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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. The RebelMouse Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.

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How to Use the Particle Assembler

When we launched our Particle Assembler, our goal was to make it a snap to create one of the most popular content formats on the web. Assemblers are eye-catching, easy to read, and — most importantly — users love to share them.

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Particle Assemblers in Facebook Instant Articles: Setting up Ads with Our Ad Manager

We explain in detail how to manage your Particle Assembler ads in this article about our Ad Manager. However, there's an important distinction to be made for Facebook Instant Articles.

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How to Set up Header Codes + Ad Header Codes

With our Layout & Design tool, you have the ability to set up multiple header codes in the Top Bar page, either per device or throughout all your devices.

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Ad-Targeting Variables

RebelMouse supports ad variables for Runner sites, allowing you to target ads to effectively increase ad revenue and support custom campaigns. Your ad tech can automatically serve different creative based on the ad variables you set.

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Setting up Ads with Ad Tags + Custom HTML Elements

Setting up Ads with the Ad Tag

If you want to implement ads on a page, you can do so by clicking on the + ADD ELEMENT button in the Layout & Design tool:

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Ads in Listicles: Setting up DFP to Asynchronously Reload

In your RebelMouse site, you have the option to enable asynchronous listicle pages.

This makes for a much better user experience because:

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