclusion of people with physical disabilities in the workplace is made pro bono by Brazilian agency Y&R São Paulo. They did it for the Institute of Social Technology – ITS Brasil, which promotes the so-called “Supported Employment”.  The intention of this campaign is to provoke reflection on the fact that disability does not prevent a professional to be […]

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Dictators sing ‘Happy Birthday’ for Reporters Without Borders
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Reporters Without Borders Belgium began their work 20 years ago. To commemorate that they are unfortunately still not superfluous after 20 years they created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others congratulating with a ‘Happy Birthday’ to Reporters Without Borders. “They can’t sing, but they can still silence our voices.” These dictators […]

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Less Meat, Less Heat
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The production of meat for consumption has a major impact on the world, our environment and our health. Animal agriculture is the second biggest sector for production of greenhouse gasses. It’s not a new claim but charity WildAid tells it again in this moving infographic. A new element what the makers have picked now are the guidelines about meat consumption being published by the […]

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Australian Sex Party Makes A Toe-Tapping Anti-Catholic Jingle
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This is about as irreverent as they come. The Australian Sex Party, which despite its name has a broad civil liberties agenda, recently fired a blasphemous shot across the bow of one of the world’s most powerful religious institutions: The Roman Catholic Church. If you’re offended by religion-bashing, or are a fan of the reform-minded Pope Francis, you may find this particularly […]

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Grey Singapore wins Bronze Lion for failed App
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  Well, isn’t that awkward.   ADWEEK reports that Grey For good Singapore’s I SEA App, intended to use “the power of crowdsourcing to monitor the vast sea and make an impossible task possible” has been removed from Apple’s iTunes a few hours before it won a Bronze Lion at Cannes. To add insult to injury, the “client,” Migrant Offshore Aid Station (MOAT) denies […]

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Small Victims, Large Numbers: the raw truth about child abuse
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The images in this post are from an art installation which was seen at the Museumplein in Amsterdam this weekend. It is an installation with 520 names hanging just above the pond. 520 is the number of children deceased in the Netherlands over the past decade as a result of domestic violence and abuse. The project is named Small Victims, Large Numbers, it is […]

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Paralympians push the limits far beyond the finish line
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This campaign video from the Belgian Paralympic Committee (BPC) is powerful in many meanings. Above all it is a convincing portrayal of Belgian paralympians as driven, non-stop athletes. The video begins with the statement “Training doesn’t start at nine”. For Paralympians, it is always training, from the moment you get up in the morning. Eating breakfast, getting dressed, taking the stairs, […]

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People react and pay back with fish emoji’s #GobiernoPasaoAPescao
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In recent years, we have not seen too many fast reaction activism campaigns. Generally, campaigns are part of a complex NGO’s planning work. That’s why this social media action caught your attention, because in addition to a social and creative reflections, is a refreshingly spontaneous and cheap mobilization activity. Despite this social media action could look like “another slacktivism campaign” […]

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Superheroes expand the concept of Mother’s Day
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It is difficult to suppress your tears at this campaign video made for Mother’s Day. And that’s okay. The video comes from Vroom, a newly-launched brain building initiative developed in partnership with the Bezos Family Foundation. They expand the concept of Mother’s Day by putting the light on all kind of caregivers of children. The did it for everyone who’s ever […]

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Provocative Initiative To Address Islamophobia: #IAmMuslim
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A campaign about Islam and intolerance combined with flags as the ultimate symbol of nationalism. Those are enough ingredients to call it provocative. Agency NATIVE VML did it for People Against Suffering Oppression and Poverty (PASSOP), a South African non-profit that advocates for equality, justice, and human rights for all. So they do for Muslims. The campaign focuses on the fact that intolerance directed at the […]

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A small, simple, human response to xenophobia

Hello all. What just happened in my country (the UK)? You may be asking this right now. Believe me, we’re still asking ourselves. One fallout of our recent referendum has been a reported increase in xenophobic behaviour – racist graffiti, name calling, public rudeness to people who are perceived to be immigrants. And on social media a simple solution has […]

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Poet slams Donald: who the f**k taught you history?
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Republican presidential candidate Donald Trump is not known to speak based on facts and truths. He uses the well-known propaganda technique of repeating lies, like many did before him (and many will do in the future). Such as the ongoing discriminatory rhetoric about Mexicans immigrants: It is the rhetoric and the lies that made slam poet Mercedez Holtry angry, very angry. She gave the candidate a 3-minute lesson […]

