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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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Meet RebelMouse

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is the best content platform in the world. Founded by the former CTO of The Huffington Post, our platform is now enterprise-grade reaching 50+ million people a month and powering some of the most beloved websites in the world.

Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help marketers become best-in-class content marketers. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Read our latest deck here!

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Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. The RebelMouse Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.

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Assembler Features: A Guide to Optimized Content

When we launched our Assembler, our goal was to make it a snap to create one of the most popular content formats on the web. Assemblers are eye-catching, easy to read, and — most importantly — users love to share them. Here is an overview of the Assembler's main features, including ad integrations.

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How to Create Assembler Ads With Facebook Instant Articles

We explain in detail how to manage your Particle Assembler ads in this article about our Ad Manager. However, there's an important distinction to be made for Facebook Instant Articles.

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How to Set up Header Codes + Ad Header Codes

With our Layout & Design tool, you have the ability to set up multiple header codes in the Top Bar page, either per device or throughout all your devices.

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Ad-Targeting Variables

RebelMouse supports ad variables for Runner sites, allowing you to target ads to effectively increase ad revenue and support custom campaigns. Your ad tech can automatically serve different creative based on the ad variables you set.

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How to Set up Ad Tags + Custom HTML Elements

If you want to implement ads on a page, you can do so by clicking on the + ADD ELEMENT button in our Layout & Design tool:

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Ads in Assembler: An Overview

When we launched our Assembler, our goal was to make it a snap to create one of the most popular content formats on the web. Assemblers are eye-catching, easy to read, and — most importantly — users love to share them. Here is an overview of the Assembler's main features, including ad integrations.

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