7 Tips To Beat (Social Media) Writer’s Block

Social media writer's block? It's hard to say a lot in a brief, fleeting message. So bookmark this as a good checklist for when you're at a loss.


The most important thing to remember with every social post or headline is your goal.

When you're scheduling 50 or more posts a week, it's sometimes hard to keep track of your goal with every click of the "send" button. But knowing your goal is crucial to strategizing your copy.

Here are a few common goals:

  • Specific call to action. That is, clicks to website, campaigns, or e-commerce.
  • Engagement boost. The content just needs to catch with plenty of shares, likes + comments)
  • Establishing your identity. With your own content/shared content, you want to show you are the go-to source for your industry.
  • Letting the social ecosystem know you're alive. This goal may seem strange, but stability does play a role in your social presence. So, maybe sometimes the goal is just no dead air, and that's OK. It doesn't mean your quality as to suffer.

Whatever your goal is at the time, here's a few pointers to help you achieve it:

1. Cater to your platform

Not every goal will work for every platform. It can be easy to do the same copy + format for every piece of content. While sometimes it can be blanketed across platforms, it's best to understand which medium is best for each post.

For example, if your post is business-centric, it could thrive on LinkedIn. If it has a beautiful photo, it could be meant for Instagram, etc. Don't put your content into one platform box + give yourself flexibility if something will only work on one platform. If you're spending money to boost a post too, put more $ where you're likely to find your audience.

The struggle can be real.

2. Be active

Social media experts can't take credit for this because it's a rule of thumb that has been around since, well, journalism.

Whether you are A/B testing headlines, perfecting your call to action or trying to find the best social copy, remember to use an active voice. It prompts your readers to take action.

Here's a refresher:

Passive: “Every dinnertime at the San Francisco Zoo, these pandas go crazy for Chips Ahoy"

Active: “Watch these pandas go absolutely nuts over cookies for dinner"

Pro Tip: A/B test a trendier headline to see if it catches: “These pandas going crazy over cookies is all of us")

Source: http://bit.ly/2drvz2k

3. Be concise + casual

Sometimes it feels weird to be brief and relaxed, especially when you're representing your brand. But remember, people only skim their social feeds. Your headlines + copy are just to hook them. It's OK to tell rest of the story within your longer-form content or media.

Try to keep your Facebook posts to one line, and leave your Tweets with characters to spare.

Pro Tip: Some words can be easily cut from your vocab when writing headlines and social copy. Try eliminating some of these: “being," “that" + transitional words like “basically" + “essentially."

4. Study tones

A lot of digital marketing strategies will advise you to use a genuine voice on your blog, social + headline copy. That's not wrong, but nobody expects you to reach into your pocket and pull out the perfect social identity.

This may be the most useful advice of the all + it's super simple. Study other brands' tones + voice, and try to be like them. If you have accounts on social you aspire to, truly absorb their tone. This doesn't mean to copy them, but only to use them as your muse and source of inspiration.

You will be surprised how much doing this helps develop your own genuine voice.

Just think about some of the language you see all the time on social (e.g. Squad Goals). Brands + media companies have begun adapting certain formats by seeing others -- and the language is proven to get clicks.

It's OK to have social role models.

5. Consistency is still important

Back to that no-dead-air business. It's about more than just letting the social gods know you're alive, though. Once you've found your voice, it's important to keep it on track, or you risk losing the audience you just built.

For example, you don't want to come across as a “cool" brand only to suddenly shift to selling things on your feed. Expect the unfollows to roll in with the tide.

Say no to social radio silence.

6. Share other content + don't just talk about yourself!

This is the easiest + most effective way to mend whatever social wound you are trying to heal. The social ecosystem is built upon sharing.

If you are blanking out on your own content to share, share from others. As long as their content is consistent you are only doing yourself a favor.

7. Rise to the occasion

Sometimes pop culture, world events or just the weather can help you write headlines and social copy. Take advantage of it, but be smart. If a snowstorm is hitting your area, use gifs, emojis + listicles to relate to what everyone in your community is feeling.

If tragedy occurs and you are unsure about what to post, simply re-tweet a news source or large trusted account to show your support.

Pro tip: Worried if your social commentary is inappropriate? Run it by at least three people to get their opinions before publishing. The last thing you want is a social blunder.

Show your support by sharing others' tributes.

At RebelMouse, we help you reach your max social potential. If you have your own site already or need an upgrade, we can help you get your content to where your audience lives. Send a note to hello@rebelmouse.com to get started.

Follow us on Twitter + Facebook.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Making Sense of PageSpeed Insights and Core Web Vitals

Page speed and Core Web Vitals are an important piece of the SEO puzzle. Having a quick load time and passing Core Web Vitals are important factors in Google's search ranking and results. But there are multiple ways of testing your speed and vitals, and it can get very confusing to try and understand the results since different measuring tools can result in different scores.

Keep reading... Show less

Reach New Revenue Heights With RebelMouse’s Boost Spot Placement

Authentic sponsored content piques user interest and yields high rewards

Monetization has to be multifaceted. Publishers must deliver a site experience that makes the user a top priority without sacrificing the ability to generate ad revenue. After all, readers are no longer going to put up with irritating ad experiences that slow down their consumption of content. And since publishers can't rely on a few viral moments to make ends meet, successful ad campaigns must feel genuine and produce consistent returns to be effective.

The need for smart, sticky monetization methods is nothing new, but publishers and marketers alike are starting to perfect the modern ad experience better than ever before. This success is due in part to the increased use of sponsored content.

Sponsored content is the creation of content for a brand by a publisher — whether it's an article, video, listicle, or any other dynamic media — that is paid for by the brand. But here's the key: Sponsored content, when done correctly, is a valuable content experience that retains the same voice and integrity of the brand that's sponsoring the placement. This seamless integration into the natural flow of content that the publisher normally creates makes it one of the most effective ways to build site revenue. In fact, 80% of readers believe authentic content is the main factor that will drive them to follow or engage with a brand.

Keep reading... Show less

RebelMouse Q2 2021 Platform Performance Updates

Q2 of 2021 was a big quarter for the open web. Google delayed their release of SEO ranking by CrUX report, and they changed their method for Lighthouse scoring drastically. Our team was a few steps ahead of these changes, and we were able to update our platform so sites in our network had little, if any, performance interruptions.

We invested over 1,592 hours into our platform in Q2 2021 alone, and all of the sites on our platform received the benefits of these updates. To break it down into large buckets, we invested in the following key areas:

  • 538 hours dedicated to new features
  • 725 hours dedicated to improving existing features
  • 329 hours dedicated to performance and infrastructure updates

Here are the major updates that we've added to the RebelMouse platform in Q2.

Keep reading... Show less

How to Use the Pagination Element

You can add pagination to section, tag, and archive pages using RebelMouse's Layout & Design Tool. This can be done through our Pagination element:

Using the Properties card, there are three options that you can configure on the Pagination element:

Keep reading... Show less
Subscribe to Our Newsletter