7 Tips To Beat (Social Media) Writer’s Block

Social media writer's block? It's hard to say a lot in a brief, fleeting message. So bookmark this as a good checklist for when you're at a loss.


The most important thing to remember with every social post or headline is your goal.

When you're scheduling 50 or more posts a week, it's sometimes hard to keep track of your goal with every click of the "send" button. But knowing your goal is crucial to strategizing your copy.

Here are a few common goals:

  • Specific call to action. That is, clicks to website, campaigns, or e-commerce.
  • Engagement boost. The content just needs to catch with plenty of shares, likes + comments)
  • Establishing your identity. With your own content/shared content, you want to show you are the go-to source for your industry.
  • Letting the social ecosystem know you're alive. This goal may seem strange, but stability does play a role in your social presence. So, maybe sometimes the goal is just no dead air, and that's OK. It doesn't mean your quality as to suffer.

Whatever your goal is at the time, here's a few pointers to help you achieve it:

1. Cater to your platform

Not every goal will work for every platform. It can be easy to do the same copy + format for every piece of content. While sometimes it can be blanketed across platforms, it's best to understand which medium is best for each post.

For example, if your post is business-centric, it could thrive on LinkedIn. If it has a beautiful photo, it could be meant for Instagram, etc. Don't put your content into one platform box + give yourself flexibility if something will only work on one platform. If you're spending money to boost a post too, put more $ where you're likely to find your audience.

The struggle can be real.

2. Be active

Social media experts can't take credit for this because it's a rule of thumb that has been around since, well, journalism.

Whether you are A/B testing headlines, perfecting your call to action or trying to find the best social copy, remember to use an active voice. It prompts your readers to take action.

Here's a refresher:

Passive: “Every dinnertime at the San Francisco Zoo, these pandas go crazy for Chips Ahoy"

Active: “Watch these pandas go absolutely nuts over cookies for dinner"

Pro Tip: A/B test a trendier headline to see if it catches: “These pandas going crazy over cookies is all of us")

Source: http://bit.ly/2drvz2k

3. Be concise + casual

Sometimes it feels weird to be brief and relaxed, especially when you're representing your brand. But remember, people only skim their social feeds. Your headlines + copy are just to hook them. It's OK to tell rest of the story within your longer-form content or media.

Try to keep your Facebook posts to one line, and leave your Tweets with characters to spare.

Pro Tip: Some words can be easily cut from your vocab when writing headlines and social copy. Try eliminating some of these: “being," “that" + transitional words like “basically" + “essentially."

4. Study tones

A lot of digital marketing strategies will advise you to use a genuine voice on your blog, social + headline copy. That's not wrong, but nobody expects you to reach into your pocket and pull out the perfect social identity.

This may be the most useful advice of the all + it's super simple. Study other brands' tones + voice, and try to be like them. If you have accounts on social you aspire to, truly absorb their tone. This doesn't mean to copy them, but only to use them as your muse and source of inspiration.

You will be surprised how much doing this helps develop your own genuine voice.

Just think about some of the language you see all the time on social (e.g. Squad Goals). Brands + media companies have begun adapting certain formats by seeing others -- and the language is proven to get clicks.

It's OK to have social role models.

5. Consistency is still important

Back to that no-dead-air business. It's about more than just letting the social gods know you're alive, though. Once you've found your voice, it's important to keep it on track, or you risk losing the audience you just built.

For example, you don't want to come across as a “cool" brand only to suddenly shift to selling things on your feed. Expect the unfollows to roll in with the tide.

Say no to social radio silence.

6. Share other content + don't just talk about yourself!

This is the easiest + most effective way to mend whatever social wound you are trying to heal. The social ecosystem is built upon sharing.

If you are blanking out on your own content to share, share from others. As long as their content is consistent you are only doing yourself a favor.

7. Rise to the occasion

Sometimes pop culture, world events or just the weather can help you write headlines and social copy. Take advantage of it, but be smart. If a snowstorm is hitting your area, use gifs, emojis + listicles to relate to what everyone in your community is feeling.

If tragedy occurs and you are unsure about what to post, simply re-tweet a news source or large trusted account to show your support.

Pro tip: Worried if your social commentary is inappropriate? Run it by at least three people to get their opinions before publishing. The last thing you want is a social blunder.

Show your support by sharing others' tributes.

At RebelMouse, we help you reach your max social potential. If you have your own site already or need an upgrade, we can help you get your content to where your audience lives. Send a note to hello@rebelmouse.com to get started.

Follow us on Twitter + Facebook.

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Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

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First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

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Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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