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5 Best Practices To Grow Your Audience

The mission of scaling an engaged audience is exciting and rewarding. At RebelMouse, we believe that achieving success isn't an accident, it's a decision. The key is to effectively blend the art and the science in the editorial process. Below are 5 best practices for growth you can apply to your strategy:


Own Your Identity

Your story makes you unique and allows you to cut through the noise. If all of the branding were stripped from you content, your audience should be able to tell that it's your company or organization that created it. That's the power of your voice. Be bold, be authentic and be relatable. Convey how your story connects to the lives of the people you're trying to reach.

Fuel your passion into content that differentiates you and that you're in a position to do best. You can't cover everything so focus on what will make you stand out. Be disciplined about what you cover and what you don't cover. The internet is democratized space and the social web rewards quality. It's not enough to get someone to click on your story, you have to create an experience that people love enough to want to share it.


Integrate Content Creation + Distribution

A commitment to telling a story should come with a commitment to presentation and distribution that ensures it takes off. Marry your approach to content creation and promotion. This means taking into account where you intend to reach your target audience -- the social media platform, an email or another pathway -- before bringing your story idea to life. Headlines designed to drive sharing, dynamic imagery, compelling status text and subject lines are instrumental in driving maximum engagement.

Social media, email, messaging and emerging platforms should drive your editorial strategy, as opposed to being an afterthought. Additionally, the device likely being used to consume your content and the context of that interaction should inform your approach to creation.

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Unlock The Power Of Data

Data provides powerful insight into how people connect and engage with your content.Incorporating analytics into editorial workflow isn't about chasing clicks: it's about empowering your team to create the best possible user experience. The goal is to deliver the right data to the right person in the right format at the right time.

The life of a story begins when you hit publish. Being aware that a story is going viral in real time gives your team the opportunity to maximize performance by scheduling posts to social media, sending email + messaging blasts and optimizing an overall approach to distribution that amplifies growth. At higher levels, analytics can uncover user behavior patterns on what works well in terms of story ideas, presentation and promotional strategy. Data is a universal language of feedback that empowers you to build an audience around a meaningful editorial product.


Drive Performance With Technology

Leveraging an innovative publishing platform fuels efficiency, as well as growth in terms of scale and engagement. Tools that align with editorial workflow save your team time. A system that connects to the larger internet ecosystem allows you to maximize your impact. This applies to content discovery, creation, promotion and performance. Functionality that enables you to pull in and push out stories in a unified experience enables your success.

Technology that's adaptable is the secret sauce in the recipe for growth.

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Embrace Evolvability

Treat developments in the way people consume content as an opportunity to get ahead of the curve. You can see the rise of a new social platform as daunting, or a chance to reach and engage with your audience in a new exciting way. It's all about perspective. Create a culture that promotes experimentation and values new ways of doing things.

Embracing evolvability means not having to play catch-up and instead puts you in the position to innovate. Plus, it makes the process more fun. And the experience of creating something you're proud of and deliberately connecting with your target audience is fun. That's the magic of the internet.

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Do you have any questions for our Rebel team? Submit them below and we'll get back to you soon:


How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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