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‘Stay Human’ seeks the nuance in the refugee debate
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Stay Human is a new campaign from The Netherlands. It is a collaboration of many human rights and developing world aid organisations. There claim is that they are the missing voice in the refugee debate. They are not left or right, they operate in the center. It is the group that listen, think and have more questions than answers. The result is a […]

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Imagine you were turned away by a taxi driver
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Imagine that you are blind and dependent on a guide dog. And that you were turned away by a taxi driver because of that dog. That’s the story in this funny video from the English charity Guide Dogs. The refusal is illegal but happens more often than we think. According to research from the charity prosecutions are rare and fines are low, with some […]

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Belgians fight back with knife and fork
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On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Especially for restaurants who saw their business go down tremendously. The bankruptcy rate increased by 1500%. Belgians national business newspapers De Tijd and L’Echo decided to work together with agency Famous Brussels. They launched #DiningforBrussels. The idea is a call upon Belgians massively to […]

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Life imitates art as Canadian Armed Forces Tweets LGBT kiss #IDAHOT
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Four years ago, I posted about filmmaker Mike Buonaiuto’s touching ad about LGBT rights. It featured a “first kiss” between a returning UK serviceman and his male partner: Today, on International Day Against Homophobia, Transphobia, and Biphobia, the Canadian Armed Forces Tweeted a very similar scene: It’s amazing to see how fast LGBT rights and visibility are progressing in some western […]

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Behind the Seams: Who makes your clothes?
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Behind the Seams is a new ongoing campaign launched as an indictment of the fashion industry. They started with a clear mission: There should be no mystery as to who is making your clothes. The organisation want to improve the conditions of workers in the industry. Raising awareness about the environmental impact is a mission that is important at the same time. Because the […]

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These dog detectives need help to uncover the truth
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A campaign on a heartbreaking subject and still see with a smile which you can watch with a smile. That is this humorous dog detective video from international animal charity FOUR PAWS. It is a call to classified ad sites to improve their procedures for selling pets online. The charity did research and discovered that sick, dangerous and illegal animals are being sold online. The research, carried […]

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Canada comes to terms with its racist past
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Canada, as a colonial country, has a shamefully racist past with Indigenous peoples. French and then English colonists massacred, cheated, and infected the original people here, taking their land in the 16th, 17th, 18th, and 19th Centuries. But long after the bloody early days of wars and displacements, well into living memory, the Government of Canada conducted systematic cultural genocide in the […]

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Selling Brotherhood: The DNA Journey

Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes with a perceived value and worth. After the recent tragedy #Orlandoshooting in Florida, I wonder if we have gotten closer to answering these questions?  Have we found a way to know whose life matters more or has more value? Of course this […]

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The Power of Planting Trees (and Storytelling)
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This isn’t a striking video at first sight. Nevertheless, this video about tree planting has some stunningly strong communication items. Louisville Metro Council Member Cheri Bryant Hamilton tells us in simple terms why planting trees is so important. Especially in neighborhoods with high poverty. Because it is an energy and a health issue. The neighbourhood she is working for the people are concerned […]

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Therapy dogs for refugees: Dogs don’t know intolerance and prejudice
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The story in this new campaign video is told through the eyes of a dog. It is a therapy dog from the Brazilian INATAA telling us that he don’t care about what is on tv, what is said in the papers. He don’t mind what the world thinks. What makes him a perfect partner for those who need help. INATAA (the National […]

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Another week. Another three pop-up shop ideas.

It’s getting to be a Thing. But these three pop-up shop campaigns show what you can do with a bit of ingenuity and some empty retail space (there’s a lot of it about). Which one’s your favourite and why? POP UP ONE: PETA Agency: O&M Bangkok POP UP TWO: Diabetes UK Agency: Langland Advertising POP UP THREE: Hubbub/Forest of Dean District […]

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Comparing drunk driving to suicide is a terrible idea
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Where I live, it’s Mental Health Week. A time when we’re supposed to educate and sensitize ourselves about the pain that mental health issues can cause. So it was not a good time for me to see these ads by Brazilian ad agency Artplan, for Iptran Road Peace Institute. The copy says, “Drunk driving kills more than suicide. Actually they are exactly […]

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