In today's world, almost everyone has started using their smart phones to surf the internet. And as far as tracking mobile usage is concerned, there is no better software than Google Analytics. But, this isn't the same as regular analytics. It is a totally different software. The main reason for this is because most mobile users will not behave the same way with a website as laptop or PC users do. In most cases, mobile traffic isn't new either. It is just someone who already visits your website on his/her PC that is doing the same from his/her mobile.

But this doesn't mean you can ignore mobile traffic either. Your website conversion rate may reduce if your website isn't as appealing to mobile users as it is to PC users. You can make your website suitable for mobile traffic by redesigning it, marketing it correctly and adding additional pages to it. This is the only way in which you can hope to maintain your performance among mobile users as well. But this might require you to invest a considerable amount of money. And since mobile traffic isn't something you can afford to ignore, it is up to you to make available the amount of funds required to make your site mobile friendly.

The world is changing rapidly and if you don't keep up, chances are that you will be left behind in your industry. As far as mobile analytics are concerned, you have a couple of options. You can either use standard app tracking code or you can use server-side code.

As far as numbers are concerned, you will be shocked to know that an amazing 76 % of teenagers in the United States prefer browsing the internet through their mobile phones instead of their PC's. But you can't estimate mobile usage simply by counting the number of people that visit your website. This is because, as mentioned above, a lot of these people may have just shifted from viewing your site on a PC to viewing it on a mobile.

There are a lot of companies that are taking advantage of this craze and have started releasing separate mobile analytics tools. These tools are prepared specially for tracking mobile users and have various features including tracking metrics, watching trends, establishing benchmarks, etc.

If you want to ensure that you don't get left behind in your industry, it is very important for you to implement mobile analytics today. You are already behind many others, don't waste anymore time. Get started today.