Although having a visually appealing website is key in bringing your target audience, it's important for the site to be Search Engine Optimization friendly too. Discovering the balance between those two attributes is generally the trick behind most of the successful sites which you view online. So you can confirm a strong online presence, hence it is vital that you decide on a web designer which is able to optimize your website for Search Engine Optimization. Typically, websites which are SEO friendly are always displayed on the first page of search engines resulting in increased website traffic and even sales.
To make SEO friendly is designed by a website, there are a number of changes must be done on the website by your web designer. Some of the changes may look small but they have a massive effect on the visibility of the website on a variety of search engines like google.
The URL of a website is its identity and should be easily comprehended by people in addition to spiders that crawl sites before ranking them. It is advisable for keywords to be part of the URL for easier identification by search engines like google. Thus, it's vital for the URL arrangement to complement the theme as well as content of the website.
Appropriate use of keywords
Most web designers think about when developing the web site for businesses this content to be placed on the website. Nevertheless, for the website to be considered Search Engine Optimization friendly, the information should have acceptable keywords sprinkled all over it. These keywords must be well-planned and can even be created using tools such as Google Ad words that help in the choice of appropriate keywords. However, it is important to maintain an excellent balance of keywords so the content still remains relevant.
Use optimized images
Videos and images are one of the most effective strategies to introduce Search Engine Optimization into your web design when browsing through sites, as most on-line users are attracted to them. Most times, pictures which can be properly optimized will raise the rank of the website on search engines leading to increased traffic.
Usage of internal links
To produce it simpler for online users to participate along with your site on a regular basis, it is necessary that the content is not difficult to read from one page to another. Using clickable links on the text displayed on the website makes it more easy for visitors to easily find their way through the website resulting in better SEO.
For more information visit: http://www.futureofeducation.com/profiles/blogs/awesome-design-but-it-s-not-seo-friendly-what-do-i-do
Your most significant content must maintain HTML text format to perform in search engine listings. Pictures, Flash files, Java applets, and other non-text content devalued or in many cases are ignored by search engine crawlers, in crawling technology, despite advances. The simplest way to make sure that phrases and the words you display to your own visitors are visible to search engines would be to put them on the page in the HTML text. However, more innovative strategies are available for those that demand greater formatting or visual display styles:
As the search engines do seeing your internet site
Many sites have significant problems with content that is indexable, so double checking is worthwhile. By using tools like Google's cache, SEO-browser.com, and the MozBar you'll be able to see what components of your content are visible and indexable to the engines. Take a look at Google's text cache of this page you are reading now. See how different it appears?
For more information visit: https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
Make sure that other websites link to yours
Links help your website is found by our crawlers and will give your site greater presence in our search results. When returning results to get a search, Google uses sophisticated text-matching methods to display pages which are both significant and useful to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Keep in mind that our algorithms can differentiate natural links from unnatural links. Natural links to your own site develop as part of the dynamic nature of the internet when other sites locate your content precious and think it could be useful because of their visitors. Unnatural links to your own website are put there expressly to make your site seem more popular to search engines.
Just natural links are useful for the indexing and ranking of your web site.
For more information visit: https://support.google.com/webmasters/answer/40349?hl=en